it wouldnt surprise me if the 690m number was a lot higher, i've been to some strange places on this planet and people watched the football, islands in the indian ocean where fishermen who were up at dawn would stay up past midnight to watch all the big european league/cup games in their football shirts, the majority of which were Premier League teams
In the 'how to improve soccer' comments, someone says '120 million people watched the Superbowl, 690 million watched the Premier League decider'.
Is that right? It's a heck of a stat if it is true...
Although, apparently a billion people watch when India play Pakistan at the cricket... which would suggest all sports could be improved by playing them in your pyjamas!