Sorry, you need to install the latest version of Flash 9 to watch higher quality video. Please visit Adobe's website. Please also ensure you have Javascript enabled in your web browser.

You are now watching

Grand Theft Auto IV - UK TV spot

9 (6 ratings)

Those of you who spend your spare time being brain-reamed by the television might well have seen this before, but it's slick and exciting, so we thought we'd stick it in. So close now...

18/04/08   Duration: 0' 59"

Game Owners

(all 2504 owners)

db3dfxTantalus74GODofDOOMSJonsend More men
Add to Most Wanted List
Average Reader Score

8.7 / 10 (1485 votes)

1 2 3 4 5 6 7 8 9 10
8 3 3 3 17 49 118 301 488 495
/ 10

Want to comment on this article? Log in, or register!

Comments: 1-13 of 13 in total

Poster
Comment Low-scoring comments hidden. Log in to see them!
Triggerhappytel
18/04/08 @ 13:38
#1
0
You buried this comment
Comment below viewing threshold
Show
Great advert, although I think the camera should pan away as Nico drives off and show a panoramic shot of Liberty.

Anyway, good stuff. Frankly they could show just the lettering and the release date and it would still sell fucking millions.
bushwod
18/04/08 @ 14:59
#2
0
You buried this comment
Comment below viewing threshold
Show
good advert.
Lukree
18/04/08 @ 19:17
#3
0
You buried this comment
Comment below viewing threshold
Show
I like the simplicity. :)

Would really have been cooler without any clue what game this is - everyone interested would already know. :)
Aal
19/04/08 @ 16:07
#4
0
You buried this comment
Comment below viewing threshold
Show
Nice advert, wonder if LCD Soundsystem will be on the playlist.
ozzit
20/04/08 @ 01:16
#5
0
You buried this comment
Comment below viewing threshold
Show
Nice ad, what amuses me though is that in the past Rockstar haven't needed to pay for advertising since the tabloids and other media have done it all for them with headlines like "Ban this filth!" and "Down with this sort of thing!".

For this ad though they seem have gone one better - as M$ has clearly paid THEM to be able to advertise it linked with their own brand - R* are making money before the game is even out!

Genius.
PING75
20/04/08 @ 10:51
#6
0
You buried this comment
Comment below viewing threshold
Show
all I could think of was the " aint milk brilliant " advert .lol
Marshall2008
20/04/08 @ 19:55
#7
0
You buried this comment
Comment below viewing threshold
Show
This is a really cool advert. They seem to have gone for a more mature feel to the ad's this time.

Most game companies Television advertising is paid for by a platform holder (Or partially subsidised). For example all television advertising for Burnout was paid for/subsidised by Sony and made no mention to the 360, this was also the case with Ubisoft's Assassins Creed. Of course in this instance I would appear that Microsoft must be paying for the entire advert as they are actually tagging a hardware advert to the end of it.
Edited 1 times, most recently on 20/04/08 @ 20:59
CHAOS_BROON
21/04/08 @ 13:46
#8
0
You buried this comment
Comment below viewing threshold
Show
it really pisses me off that xbox gets all the ads with only its console showing as if its only on the 360! i tell you microsoft with there deep pockets are crafty bastards really.
game looks ace tho!! definate buy for my ps3.
bicky316
21/04/08 @ 14:33
#9
0
You buried this comment
Comment below viewing threshold
Show
@ CHAOS_BROON

It goes both ways. I don't remember ever seeing an advert for Assassin's Creed on the 360, but seen plenty for the PS3.
nW0_Zezima
21/04/08 @ 18:13
#10
0
You buried this comment
Comment below viewing threshold
Show
All they need to show is like a 5 second ad. Black background and a white IV. fade out, fade in 29th April Ps3 and 360

That'd be it! Id probably be more psyched with that kind of ad lol
Edited 2 times, most recently on 21/04/08 @ 19:18
Corben Dallas
25/04/08 @ 20:43
#11
0
You buried this comment
Comment below viewing threshold
Show
Absolute top advert on TV bar none.

gr8 song as well, hope LCD Ss get a few tunes in the game.
Cant fucking wait to listen to the radio stations :D
sailesh
29/04/08 @ 10:18
#12
0
You buried this comment
Comment below viewing threshold
Show
shit advert - could've done a lot better. Even the execution of this idea is pretty sloppy. Meh.
mukki
30/04/08 @ 17:35
#13
0
You buried this comment
Comment below viewing threshold
Show
nicely edited ad.
like it and good song too boot!

Comments: 1-13 of 13 in total

Want to comment on this article? Log in, or register!