Purchasing power in the Russian market is lower when compared to Western Europe.|
To avoid rampant piracy, the Russian keys are set at an affordable level for the Russian market (digital distribution cost being super low - it's still a good margin vs no margin from piracy).
If you can deal with the 2min hassle of a VPN activation, then you can enjoy new games at less than half the UK/German price.
Have been doing it for a year now since I could not trade in my PC games anymore due to online passes and all that crap.
Steam/PSN/XBL/Nintendo ID/Uplay/Origin: Gunzberg
Blizzard Battletag: Gunzberg#2718