Condemned: Criminal Origins was a 360 launch title and was a pretty damn awesome game. In fact I'd say it's still one of the creepiest games I've ever played and it's quite unique in it's gameplay and style even to this day. PGR3 was good too.|
On the other hand, I also remember games journos wetting themselves over the amazing 'smoke effects' in COD2 at the time too! Eeesh, cringe worthy stuff!