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Xbox 360 sales double in Europe News

Xbox 360 PlayStation 3 Wii News by Robert Purchese

17 April, 2008

Microsoft has revealed that Xbox 360 sales have doubled in Europe since it cut the price of the console on 14th March. Well done self, it said.

The platform holder reckons its console is number one in Europe, the Middle East, and Africa, as it owns 42 per cent of the market in terms of life-to-date sales.

We don't understand that, but we do consider its attach rate of seven games per console to be really quite high; the PS3 only manages 3.8, and the Wii just 3.5.

"Xbox 360 is truly the next-generation console of choice among consumers, and today's numbers are proof that we are delivering on our commitment to achieve critical mass in Europe," said Chris Lewis, Xbox business boss in Europe.

Microsoft slashed the price of all three Xbox 360 consoles on 14th March, shaving GBP 50 off its Premium unit and GBP 40 off the Elite and Arcade machines.

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Comments: 1-50 of 143 in total | next 50 »

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bad09
17/04/08 @ 08:39
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/ waits for the aggro to begin....:)
DAN:SOLO
17/04/08 @ 08:39
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it could be a case of too little too late!
they should have cut the price ages ago.
Darren
17/04/08 @ 08:40
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Right so they've doubled... but doubled from what... 1,000 units, 10,000 units, 100,000 units... 1,000,000 units? If the Xbox 360 wasn't selling well in Europe before the price cut as was often reported then doubling those poor sales is hardly going to be impressive, is it?

I guess the vagueness of this statement is intentional because, as I've said countless times before, without actual sales figures these double/percentage increases are absolutely meaningless. ;)
Mentalist(air)
17/04/08 @ 08:42
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It's a shame there never seem to be consistent figures put out for Europe, like there are for the US and Japan. This news story is almost completely meaningless (in terms of Console War pissing contests) because there's no comparison against how the others are doing. Double of zero sales is still zero, after all.
Les
17/04/08 @ 08:43
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"Microsoft has revealed that Xbox 360 sales have doubled in Europe since it cut the price of the console on 14th March. Well done self, it said."

Of course they don't mention the fact that Wii and PS3 achieved pretty much the same without a price cut, but who can blame them. Not really sure what the news value if of PR statements like this though (from any of the platformholders).
ChaK
17/04/08 @ 08:44
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why the hell did I see this link in my precioussss ps3 EG homepage?

tsk tsk

Wanna be flamed? :p

Anyway good for MS :)
neilka
17/04/08 @ 08:45
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You don't understand how the 360 can be the number one console with 42 percent of the market...?
Skooch
17/04/08 @ 08:49
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This is kinda weird as I know the week after the price cut sales went up around 40% but then the week after that they stalled at what they were originally and then now they have doubled. Well done MS, bringing down the price will only encourage the same from Ninty and Sony.
anomagnus
17/04/08 @ 08:49
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does it really matter at this stage

to be quite frank, after almost two years, if someone hasn't bought an xbox, the chances are extremely low that they will now

i have a 360 by the way, LOVE IT, brought me back into console gaming, but like, do the console wars really matter anymore?

I mean, lets be honest, the Hello Kitty MMORPG is almost here. Everything else will become obsolete.

I, for one, welcome our new feline overlords, and will do my best to make the transition of us all easier.
Darren
17/04/08 @ 08:50
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What exactly does life-to-date sales mean anyway? Does it mean sales from when it launched to the current day or something else entirely? :?
adamamosa
17/04/08 @ 08:51
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@neilka . . . . because another console would have to have a market share greater than 42%, which would mean either ps3 or wii only having less than 16%
ZeroAX
17/04/08 @ 08:52
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first in europe????? ok now i know he's saying bullshit
Les
17/04/08 @ 08:55
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@ Darren

Life-to-date sales means sales from launch till this very date. As for the last year they've held a significantly lower percentage of the market in week-on-week sales they like to remind us that did have that nice headstart... ;)
macmurphy
17/04/08 @ 08:55
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There's no way it's got a 42% share. Life to sales my arse. Bill's been telling porkies. I have no idea of the top of my head but I'm guessing (for consoles used in homes) it's more like 25/25/25 PS2/WII/360 with ps3 trailing up the rear with a few random consoles
(like xbox/cube). This obviously is for the home consoles and ignores the mighty DS.

I'm a 360 fan but these stats smell dodgy. Anyone know the real stats? It would be interesting to see how wrong I am.
MBar
17/04/08 @ 08:56
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You don't understand how the 360 can be the number one console with 42 percent of the market...?

They don't understand how Microsoft believe they can feed us this obvious lie and get away with it.

Unless someone Arab Shek in the Middle East bought eleventy million 360's at some point.

