Bungie leaves evil corporation Microsoft to work with saintly holy Activision

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  • Widge Moderator 29 Apr 2010 13:14:53 13,270 posts
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    A GAF steal:

    http://multivu.prnewswire.com/mnr/activision/43669/

    BUNGIE AND ACTIVISION ANNOUNCE EXCLUSIVE, WORLDWIDE PARTNERSHIP

    10-Year Alliance Expands Global Reach for Leading Game Developer Across Multiple Platforms

    Kirkland, WA and Santa Monica, CA — April 29, 2010 /PRNewswire/ — Bungie, the developer of blockbuster game franchises including Halo, Myth and Marathon, and Activision, a wholly owned subsidiary of Activision Blizzard, the #1 online games publisher (Nasdaq: ATVI), announced today that they have entered into an exclusive 10-year partnership to bring Bungie’s next big action game universe to market. Under the terms of the agreement, Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new intellectual property on multiple platforms and devices. Bungie remains an independent company and will continue to own their intellectual property. Additional terms of the agreement were not disclosed.

    The groundbreaking alliance will provide Bungie its first such partnership since splitting off from Microsoft in 2007, significantly broadening its global reach by providing the resources and support to develop, distribute and release games worldwide on multiple platforms and devices.

    Activision will broaden its portfolio with a new franchise from one of the industry’s most creative, successful and proven studios, whose games have sold more than 25 million units worldwide. To date, Bungie’s Halo games have generated approximately $1.5 billion in revenues, according to The NPD Group, Charttrack and GfK. Activision expects this agreement to be accretive to its operating margins as of the release of the first game.

    “We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise,” said Harold Ryan, President of Bungie. “From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.”

    “Bungie is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with their talented team over the next decade,” stated Thomas Tippl, Chief Operating Officer of Activision Blizzard. “Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities.”

    Members of the media can visit Activision’s Broadcast Media Center to download broadcast quality video, web-ready video and high-resolution images. Members of the media using Pathfire can take advantage of a Pathfire enabled video download. Sound bites from Thomas Tippl and Harold Ryan along with b-roll footage regarding today’s announcement are available for download. Broadcast Media Center: http://www.usngondemand.com/index.php.

    About Bungie
    Bungie, now 180 employees strong, was founded in 1991 with two simple goals: develop games that combine brilliant technology, beautiful art, compelling stories and deep gameplay, and sell enough copies to achieve its real goal of total world domination. Over the past 10 years it has produced games such as the “Marathon Trilogy” and the first two “Myth” games, hailed as classics by critics and gamers around the world. Bungie’s “Halo” franchise is an international award-winning action franchise that has grown into a global entertainment phenomenon, selling more than 25 million units worldwide, spawning best-selling novels and award winning soundtracks. Players have logged nearly 2 billion hours of multiplayer action over Xbox LIVE, created millions of pieces of user created content, and established a ravenous fan community. More information on Bungie can be found at http://www.bungie.net.

    About Activision Publishing
    Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

    Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.


    Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, competition from the used game market, adoption rate and availability of new hardware (including peripherals) and related software, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers which can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

    _ _ _

    www.unpaused.co.uk - electronic noise adjective salad

  • Deleted user 29 April 2010 13:15:58
    Where is your god now?
  • Lexx87 29 Apr 2010 13:17:18 20,869 posts
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    After the IW thing why on earth would they do this?

    Speak the truth hussy!

  • Deleted user 29 April 2010 13:17:24
    SPAM wrote:
    Where is your god now?
    Indeed.
  • psychokitten Moderator 29 Apr 2010 13:17:38 7,794 posts
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    Oh fuck no
  • Yossarian 29 Apr 2010 13:17:41 8,401 posts
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    Brand loyalty is shaken. Activision. Fucking Activision!
  • Blerk Moderator 29 Apr 2010 13:17:55 48,225 posts
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    So, Bungie doing CoD now, then.
  • BishBashRoss 29 Apr 2010 13:18:00 33 posts
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    Oh dear.
  • RyanDS 29 Apr 2010 13:19:07 9,070 posts
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    Blerk wrote:
    So, Bungie doing CoD now, then.

    Actually, I could see that.
  • Sponz 29 Apr 2010 13:19:21 646 posts
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    It was as if 25million voices cried out and were then suddenly silent!
  • CosmicFuzz 29 Apr 2010 13:19:29 23,363 posts
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    Wow. Would've thought after the IW uproar most companies would want to keep their distance.

