Jump to navigation
Advertisement

Xbox 360 sales hit 28 million worldwide News

Xbox 360 News by Ellie Gibson

6 January, 2009

Microsoft has announced that sales of Xbox 360 have now reached 28 million.

Speaking to the LA Times, executive Aaron Greenberg said, "This was the best year in the history of the Xbox, despite the tough economy."

According to the report, Sony has sold around 20 million PlayStation 3s globally, while last quarter, Microsoft was leading its rival by five million consoles. "We're widening our lead against PlayStation 3," claimed Greenberg.

He reckons games such as Gears of War 2 and Left 4 Dead have boosted sales, along with the success of Xbox Live - which now has 17 million subscribers. The majority of those, Greenberg said, pay for Gold membership.

Microsoft stated Xbox Live sales were up by 84 per cent in 2008. In total, subscribers have now spent more than USD 1 billion on Live.

Just yesterday, the company announced sales of Xbox 360 have reached 8 million in Europe - claiming a lead of "more than one million" over PS3.

Advertisement

Want to comment on this article? Log in, or register!

Comments: 1-50 of 56 in total | next 50 »

Poster
Comment Low-scoring comments hidden. Log in to see them!
Ryze
06/01/09 @ 09:51
#1
0
You buried this comment
Comment below viewing threshold
Show
Very nice.
DFawkes
06/01/09 @ 09:51
#2
0
You buried this comment
Comment below viewing threshold
Show
8 million Europeans that they just don't give a monkeys about. Not that that's a Microsoft problem, no console manufacturer likes Europe and it's host of territories. Though to be fair, I can't remember being screwed over recently by MS.

Regardless, I still feel the 360 is the best value for money out of the current gen consoles.
space ace
06/01/09 @ 09:53
#3
0
You buried this comment
Comment below viewing threshold
Show
wiidening?
MonkeyMagik
06/01/09 @ 09:53
#4
0
You buried this comment
Comment below viewing threshold
Show
well played MS - Well deserved.
Eraysor
06/01/09 @ 09:55
#5
0
You buried this comment
Comment below viewing threshold
Show
They're still far superior to Sony.
CaptainScarlet
06/01/09 @ 10:01
#6
0
You buried this comment
Comment below viewing threshold
Show
Considering last generation of course Microsoft are happy that they have crawled out of last place.
PatAU
06/01/09 @ 10:01
#7
0
You buried this comment
Comment below viewing threshold
Show
How many million were replacement units?
Dizzy
06/01/09 @ 10:03
#8
0
You buried this comment
Comment below viewing threshold
Show
"8 million Europeans that they just don't give a monkeys about. Not that that's a Microsoft problem, no console manufacturer likes Europe and it's host of territories."

?? MS has been rather good to Europeans. Most games are released here on time (with some exceptions).
jonsaan
06/01/09 @ 10:12
#9
0
You buried this comment
Comment below viewing threshold
Show
Yeah. You can say a lot of things about MS. But their attitude to Eu is one of the reasons the 360 has done so well. It's kind of refreshing actually.
Widge
06/01/09 @ 10:12
#10
0
You buried this comment
Comment below viewing threshold
Show
?
I thought you're meant to MOAN yourself senseless when execs state any sort of sales performance.
stedaman
06/01/09 @ 10:15
#11
0
You buried this comment
Comment below viewing threshold
Show
A lead over the PS3 with a year extra release ...really?????

I hate this we are better than them blah blah rubbish.

All three consoles are great but the wii is the market leader in terms of sales, with the ps3/xbox360 being on par.
the_dudefather
06/01/09 @ 10:23
#12
0
You buried this comment
Comment below viewing threshold
Show
@Widge

Only when its Sony, Nintendo or Peter Molyneux
MrED209
06/01/09 @ 10:32
#13
0
You buried this comment
Comment below viewing threshold
Show
I thought the subtitle said "We're widening our load."

How I chortled when I realised my mistake!
mazzl
06/01/09 @ 10:34
#14
0
You buried this comment
Comment below viewing threshold
Show
it's good to see xbox perform so well, since i own one, but the wii stomps all over both sony and ms.
redneon
06/01/09 @ 10:45
#15
0
You buried this comment
Comment below viewing threshold
Show
@mazzl: Shame about the games, though.

mazzl
06/01/09 @ 10:51
#16
0
You buried this comment
Comment below viewing threshold
Show
i would like world of goo on live Arcade .... see even the wii has (some) good games ;)
MrChuckles
06/01/09 @ 10:51
#17
0
You buried this comment
Comment below viewing threshold
Show
I still can count the games i would play on the Wii on a few fingers, and one of those is a Wiiware game.... So very disappointing....

