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Update 30th June 2014:
It appears that Rebellion have attempted to backtrack again on their post by providing a short list of companies which they sell directly to, seemingly trying to imply that anyone not on the list is not legitimate.
There is a slight flaw in this though… CD Key shops do NOT tend to buy keys direct from the developers. They buy the games in physical boxed form, from authorised distributors. Do you see Amazon, Game, Shopto, and every other single independent boxed video game company worldwide in their list? No. That’s because they are only listing companies which they have direct contracts with.. They are excluding the long list of companies which buy boxed copies from the publisher or distributor… and that includes most of the 60+ digital key retailers.
What Rebellion want you to believe:
Rebellion seem to want people to think that the only legitimate Supply chain is Rebellion -> Retailer (steam, GMG, etc) … anyone not on the list and selling in digital form is automatically somehow illegitimate.
CD Key shops do NOT tend to buy in digital form. They buy PHYSICAL boxed copies and convert them into digital keys.
The supply chain for physical boxed copies goes something like this: Rebellion -> Publisher -> 100+ Distributors (in various countries) -> Retailers (Amazon, GAME, CJS CD Keys, EBGames, etc). Some of the bigger retailers can sometimes buy directly from the Publisher if they have sufficient buying power.
While the likes of Amazon ship out the boxed version of the game, CD Key stores open the boxes and sell them digitally. That is the sole difference. The growth in the market over the last years has enabled CD Key sellers go a step further, and have the official distributors scan the codes on behalf of the CD Key shops, saving on unnecessary shipping. The distributors can be anywhere in the world, since keys can be delivered within seconds. The result? Cheap games, sold digitally.
As you can see, while our keys may seem impossibly cheap to the average digital gamer, they are actually not so unbelievably cheap, when compared to their physical counterparts.
"As a developer," Rebellion wrote, "Rebellion are happy for you to purchase the game anywhere you see fit and support price competition in the PC market. We have in no way targeted any specific vendors (who may have also thought these keys were legitimate), just this one set of keys.
Rebellion are happy for you to purchase the game from any of our official vendors that you see fit?
To clarify, aside from Steam itself, digital keys for Sniper Elite 3 can be bought from the below list of licensed partners. We can confirm that we have not revoked any keys sent to these companies, nor have they reported any problems to us. This is the full list of companies that get their keys direct from us for digital sale – we do not sell to anyone else.
CJS would like to Re-iterate that our keys were fortunately NOT affected by this scandal. None of the Sniper Elite 3 CD Keys sold by CJS-CDKeys.com were affected, and we still have them in stock ready for instant delivery.
As @DreadedWalrus says the key resellers were very likely of the more shady persuasion.
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