    Can video games be a force for good? My latest article says yes!

  • psychokitten Moderator 29 Apr 2010 13:19:42 7,794 posts
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    Yossarian wrote:
    Brand loyalty is shaken. Activision. Fucking Activision!

    Damn, I was hoping I could break this news to you.
  • CosmicFuzz 29 Apr 2010 13:19:50 23,363 posts
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    mcmonkey won't be happy :D

    Also: Halo on PS3?

    Can video games be a force for good? My latest article says yes!

  • Deleted user 29 April 2010 13:20:05
    505s & Heartbreak incoming on 'Gaf.
  • jellyhead 29 Apr 2010 13:20:24 24,350 posts
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    Halo 57 : Reach Around Again.

    This signature intentionally left blank.

  • DFawkes 29 Apr 2010 13:20:34 22,619 posts
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    Lexx87 wrote:
    After the IW thing why on earth would they do this?

    That's what I thought. I know Bungie aren't owned by Activision, but given the way they treat developers I'm very surprised they'd go with them. I'm sure there must've been some clauses in the deal such as "Don't fuck about with our shit and we'll make good games that'll sell lots." Sorry for using complicated legal terms there.

    I'd kick the living daylights out of the producers of Tipping Point - Ghandi

  • Blerk Moderator 29 Apr 2010 13:20:35 48,225 posts
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    CosmicFuzz wrote:
    Also: Halo on PS3?
    Halo's owned by Microsoft, so no.

    I imagine this was pretty much all sewn up before the IW thing went down. But still...
  • buggrit 29 Apr 2010 13:20:53 5,178 posts
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    Halo Reach to be millions of gamers' last ever Bungie title?
  • Deleted user 29 April 2010 13:21:05
    Bungie, now 180 employees strong, was founded in 1991 with two simple goals: develop games that combine brilliant technology, beautiful art, compelling stories and deep gameplay, and sell enough copies to achieve its real goal of total world domination.

    Good terminology
  • CosmicFuzz 29 Apr 2010 13:21:13 23,363 posts
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    Blerk wrote:
    Halo's owned by Microsoft, so no.

    I imagine this was pretty much all sewn up before the IW thing went down. But still...

    Ah, true.

    Can video games be a force for good? My latest article says yes!

  • Yossarian 29 Apr 2010 13:21:28 8,401 posts
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    psychokitten wrote:
    Yossarian wrote:
    Brand loyalty is shaken. Activision. Fucking Activision!

    Damn, I was hoping I could break this news to you.
    I post on GAF. Eurogamer gets everything second.

    But thanks, that's a really sweet sentiment.
  • Lukus 29 Apr 2010 13:21:32 19,006 posts
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    Marathon yearly updates. With waggle.

    Paintings & Photographs

  • ecureuil 29 Apr 2010 13:21:32 76,535 posts
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    Lexx87 wrote:
    After the IW thing why on earth would they do this?

    This is what I want to know.
  • MiniAmin 29 Apr 2010 13:21:41 3,390 posts
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    http://investor.activision.com/releasedetail.cfm?ReleaseID=464918&utm_source=twitterfeed&utm_medium=twitter

    Gah, it's true.
  • Deleted user 29 April 2010 13:22:04
    I have three little letters for you: D... L... C.

    :(
  • ecureuil 29 Apr 2010 13:22:05 76,535 posts
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    buggrit wrote:
    Halo Reach to be millions of gamers' last ever Bungie title?

    No, we'll complain over and over again yet still buy it in droves.
  • Deleted user 29 April 2010 13:22:33
    Lexx87 wrote:
    After the IW thing why on earth would they do this?

    They've joined under the same terms that EA laid out for Respawn. Bungie are independent, with retained ownership of any new IPs they come up with. Acti's just a partner that will publish and promote their dross games
  • Widge Moderator 29 Apr 2010 13:23:11 13,270 posts
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    Call Of Duty : Future Warfare (Green Spaceman Edition)

    _ _ _

    www.unpaused.co.uk - electronic noise adjective salad

  • psychokitten Moderator 29 Apr 2010 13:23:35 7,794 posts
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    It didn't exactly end well for Valve and Activision.

    I just don't get why they're doing it.
  • Deleted user 29 April 2010 13:23:49
    Also, because of the nature of the deal, it's unlikely we're going to see umpteen DLC packs unless Bugie decide that's the best way to handle things. And we all know how Bungie don't like to milk a franchise ;-)
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