The PS3 isn't that far ahead of it for me either.

For a mainly Strategy and RPG Geek with a bit of Sim Racer and Footie Gamer thrown in, the 360 is way ahead of the competition. Well, apart from the DS which is pretty awesome too.
Domovoi
06/01/09 @ 11:06
#18
0
You buried this comment
Comment below viewing threshold
Show
Too bad the media features are still useless in most of Europe. Video Marketplace is still laughable and a European Netflix-like service is probably never going to happen on the 360. Community Games, as far as I can tell, still not available here either. It's a shame, because otherwise it's a great console. Good to see them doing so well.
M4RKYB
06/01/09 @ 11:16
#19
0
You buried this comment
Comment below viewing threshold
Show
Domovoi, Community Games are here and my gosh are they good! Actually I played one I quite enjoyed the other day, Air Legends or something, I was wishing it had Live multiplayer tho.

Anyway my PS3 and Wii are fighting over who gets the biggest collection of dust. 360 and DS are the winners for me.
chrisjm
06/01/09 @ 11:30
#20
0
You buried this comment
Comment below viewing threshold
Show
'How many million were replacement units? '

3 year guarantee on the old RROD fault so they would be replaced/fixed and not classed as a sale.
Rash'
06/01/09 @ 11:32
#21
0
You buried this comment
Comment below viewing threshold
Show
vorlon, you missed RE4, No More Heroes, Lost Winds and World of Goo. Wii unjustly gets a bad rep' amongst the dedicated. Bring on Madworld!
Chalee
06/01/09 @ 11:53
#22
0
You buried this comment
Comment below viewing threshold
Show
I think that gamers who come to the Wii late (as I have) will find that most of the gripes from the hardcore about it 'having no games' are a bit stupid. True Wii doesn't get hardcore games as frequently as xbox and ps3, but by now it has built a nice catalogue of 'proper games' that should keep a hardcore gamer occupied for ages. Oh and Okami on the wii is the best game ever made.
Rash'
06/01/09 @ 12:06
#23
0
You buried this comment
Comment below viewing threshold
Show
Chalee, i bought a wii on day of release and i'll be honest more often than not it's collected dust. but, as you point out, unlike most earlier adopters i kept faith in the design of this wonderful box and the abilities of devs to unearth it's strengths through great game design. that faith has been rewarded.
rotmm
06/01/09 @ 12:11
#24
0
You buried this comment
Comment below viewing threshold
Show
@DFawkes, "8 million Europeans that they just don't give a monkeys about. Not that that's a Microsoft problem, no console manufacturer likes Europe and it's host of territories."

I'm not sure that's entirely true. Out of the three, I think it's only MS who have made a major effort to treat the EU consumers as equals in the console market. They were the only ones who launched the machine at about the same time as elsewhere. They are the only ones who ensure that the big (exclusive) platform releases occur at about the same time in Europe.

More importantly, they are the only ones who aren't fleecing Europe on pricing of the consoles and accessories compared to the US pricing. For example, an 80GB PS3 is $399 in the US, €399 in mainland Europe and Ł299 in the UK. The US price is without sales tax, so taking off the 15% VAT for the UK and (using Germany as an example) 19% for Europe, you have prices of Ł254.47 and €339.57.

Sorry this is so convoluted. But therefore you get with todays exchange rate:

PS3 80GB US $399, EU $454, UK $372
360 Arcade US $199, EU $203, UK $160
360 Elite US $399, EU $340, UK, $285
Wii US $249, EU $283, UK $222

The UK pricing looks very good across the board, but that's only because the value of the Ł has crashed in the last couple of months. But if you look at the EU pricing for the PS3 (agruably the region where Sony gets the most love) they are charging $54 more that in the US. Even with the recently collapsed Ł the PS3 is only Ł27 cheaper than the US, with the basic 360 model coming in at $39 cheaper and the similarly priced Elite coming in at a whopping $114 below the US MSRP.

And it's a similar situation with Nintendo and its pricing for the Wii.

So I would say that MS is the only manufacturer that looks to Europe as an equal to other territories. Sure, there are some issues in that not all regions get the same (movie service for example) due to licensing issues, but there is little they can do with that in all reality. And MS is definately ahead of the others in attempting to engender equality in the download sphere.

