Prior art was considered.
But the stipulation under the law is for the prior art to be sufficient to negate or invalidate Apple's patents in this case, it had to be sufficiently similar or, more importantly, it had to be interchangeable.
And in example after example, when we put it to the test, the older prior art was just that. Not that there's anything [wrong] with older prior art - but the key was that the hardware was different, the software was an entirely different methodology, and the more modern software could not be loaded onto the older example and be run without error.
So the point being, at [a bird's eye-view from] the 40,000 foot-level, even though the outcome of the two seemed similar, the internal methodology of how you got there was entirely different. One could not be exchanged for the other.
And that is the thing that most people at large do not understand about the legal system. And as a result of that you have heard a lot of hype in the media about did we turn our back on prior art.