To be honest, in the case I'm talking about, if you watch every minute of the ads it won't make any difference unless you live in a Neilsen - the people who monitor US TV ratings - home.
Advertising pricing is based on ratings and demographic breakdowns of those ratings. If a lot of people are watching or just a few high value viewers are watching, say Men aged 18-34, then the broadcaster can charge more.
However, it's exactly that age group that are abandoning broadcast TV in droves. There's more competition for their eyeballs - we're talking about this on a site on the Internet about video games after all. As more broadcasters realise this the more they target other audiences which exacerbates the problem as those men aged 18-34 don't want to watch the reality TV and female-led dramas put on in the place of the shows they used to watch.
They can reclaim some of that male attention by being much more innovative. Make shows immediately available globally via iTunes, remove the region protection on DVDs and Blu-Rays, make subscription services like Netflix and Hulu available abroad. It's all money that those 18-34 year old men have that they aren't willing to take just because those men are foreigners.
@frod - Many HDMI devices already don't have component outputs because the market already decided that people don't want them. HDMIs advantage - that it's a simple, single cable that just works - was enough to convince people.
#7715844, By Hermiod MPAA Moves On Newsgroups
Hermiod 3,702 posts
Seen 12 months ago
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