One for each of his wives, obviously.

/racism
asharkman
17/04/08 @ 08:59
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I love my xbox console more than life itself. Rainbow 6, forza, fightnight, graw loads of great games that i love playing.
Why do i keep thinking about buying a PS3?
Can somebody explain it to me.
gingerlink
17/04/08 @ 08:59
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I thought the wii was winning in Europe, with the only region the 360 was still winning being America (just)
bad09
17/04/08 @ 09:04
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@ asharkman

I can explain it because I'm the same. You are a gamer, as a gamer (not a fanboy) you want to try all the fruit on all the trees. I love my 360 (and it's still my main console) but I'm still looking forward to playing around with my PS3 and I still enjoy playing with my girlfriends Wii.

After you finally get PS3 you will only go looking for the next one, it's a gamers nature mate! :)
Edited 1 times, most recently on 17/04/08 @ 10:06
tobsen
17/04/08 @ 09:05
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Hint to MS: If you bring out a version of the console that is not LOUD AS HELL due to the internal fans being on constant overdrive, your unit sales might even quadruple!
anomagnus
17/04/08 @ 09:05
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@ asharkman

you want because you are told to want

i have two flatcreen hd tvs, nothing major, a 26 inch and 32 inch

i still want a 50 inch though......
JohnnyWashnGo
17/04/08 @ 09:06
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@asharkman
You keop thinking about buying a PS3 because the 360 doesn't have much life left in it.
Sure, right now it is keeping up with the PS3, hell it is even much better in many cases.
But that early hardware release lead and easy development model will be its downfall.

Microsoft will have to foist another hardware revision for the xbox upon the general public to keep up with the PS3 once the great games start coming out for it. The hurdle of the notoriously difficult architecture of the PS3 will be surmounted soon and when that happens, the machine will really start to show its power.

Therefore, any sane gamer looking at their years old xbox, which may or may not have been replace n number of times due to hardware failure, will be eyeing the PS3 in the knowledge that it has a much greater lifespan that the xbox.

Myself, I think I will stick to the Wii for a while longer. Neither PS3 nor Xbox really interest me right now.
Bill Door
17/04/08 @ 09:08
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Stupid wii owners- they could save money and buy 3 games, but no, by buying 3.5 they've got half a game they wont be able to play.
DasTJ
17/04/08 @ 09:09
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Statistics be damned. I dont know anyone who has a PS3 but know several with 360's and a couple with wii's. Maybe its because i have poor friends.
Madafunkola
17/04/08 @ 09:12
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@asharkman & Bad09
I have the same problem. I call it "Shiny New Toys Syndrome". I'm a sucker for a gadget.
I have bought each of the current-gen consoles, but then I have to buy something else. Currently eye-ing up a new tv for the bedroom...
Xerx3s
17/04/08 @ 09:13
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Lies. Damned lies. Statistics?
Ryze
17/04/08 @ 09:14
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Excellent.
bad09
17/04/08 @ 09:19
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@ JSPOOLE

Thanks mate you saved me replying to that stupid comment!
Kryon
17/04/08 @ 09:23
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@ asharkman

"Why do i keep thinking about buying a PS3?"

Because it plays Blu-ray movies? That's why I got one, Tekken 5 is quite good also, well, for £14.99 anyway. Apart from that I have no idea why you'd want one.
InsoFox
17/04/08 @ 09:25
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Is the Wii really competing in a traditional sense, though? As far as I see it has it's own audience, which consists largely of nintendo-fans and non-gamers. I just bought a Wii, but it's a whole other type of thing to my 360. The Wii caters to my nostalgic side, and the slightly more whimsical part of me. On the other hand, I am not planning on buying a PS3 anytime soon as I'm finding the 360 fills that gap just fine. LittleBigPlanet's tempting, but not tempting enough.

Incidentally, I know one person with a PS3 (and he can afford it), a couple with a Wii and quite a few with a 360. Also incidentally, I have lots of 360 games. I don't think I'll ever have as many Wii ones. But I'm guessing a few more than 3.5. I already have 2 (and 2 virtual console titles)
Dizzy
17/04/08 @ 09:27
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I noticed a few of our local shops ran out of big stacks of 360s. So I guess the price cut has boosted sales quite a lot. Again... we have no real numbers for Europe... the race in Europe is certainly very much alive, that is the only thing that is clear. Japan and US have been more or less decided I guess.
BarcaAzul
17/04/08 @ 09:28
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No that I give two Monkies, as all three systems are selling well, but NDP data suggests that the PS3 out sold the 360 in March too.

http://www.next-gen.biz/index.php?option...

