I'm sorry Insomniac has a point.
If they are going to use this as a way to drive new game sales, then why slap an expiry date on it?
Anyway, I noticed that in small lettering on the back it says the DLC code expires onthe 30th of april so just be aware if you're planing on buying one of these games after that date, you may as well buy it used.
The above pretty much says it all. After the date has expired, there is now no reason for anyone to buy one of these games new.
I actually like the whole Ten Dollah idea EA are putting out, and can't understand a lot of the scorn for it (free DLC for buyers of the game new, versus paid for DLC for everyone). But why an expiry date?
You see this is another point where people are getting misled like sheep because EA have told them its 'free dlc', no, its 'stuff left out of the game. They are not rewarding new users they are punishing second hand buyers, there is a big difference. Seeing how this 'bonus' content comes out on the day of release do you really think its some kind of bonus ? its merely a section they have deliberately left out, all this dlc they mention from day one including the mass effect 2 vehicle sections could and should have been in the game from the start.