UFC owner snaps up rival league.
Expect "social, mobile and brand extensions".
After disappointing sales of 2010 game.
Reports thin sales for thin quarter.
Wolf, BF1943, Virtua Tennis, Juarez, GI Joe, Fight Night, UFC, Overlord II.
"There's one premiere league here."
Plus: UFC to expand onto handhelds.
MMA will bring "innovation, authenticity".
"EA told us, 'You're not a real sport.'"
In a patch arriving "soon".
Multiplayer patch coming soon.
inFamous at five, Boom Blox nowhere.
Punch-Out!! Hatton done very well.
Stop trying to hit me and hit me!
We're not questioning it.
Wouldn't sign away likeness rights.
MMA fighter already in training.
Plus new UFC game due in spring.