Halo Reach live action trailer
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Published 25 August, 2010 Duration 2:54
Headshots Microsoft's ad budget.
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Comments (20) Latest comment 2 years ago
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Bungie wanting the series to regain its tension (which admittedly is a hard sell when all your enemies are purple ; ))
Microsoft wanting to do a film and showing exactly how that could work, even if it has a Battlestar Galactica vibe to it.
The tension building in this, the time they take, the soundtrack (sparse but very effective). No instant gratification, instead it is slower, and obviously building. The storytelling is one of the many reasons to love the halo series (but I did disliked two and three for trying to introduce far too much of a story to a game which is really just about fun combat, impressive vista's and a little bit of mythology and mystery... for me it's certainly not political intrigue or little shop of horror flood plants..sorry, graveminds...urgh..)
Very much on par with the ilovebees halo 2 radio-play promotion (look them up if you haven't listened to those, they are quite excellent) . Love it!
Edit: typo's and removed a bit about explosions, there will be explosions in due time.
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edit: added spoiler tag
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My point isn't so much that it makes "sense" if you know the back stories and therefore it's fantastic. My point is that I believe it is deliberately NOT action oriented. It's not aimed at people who want the "explosions" because for that they already have the in-game trailers.
This is meant to establish the "covenant" as something threatening again (by showing what is at stake). And it's also meant to broaden the scope of the franchise, much like previous live action films did. For me it works, but that's of course something personal.
Having said that, I don't mean to say your conclusion is "wrong" or far fetched. The reveal will possibly come in the game itself. I wouldn't be surprised if these people show up in the game somehow.
I'd be interested to know what the idea and success rate of these films are. Seems that many people don't like them.
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LOL at the 'actors' playing the stroppy couple. They've both got bright careers ahead of them on the Shopping Channel, flogging gallon drums of Paula Yates' 'Paula', like the Scottish male nurse from Eastenders.
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Settlers tend to be people without imagination.
I think it would have been fine without the balloon bit, that made me cringe.
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that so pseudo emotional...so lame ass.. so Battlestar wanna be
Liked the tone but if fell flat...
I am all for games being more emotional and using a different tone and trying to appeal to possibly a different target group
but please.... and what is up with accents? UK campaign only?
Sorry older Halo ad campaigns have been better...
@Raznilof could you possibly be working for the MS or the agency that produced the spot?
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NOOOOT THE BALLOOOOOOOOOOOOOOON!
;_;
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The ilovebees radio dramas were good, and add a humanising angle to a dehumanised game world, this is just tripe.
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I also happen to agree with you, it's right what you say. But still I like it for it ties into what Bungie has said they want Reach to be, grittier, more real, more about humans and the covenant an enemy that they (quite literally) cannot understand. So back to basics.
This is not Tarkvosky film making and I certainly I don't watch it as such either, but I do so appreciate it for the choice they took in doing it this way. The impending doom DOES come across (for me at least).
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It's also not the only HR ad. By a long shot.
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