cjb_bjc wrote:There are two audiences for title tags: Google's algorithms, and Google's visitors (i.e. potential customers).
Writing good titles is tricky, but here's the basic process:
- figure out what the most relevant customers are searching for (brainstorming)
- gettings stats on the most popular search terms for those broader keywords (Google' Keyword Tool)
- adding a geographic area if the target audience is so restricted
- writing a title that makes sense, attracts clicks, and doesn't repeat the same word again and again
In this case, assuming that he's a general carpet fitter (and that the terms "carpet fitting", "carpet laying", and "vinyl flooring" are the main keyphrases you're interested in, the title on the homepage should say something like:
"Carpet Fitting & Laying, Vinyl Flooring in Reading, Berkshire - Martin King"
(Note the capitalisation, punctuation, order of words, and overall length.)
The meta description will probably appear as the text fragment on Google's search result - so you need to make sure it looks good. I'm not going to spend too long writing this, but something like: "Quality, affordable carpet fitting services from Martin King Carpets & Flooring - 30 years experience with Vinyl, Carpets & Wood Floors"
Crucially, the main keyphrases need to be represented in the main body of text on the page, too.
#9135484, By dradis Business website
dradis 21 posts
Seen 4 years ago
Registered 7 years ago