It's not hating something because it's popular, it's hating it because you hate it. If it wasn't popular, then you probably wouldn't know about it, and therefore not hate it. Because it is popular, you are more likley to experience it, and if you hate it, you hate it.
It's the whole 'hating something because it's popular' thing really isn't it?
Although the reverse of that is you now can't hate someone who is popular because you get accused of trying to be cool. It's a vicious circle of hidden ulterior motives.
Every girl I ever kissed I was thinking of a pro footballer.