Les
17/04/08 @ 09:29
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"Ummm, attach rate is actually inversely proportional to hardware sales!"

Which will probably remain the case until publishers figure out how to get the non-hardcore to buy more games than the hardcore...
Frumper
17/04/08 @ 09:31
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I think Eurogamer should enable a drop down box in the user comments section with standard responses to this kind of news. It would save a lot of you re-typing the same stuff as the responses are always the same, it feels like Groundhog day. :o)
Yossarian
17/04/08 @ 09:32
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It's possible 'life to date' includes games and peripherals, in which case I am not at all surprised that the 360 is dominating everyone else.
Kryon
17/04/08 @ 09:33
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"Everyone I know who bought a Wii wishes they hadn't"

Nonsense! The Wii was the best gaming purchase I've ever made! Got one last September for £180, realised it was utter pants after a month or two and sold it for £210 to CeX over Xmas when people were desperate to get one. First time I've ever profited financially from buying a console, splendid! :)
mossychops001
17/04/08 @ 09:33
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Hardcore gaming just means last place in console sales to me.
Edited 1 times, most recently on 17/04/08 @ 10:34
Yossarian
17/04/08 @ 09:36
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Ah, yes, that's it: Eurogamer have misreported it. It should read 'life to date revenue', which makes it a perfectly believable number. That is, since this generation began with the 360's release, Microsoft have taken in 42% of the total revenue (including hardware, software, and peripherals).
Darren
17/04/08 @ 09:37
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@Frumper - Why stop at user comments... the PR "blurb" is the same old tat week in, week out! :P
betahoven
17/04/08 @ 09:41
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This is pure spin from MS. According to Chart Track the 360 is being outsold by the PS3 and Wii every week, and has been for some time now.

Ouch.
penhalion
17/04/08 @ 09:43
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This kind of press release is something Sony come out with all the time so what's the problem with Microsoft doing it? They never back it up with numbers and it's generally true based on the previous set of figures.

These fanboy bate articles are finally loosing their appeal as even fanboys realise there's nothing to comment on. It's a case of Meh let's see what the NPD's say.
Widge
17/04/08 @ 09:45
#41
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I want a wii, if one of the people who doesn't want theirs anymore wishes to donate to me?
A good few games out there I would like to try on that system, personally dying to have a blast at Twilight Princess.
Dizzy
17/04/08 @ 09:47
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"FOr anyone with half a brain-cell it is clear MS are starting to panic, and if the analysts are right, and MS have failed to gain ground since stock levels got back to normal in the US, this months NPD will show that the 360 is starting to wane in the US too. "

Hehe... at the rate the PS3 is "outselling" the 360 in the US it will only take about 18 years to catch up BTW. Fun with numbers.
Yossarian
17/04/08 @ 09:47
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Okay guys keep squabbling about lies about 42% of 'sales'... or you could read my post.
Yossarian
17/04/08 @ 09:49
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"Hehe... at the rate the PS3 is "outselling" the 360 in the US it will only take about 18 years to catch up BTW. Fun with numbers."

The gap between 360s and PS3s sold in the US is actually wider than it was when there were no PS3s sold! Fun with numbers.
Yossarian
17/04/08 @ 09:53
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Also the widely-spread and widely-believed myth that the 360 is dead in Europe outside of the UK and Ireland is exactly that: a myth. NeoGAF has been putting in the legwork:

http://www.neogaf.com/forum/showthread.p...
seasidebaz
17/04/08 @ 09:55
#46
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42% of the market???

what about the ps2? that's still a viable entity, and unless the world has gone upside down, has sold the most consoles... then you have the wii, which is just phenomenally successful... then the ds? everyone has one of those... and the psp!

so.... 42%, eh? out of 200%? or do they mean in the african market?
Skooch
17/04/08 @ 09:55
#47
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"to be quite frank, after almost two years, if someone hasn't bought an xbox, the chances are extremely low that they will now"

@ anomagnus - I am sorry but I have to call you out on this stupid comment. This is a really retarded thing to say. Look at the history of the PS2 for proof of sales after two years. Are you arguing that Xbox sales have flatlined? To say that they will be unlikely to sell hardly any more 360's in the coming years is just juvenile.
muscleblade
17/04/08 @ 09:56
#48
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Owning a 360 i must say it should cost much more than it did before the price drop. I have two actually - one for the bedroom and one for the livingroom. Im not rich but i dont have a problem spending money on quality.
Kryon
17/04/08 @ 09:57
#49
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8008135. Fun with numbers.
seamonsterneil
17/04/08 @ 09:57
#50
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ms should have held out until gta4 was released because their sales are most likely going to go up at that point . yknow being the cheapest possible entry point to play (probably) the biggest selling game of the year

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