Word is that the massive sales are starting to hurt them a bit now, along with Humble Bundles. Why buy a game for $30 or more when you can wait until a holiday period (often sooner) and get it for $10, $5, possibly less? That's the way the market trends are shifting. If anything, Valve are going to end up better off scrapping the 75% sales and letting the market set its own budget prices in second-hand sales - they benefit either way. Probably moreso from second-hand sales, as it's literally money for nothing. All they need to do is transfer a license from one account to the other, something relatively simple and automatic, and take their cut of the transaction. All they need to do is setup a few key rules to stop exploitations (rules that they technically already have like regional restrictions, or not being able to sell keys registered from Humble Bundles and bought for pennies or similar) and they'd stand to make a fuck of a lot of money. The fact that you can only trade in for Steam Wallet cash which you can then only use on buying more games and things for Steam just works even more in their favour.
It's extremely feasible. Some DD stores already do it, such as Green Man Gaming. Apparently they've been able to subsidise new games at ridiculous prices (they had Skyrim for 7 quid recently, I believe, with coupon codes) off the back of their trade-in scheme, without suffering the same devaluation burn that's allegedly starting to affect Steam because of the offset. Some publishers won't have any of it, but it's easy enough to just exclude their games anyway.
Edited by meme at 04:21:35 13-12-2012