Long post to say that, sorry, I disagree with your original point ;)
Edited 1 times, most recently on 06/01/09 @ 12:12
leftlion
06/01/09 @ 12:20
#25
0
You buried this comment
Comment below viewing threshold
Show
"He reckons games such as Gears of War 2 and Left 4 Dead have boosted sales" (from article)

Urm...I don't really see that as increasing the sales....after all, they are both shooters, and whoever likes shooters would have already bought an xbox years ago to play one of the billions of shooting games on it! More like it being the lower xbox price and christmas as the main causes of sales increase.
Chalee
06/01/09 @ 12:22
#26
0
You buried this comment
Comment below viewing threshold
Show
Rash, I on the other hand was 'lucky' enough to come to the wii late, and found a pile of great games ready to play, so I didn't even have to go through the whole 'sticking with it' pain :)

*hugs wii
Domovoi
06/01/09 @ 12:26
#27
0
You buried this comment
Comment below viewing threshold
Show
Domovoi, Community Games are here

They are? I'll have to revisit the Dashboard/NXE then. I'm pretty sure that they announced it to be US only, though. Maybe they meant the ability to submit games to CG?
Domovoi
06/01/09 @ 13:01
#28
0
You buried this comment
Comment below viewing threshold
Show
I regularly use a broom nowadays, my vacuum cleaner is just collecting dust.
Chalee
06/01/09 @ 13:04
#29
0
You buried this comment
Comment below viewing threshold
Show
Dust collecting consoles would be awesome! All we need now is car washing consoles.
Les
06/01/09 @ 13:21
#30
0
You buried this comment
Comment below viewing threshold
Show
It took a huge price cut for 360 to actually increase units sold compared to 2007 but even then it sold only about as much as it did in its first year on the market. Increasing installed base came at a huge expense, which must be recouped by future game royalties. MS now has to find ways to turn the recent adopters into people that buy games on a regular basis. Might be a challenge.
M4RKYB
06/01/09 @ 13:23
#31
0
You buried this comment
Comment below viewing threshold
Show
Frankblack needs a console that pours him a coke and gives him a smile and tells him to shut the f** up.
Domovoi
06/01/09 @ 13:28
#32
0
You buried this comment
Comment below viewing threshold
Show
MS now has to find ways to turn the recent adopters into people that buy games on a regular basis. Might be a challenge.

Since the 360 has a much higher attach rate than other consoles, that challenge might not be as big as you think.
Dizzy
06/01/09 @ 13:41
#33
0
You buried this comment
Comment below viewing threshold
Show
>Increasing installed base came at a huge expense

No it didn't. These things get cheaper to make as time flies by.
Albull
06/01/09 @ 14:02
#34
0
You buried this comment
Comment below viewing threshold
Show
It occurs to me that a console collecting dust is a console in use. My xbox is very dusty because it is out on my desk. However, if I had a Wii which I wasn't using I'd put it in its box so as to save on desk space and power points etc.

Maybe it would be more accurate to say "my Wii controllers are gathering dust" as I for one certainly can't be arsed to hoover half the time, let alone dust off my consoles. Not really something which occurs to me to do in preperation for a night of gaming

"Ooh I've just got Rock Band, I'll phone all my mates... but *gasp* *horror* my xbox is dusty... oh the potential shame should someone see it thus!" - This never happens.
muscleblade
06/01/09 @ 14:47
#35
0
You buried this comment
Comment below viewing threshold
Show
@Les "MS now has to find ways to turn the recent adopters into people that buy games on a regular basis. Might be a challenge."

Where have you been??? The 360 owners clearly buy a lot more games than owners of Wii and PS3. With good reason too.
Gaol
06/01/09 @ 15:21
#36
0
You buried this comment
Comment below viewing threshold
Show
@rotmm

The cost of distribution in the EU does not equal the cost of distribution in the States.

You're comparing the consumers' currencies with no regard for the manufacturers'. The strength of the Yen is an issue for Sony at the moment, the exact opposite of the 90s when the Yen was weak.

Finally, and most importantly, the average wage in each territory is completely different. You can't just compare the cost of goods, you need to look at spending power when making comparisons. In the UK we get paid more (though we pay higher taxes).

All corporations set their price in a particular market with a view to profit and shareholder value; nothing else. They might take different short term pricing strategies to chase market share, but their long term goal is one and the same.
Edited 2 times, most recently on 06/01/09 @ 15:27
Les
06/01/09 @ 15:30
#37
0
You buried this comment
Comment below viewing threshold
Show
"Since the 360 has a much higher attach rate than other consoles, that challenge might not be as big as you think."

