Sony worldwide studios boss Shuhei Yoshida has said that the majority of his developers are looking at 3D for their titles.
"Almost all WWS developers are researching how they can incorporate stereoscopic 3D technology into their games," the plainspoken exec told PlayStation.com.
"As these techniques are developed and shared among developers, we'll see more games utilising this cool new perspective."
Yoshida said that adding 3D to existing titles is "much more difficult" for a mixture of technical and logistical reasons.
"It is always better to adopt new technology into new titles, as the content can be created with stereoscopic 3D effects in mind," he explained.
Sony announced its 3D line-up at E3, including Gran Turismo 5, LittleBigPlanet 2, The Sly Collection and MotorStorm: Apocalypse.
Third-party support is coming from Crysis 2, Mortal Kombat 9, NBA 2K11, Shaun White Skateboarding, Ghost Recon: Future Soldier and TRON Evolution.
Speaking to PlayStation.com, Yoshida also said he had huge faith in Gran Turismo 5 to perform now that it finally has a solid US release date - 2nd November - and mentioned some new features.
"Gran Turismo 5 will offer gamers an experience more rich, more in-depth and more exciting than they might expect," he said, pointing to its comprehensive car and track listing but also damage modelling, night races and weather effect.
"These innovations are twinned with the option to join millions of like-minded individuals globally within the Gran Turismo community and to find a driving experience to suit, whether that is taking on the Top Gear test track, chucking cars around stunt arenas, go-karting, creating and sharing your own track or intense head-to-head races," he said.
"This time around Gran Turismo is likely not just to be the definitive driving experience but a definitive gaming experience full stop."
Check out our in-depth Gran Turismo 5 hands-on preview to find out why we're excited too.