Thanks for the reply chaps! Wow, £700 per unit manufactured! With regards to Sony and the PS4, is the difference against the PS3 build cost that the components used this time [e.g. no more Cell] will become cheaper much quicker this time?
So, as db suggested, £300 per unit cost to manufacture PS4 in only a couple of years after launch and potential for profitability from the hardware against whatever the then current retail price of the console is? Presumably there would be the inevitable slimline model in the works too for year 3/4, to cut costs even further.