I think it'll be quite big. Before the price cut the machine only attracted the hardcore, hence high attach rate. There's no reason to assume that the people that got a 360 after the recent price drop are going to buy as many games. In fact, there's every reason to assume they won't (either because it's an 'insurance console' or because the people that bought them have hobbies besides gaming).
Feanor
06/01/09 @ 15:41
#38
0
You buried this comment
Comment below viewing threshold
Show
Did you really just write that?
Apologie
06/01/09 @ 15:47
#39
0
You buried this comment
Comment below viewing threshold
Show
PS3 have such a strong line of games for 2009... 2008 have been amazing but Uncharted2, GT5, God of War2, Killzone 2 etc... just to name a few, ultimately blows the competition away.

I feel sorry for all the Xbots out there, that are too blind and narrowminded to give themselves the privilege and oportunity to play the best games of this generation... by the way, i dont give a f*** about wich one sells more, i just want good games and reliability, and i get both with the PS3.
farticusmaximus
06/01/09 @ 15:53
#40
0
You buried this comment
Comment below viewing threshold
Show
@Apologie

Not content with cut-and-pasting other people's posts you now cut-and-pasted your own post?

Weak. Totally weak, like the list you posted.
BadBoyBonner
06/01/09 @ 16:02
#41
0
You buried this comment
Comment below viewing threshold
Show
My new console the "Dyson Cyclone 360-3-Wii" collects dust like a mo-fo!!!
Apologie
06/01/09 @ 16:04
#42
0
You buried this comment
Comment below viewing threshold
Show
farticusmaximus = angry fanboy
farticusmaximus
06/01/09 @ 16:08
#43
0
You buried this comment
Comment below viewing threshold
Show
Apolol, you laughing stock of the EG forums. You king of retards. If you are going to cut and paste your own replies, at least pick ones that don't accentuate your lack of conversational skills.

Apologie
06/01/09 @ 16:20
#44
0
You buried this comment
Comment below viewing threshold
Show
farticusmaximus

"Apolol, you laughing stock of the EG forums. You king of retards"

-----

men, that shit is ofensive, you'r hurting my feelings pal :) by the way, you really are angry... and a fanboy.
farticusmaximus
06/01/09 @ 16:29
#45
0
You buried this comment
Comment below viewing threshold
Show
I'd be angry if I pissed away my money on an expensive movie player with a shit games collection.

I didnt buy a PS3 though, so I'm happy. :)

Actually I own a Wii, so I am a little angry at that.. ;)
Calgon
06/01/09 @ 16:52
#46
0
You buried this comment
Comment below viewing threshold
Show
Haha I was wondering if Les would bother... I enjoyed reading his predictable reply, seems much less enthusiatic in his FUD now... perhaps he's starting to see that its not looking so bad for the Xbox devision despite his desperate wish to see them "pull the plug"... Sony are in the worst position in every regard right now... they take the most losses on hardware, 360 sells more games and breaks even on hardware sales. They wont need another price cut... they can concentrate on the games perhaps some bundles, personally I dont think even when Sony can afford(which is the ONLY reason they havent) to drop their price it will make a big enough difference... it will certainly increase sales but it will be too little too late by then(blu-ray advantage looking less and less appealing as time goes by with stand alones getting cheaper and more compact).

Isnt it great to speculate especially when you make good points instead of stupid ones? ;)
Edited 1 times, most recently on 06/01/09 @ 16:54
man.the.king
06/01/09 @ 19:16
#47
0
You buried this comment
Comment below viewing threshold
Show
So, BAU on MSGamer and it's MSFlock then?

A MS exec said something? OMG, it must be Scripture!!! A Sony/Nintendo exec said something? Hahah! They must be talking outta their arse.
bonker
06/01/09 @ 20:19
#48
0
You buried this comment
Comment below viewing threshold
Show
"Microsoft stated Xbox Live sales were up by 84 per cent in 2008. "

If true, that's an astonishing figure for a service that wasn't exactly struggling to begin with ...
bonker
06/01/09 @ 20:22
#49
0
You buried this comment
Comment below viewing threshold
Show
"8 million Europeans that they just don't give a monkeys about. Not that that's a Microsoft problem, no console manufacturer likes Europe and it's host of territories. "

I don't get these comments about Europe, I really don't.

Console manufacturers *LOVE* Europe cos we buy 2nd rate gear at much higher prices than the rest of the world would ever put up with.

As long as 'we' keep buying the shit they're shovelling (I'm looking at you Sony and N here, primarily), the longer it will stay that way ...
PatAU
06/01/09 @ 21:24
#50
0
You buried this comment
Comment below viewing threshold
Show
I know plenty of people who have bought second units because their system died for non-rrod problems, or who bought replacements before the 3 year warranty was introduced.

Comments: 1-50 of 56 in total | next 50 »

Want to comment on this article? Log in, or register!

X View gallery