#8238698, By presh The All New Bargains Thread

  • presh 8 Dec 2011 09:42:51 1,221 posts
    Seen 10 months ago
    Registered 11 years ago
    @area881

    I agree, but it's also a lot simpler than that. Nearly all games published in the current market are based on very high volumes of week 1 sales and pre-orders. Part of this is the legacy of retailing - publishers effectively 'buy' the premium shelf space in 1 week slots. So all marketing would gravitate to week 1. That means that too much product is being pushed out on release, with no marketing beyond the first couple of weeks, meaning that everything still on the shelves after that is a dead cost to both the retailer and the publisher, so they will discount to get rid of it.

    But the other side of the problem is consumer expectation - only a small percentage of gamers will pay the full RRP for a game, as we all expect it to drop. Look at Nintendo - they don't overstock the retail channel, meaning they don't discount, resulting in nobody ever expecting Nintendo stuff to be cheap - but we still buy it.

    Lots of publishers see digital and games on demand as the way to break this cycle, but it's a way off yet.
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