Do mothers like Dead Space 2?

Published 17 January, 2011 Duration 2:24

Gameplay stuns EA focus group.

Comments (29) Latest comment 1 year ago

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  • Kill_Crazy #1 1 year ago

    /phones Daily Mail

  • t8yman #2 1 year ago

    great video, really enjoyed that. Never got round to playing Dead Space. Must go back.

  • Shadman #3 1 year ago

    EA puts the "Games are NOT EVIL" campaign back 10 years. Seriously, what are they thinking? Terrible, terrible ad. And yes, I realise the game is rated 18 in Europe, and illegal for purchase by minors, but that's not the case in the US, and it's the US market that dictates the type of games made by the big studios.

    Oh, EA, you're not the bad guys any more (Activision have that one sewn up), but your marketing department is awful. See also: The Dragon Age: Origins "This is the new sh*t" campaign, and Mass Effect 2's "B*tch" trailer. Stop trying to be cool and edgy, you're not, and it's awful!

  • deadmonkeyuk #4 1 year ago

    Coming up next on Fox News, is this game suitable for 3 year olds!

  • tomjoadsghost #5 1 year ago

    A dreadful, exploitative example of a big corporation shamelessly exploiting normal decent individuals to peddle their filth and corruption.

    ... in a good way, nyeh.

  • Markitron #6 1 year ago

    The marketing for Dantes Inferno didnt work (at least thats the impression im under), why are they trying to be so controversial again? If the early reviews are anything to go by this game will sell itself.

  • Bartacus #7 1 year ago

    Great advert very entertaining.

  • Brewfus #8 1 year ago

    Quite funny, my mother loves watching me play horror games as she likes horror films and she's comming up to 60 lol
    What's that say about British mums compared to American mums.

  • miiiguel #9 1 year ago

    Juvenile, and totaly not cool, nerdy.

  • DrStrangelove #10 1 year ago

    Did EA just make an ad showing how they traumatised 200 mothers?

  • Orikk #11 1 year ago

    Oh...my...god.

    They're really not doing themselves any favours with that advert.

    Wonder how long it will be before someone from the Daily Mail latches onto it?

  • SG #12 1 year ago

    Those 200 mothers having seen the worst of a game out of context now probably think all games are evil.

    As Shadman says, the campaign's been thrown back 10 years and TBF the game only fulfils the impression that it's for teenage boys. Give me blue skies and Mario any day. That's grown up gaming.
    Edited by SG at 17/01/11 @ 10:06

  • gjgjg #13 1 year ago

    on the one hand lol, on the other i feel bad for those women knowing how my mum would react. Thirdly it's a bit sad actually this whole thing - bit of cheap publicity which might actually lead to it being banned in the US(which is actualy quite ballsy). Forthly I'm worried now that DS2 looks a lot more 'action packed' and 'firey' as one put it than it's subtle and well done predecessor.

  • FortysixterUK #14 1 year ago


    Ahem.
    I appear to be the one of the few people who found that funny. I am going to hell.
    It was well made, and well targetted. All you liberal wets who were just stunned or consternated by this video....get a grip, really.
    That was total fucking class !

    ( insert your flame comments here ** places bin on floor**)

  • beatwolf #15 1 year ago

    this kind of crap almost makes me wanna cancel my preorder.. what the fuck.. where they thinking? fucking retarded americans!!!

  • StooMonster #16 1 year ago

    I call fake...

    The shadows were all wrong.

    Those "Moms" were all actresses.

    Where were the MILFs?

    :o)

  • smally #17 1 year ago

    Funny stuff. Your mum hates it therefore you must have it

  • tomjoadsghost #18 1 year ago

    @stoomonster,until your MILF comment i didn't actually pick up on the fact that all the 'moms' featured actually look old enough to have kids who are old enough to play the thing legally.

    EA are going to have a field day defusing criticism of this ad, there somebody just sitting there giggling maniacally and waiting with a fully primed arsenal of responses to any browbeating or handwringing thats likely to erupt.

  • benfresh76 #19 1 year ago

    Being a 34 year old, fully grown adult, I'm not sure I should be playing videogames any more. One thing I am sure of as a 34 year old, fully grown adult is that my, your or anybody else's mother's opinion doesn't factor in any way whatsoever in my choice of entertainment media. Yet more utterly juvenile marketing from EA/Visceral and highly questionable given the fact that this is an 18 rated title.

  • FogHeart #20 1 year ago

    There are two ways of doing horror:-

    There's the kind where you grin and wallow in the disgusting imagery, feeling a little bit superior when peers or authority figures express shock while you do not. Or smile and chew on popcorn while your girlfriend cringes. That kind of horror is, frankly, shit. It's for those with low self-esteem who are desperate for a means to elevate themselves somehow. For idiots who like Death Metal and Fangoria.

    Then there's the kind that genuinely unsettles you. That makes you shudder for a moment when you think about it several days after. That can haunt you with imagery that doesn't involve blood or violence. When you prefer to watch Whistle and I'll Come to You to Supernatural or True Blood or other bullshit TV that's supposed to have horror elements, you are there.

    The Dead Space series could have gone down either path, but it looks like it's taken the easier, quicker, and ultimately less fulfilling way.

    edit: put it this way - the scariest thing in any Resi game was a bit of text..."Itchy. Tasty."
    Edited by FogHeart at 17/01/11 @ 11:49

  • RESIDENT_nEVILe #21 1 year ago

    This advert feels as if it is targetted at 12 year olds for a game that's rated 18. There must me some real Mom's basement dwellers working for EA marketting. It's not even remotely funny and actually feels a little insulting to the people who saw the appeal of the original DS. Yay, murder, death, kill. Viva gaming.

    EDIT: It's almost as bad as Activisions F.A.G.S advert for MW2.
    Edited by RESIDENT_nEVILe at 17/01/11 @ 12:43

  • freethinker101 #22 1 year ago

    @Dr Strangelove: Yep I think they did.

  • HarryPalmer #23 1 year ago

    Dead Space doesnt need this shit.

    The first game was actually a reasonably mature, well produced game, where the violence was necessary.

    This just makes it seem stupid and exploitative.

    If you locked me in a room Clockwork Orange style with Sex and City 2 I'd think it was awful too.

  • inutaihanyou #24 1 year ago

    Nobody is going to ban the game because of a commercial. Relax gents, its all in good fun, aiming at being "unfamily friendly" or something like that.

  • kangarootoo #25 1 year ago

    Clearly this is supposed to be tongue in cheek, but I think it is actually rather badly judged. I'm really not sure how this can help them or games in general, and it could easily backfire. A "clever idea" on paper perhaps, but it shouldn't have got as far as being made, as I think it is deeply naive.

    Reminds of the terrible campaigns that accompanied Turok some years back.

  • Ikaros_O #26 1 year ago

    Good advert. With MS, Sony and Nintendo all saying they've become 'family friendly' EA take a different root and have a bit of fun with it by shocking the mothers themselves. Nice.

  • trooper6 #27 1 year ago

    Terrible Ad. Yeah, it is supposed to be a joke. But it hits all the wrong notes and gives false ammunition to gaming opponents. I can just see Fox News picking this one up and using it as if it were real and not made with actors.

    The average age of a gamer is 32 years old. Whenever the conservatives try to claim that games are bad for children, we come back with: mature games are aimed at adults, like mature films.

    This works to undo that by showing an add that markets a mature game to 13 years olds.

    Terrible move.