Video PC PlayStation 3 Xbox 360

Battlefield 3 extended Jay-Z trailer

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Published 26 September, 2011 Duration 1:07

And that's a rap.

Comments (46) Latest comment 8 months ago

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zegerman1942 #1 8 months ago

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can
not
wait!
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jetsetwillie #2 8 months ago

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whats a jay-z
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wayneh #3 8 months ago

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Above and beyond the call..........lol
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Bradach #4 8 months ago

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It's been a long time since i've been this excited about a game...
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comedyjack #5 8 months ago

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'Above and beyond the call.' Ha ha nice jab EA. Sneaky.
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MattyD #6 8 months ago

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Using a fairly misogynistic song in an ad for a game with no women in it... right. I'm still super excited for the game but I do think that's a bit crass.
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GrizzleBoy #7 8 months ago

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Best closing captions in teaser trailer history.
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Ron_Justice #8 8 months ago

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The Song choice makes more sense in a 'full-length' trailer.

Bit hyped now. Just a bit....
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Bullet_Tunnel #9 8 months ago

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I love Battlefield loads, i dispise popular culture a hundred times more, now im confused. ive got 99 problems and this is one.
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oceanmotion #10 8 months ago

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Amusing dig at the end
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Sildur #11 8 months ago

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Okay this was pretty cool... But I still don't understand why they needed to create a stupid trailer for this trailer.

This game will kick @ss though.
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rojjer #12 8 months ago

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Glad the beta is open to all now, its a great way to load balance their servers before release - that way, at least on launch day the servers shouldn't crash or freak out because they're over-taxed
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Toplinkar #13 8 months ago

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This trailer is much better than the last teaser.
I've got 99 problems but Battlefield 3 will make me forget'em all!
Above and beyond the call? Everybody knows that EA, but thanks for the reminder.
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meerkat23 #14 8 months ago

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@mattyd Listen to the song and the lyrics and then tell me if you think its still mysogynistic.
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krisskross2 #15 8 months ago

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That is what I wanted to hear. Jay Z Suits it down to a tee now!
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el_pollo_diablo #16 8 months ago

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The song isn't misogynistic if you listen to the whole thing, but you don't get to hear the whole thing in the trailer (just to play devil's advocate, I don't really give a packet of biscuits either way).
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javvyman #17 8 months ago

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*In a stereotypical black mans voice*
Dammmnnn!
Shit just got real!
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DwarfyP #18 8 months ago

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@jetsetwillie

Jay-Z or as the kids call him Jay-Zed is a musical artist whom the youth of today worship like a Pop Idol winner, I believe.
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fmyasitch #19 8 months ago

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#13 (Toplinkar): "This trailer is much better than the last teaser.
I've got 99 problems but Battlefield 3 will make me forget'em all!
Above and beyond the call? Everybody knows that EA, but thanks for the reminder."

Did you know that Jay-Z also produced a song called "Reminder"? :3
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Dynasty2021 #20 8 months ago

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Beta tomorrow.

Oh

God
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coolbritannia #21 8 months ago

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Yeah, no. I'll get the game, I'll pass on the constant references to COD.
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mukki #22 8 months ago

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must stop watching this...
Nice little jab at call of duty at the end
sure looks nice... please let it have a decent framerate on the ps3
Also looking forward to the beta later this week!

BTW eurogamer watermark on 720p version is screwed up...
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bobdebob #23 8 months ago

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love the beat
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jablonski #24 8 months ago

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@javvyman

"*In a stereotypical black mans voice*
Dammmnnn!
Shit just got real!"

I think you'll find that was in a whiny racist's voice
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xuiton #25 8 months ago

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why are people saying open beta tomorrow? it's this thursday
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TheRealBadabing #26 8 months ago

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Because by the time I read this it will be Wednesday.
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fknetwork #27 8 months ago

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Early access tomorrow for the very "special" people and open beta for us all on Thursday, hurry up Thursday!

Edited by fknetwork at 26/09/11 @ 18:46
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LEONOFDEATH #28 8 months ago

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FFS.
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patchbox360 #29 8 months ago

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@jetsetwillie

a jay-z aka half a billion
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menage #30 8 months ago

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I like the track, bit the context is way off for me. In fact it's totally crap using it for this trailer.
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hiddenranbir #31 8 months ago

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Above and beyond the call (of duty)

Crikeys.
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zedzee #32 8 months ago

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Love the dig at COD in the tag line: "Above and beyond the call."
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TagemandBagem #33 8 months ago

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"The most realistic shooter yet."

More realistic than Call of Duty?! I find that hard to believe.

Good job quotes from people who have no idea what they're talking about make it to a game trailer.
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nbringer #34 8 months ago

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lol I see what they've done ... )))
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IMD1_Pk #35 8 months ago

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This was mixed way better than the non extended version
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dean0null #36 8 months ago

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@People wondering why they used this song:

They're calling Call of Duty a bitch...which doesn't seem to be a problem.

Edited by dean0null at 27/09/11 @ 05:24
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Nismo400R84 #37 8 months ago

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not being greedy but i think i will try the beta for all 3 platforms
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Dr_Cowley #38 8 months ago

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You'd never be able to pick a style of music everyone like, no matter what, someone wont like the music used.

With this in mind however you'd think they would choose a style of music that fits the games content. When I think of war I dont picture some swaggering blinged-up prick, I think of Metal. Speeding across a desert laying waste to buldings whilst having Bolt Thrower or Gun Barrel Blasting out.

Like I said, not everyone has the same taste in music, but at least Metal would fit
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Dr_Cowley #39 8 months ago

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@dean0null
So COD aint a problem but they do have another 99 problems? Could be one hell of a buggy release then.
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SBfistfun #40 8 months ago

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I got 99 problems and a shit song is 1
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dean0null #41 8 months ago

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I thought about that after I wrote my comment and thought the idea was pretty funny, but most marketing doesn't make much sense if you think about it.
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