Except it's not awesome at all. I can not play the game without first registering with Uplay, Ubisoft's online service. Which happens to be down right now, making playing the game I have just bought impossible.
There have been enough (highly justified) rants about games requiring an "always on" connection in recent times so I don't want to make it a lengthy one, but seriously - if you're going to make this kind of crap a requirement then at least back it up with a reliable enough service. This case is especially egregious for two reasons:
1) The single player part of the game doesn't have any need to access the service whatsoever - it's not a Diablo 3 kind of situation where there is any kind of online persistence, auction house or whatever.
2) All I need to do is create an account. This is not some kind of high-end uber-complex peer-to-peer networking function. It's basically a login form on a website.
So Ubisoft , please stop foisting this shit on us. It is making me a very angry man and I have started to pine for my Megadrive.