Grand Theft Auto IV - UK TV spot

Published 18 April, 2008 Duration 0:59

Those of you who spend your spare time being brain-reamed by the television might well have seen this before, but it's slick and exciting, so we thought we'd stick it in. So close now...

Comments (16) Latest comment 4 years ago

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  • Triggerhappytel #1 4 years ago

    Great advert, although I think the camera should pan away as Nico drives off and show a panoramic shot of Liberty.

    Anyway, good stuff. Frankly they could show just the lettering and the release date and it would still sell fucking millions.

  • bushwod #2 4 years ago

    good advert.

  • Lukree #3 4 years ago

    I like the simplicity. :)

    Would really have been cooler without any clue what game this is - everyone interested would already know. :)

  • Aal #4 4 years ago

    Nice advert, wonder if LCD Soundsystem will be on the playlist.

  • ozzit #5 4 years ago

    Nice ad, what amuses me though is that in the past Rockstar haven't needed to pay for advertising since the tabloids and other media have done it all for them with headlines like "Ban this filth!" and "Down with this sort of thing!".

    For this ad though they seem have gone one better - as M$ has clearly paid THEM to be able to advertise it linked with their own brand - R* are making money before the game is even out!

    Genius.

  • PING75 #6 4 years ago

    all I could think of was the " aint milk brilliant " advert .lol

  • Marshall2008 #7 4 years ago

    This is a really cool advert. They seem to have gone for a more mature feel to the ad's this time.

    Most game companies Television advertising is paid for by a platform holder (Or partially subsidised). For example all television advertising for Burnout was paid for/subsidised by Sony and made no mention to the 360, this was also the case with Ubisoft's Assassins Creed. Of course in this instance I would appear that Microsoft must be paying for the entire advert as they are actually tagging a hardware advert to the end of it.
    Edited by 1 at 20/04/08 @ 20:59

  • CHAOS_BROON #8 4 years ago

    it really pisses me off that xbox gets all the ads with only its console showing as if its only on the 360! i tell you microsoft with there deep pockets are crafty bastards really.
    game looks ace tho!! definate buy for my ps3.

  • bicky316 #9 4 years ago

    @ CHAOS_BROON

    It goes both ways. I don't remember ever seeing an advert for Assassin's Creed on the 360, but seen plenty for the PS3.

  • nW0_Zezima #10 4 years ago

    All they need to show is like a 5 second ad. Black background and a white IV. fade out, fade in 29th April Ps3 and 360

    That'd be it! Id probably be more psyched with that kind of ad lol
    Edited by 2 at 21/04/08 @ 19:18

  • Corben_Dallas #11 4 years ago

    Absolute top advert on TV bar none.

    gr8 song as well, hope LCD Ss get a few tunes in the game.
    Cant fucking wait to listen to the radio stations :D

  • sailesh #12 4 years ago

    shit advert - could've done a lot better. Even the execution of this idea is pretty sloppy. Meh.

  • mukki #13 4 years ago

    nicely edited ad.
    like it and good song too boot!