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Xbox 360 attach rate is a record, says MS News
Xbox 360 News by Robert Purchese
Microsoft money man Chris Liddell has said that Xbox 360 owners possess an average of seven games for the console, which he reckons is a record.
Liddell was waffling on about some financial results for the Xbox division, explaining how the business model MS put in place is paying off.
"We're now at a stage where we sell about seven games per console and that's a record certainly for any console and relative to history," Liddell told CNBC.
"So people are now actually spending more on the games and accessories than they are on the underlying console, so that business model that we put in place the last couple of years is certainly starting to fire."
The last time Microsoft talked attach rates for the Xbox 360 was last January, where the company said the average user owned 5.3 software titles.
GamesIndustry.biz is a silent anagram of FACT.
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farticusmaximus
28/01/08 @ 16:21
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Oh, hahahaa! I see what you did there.. *holds sides to prevent them splitting*
Stupid fanboy comment as first post, eh? Well let me counter with the obligatory: At least there are 7 games worth owning on the 360. |
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barnard666
28/01/08 @ 16:23
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I thought it was quite funny...hell I have been through 4 360's and now own 2 just so I can always have one to play (whilst another will inevitably be down at the repair bay)
Just think what the attach rate would be if people hadn't had to buy second consoles? |
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Britesparc
28/01/08 @ 16:25
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Not at all surprised. I've already got more 360 games than I ever had for the first Xbox, even discounting those I get for free.
And with Halo, PGR, Crackdown, BioShock, Viva Pinata, Gears, and Mass Effect, that's seven top-quality games right there. And I've left a few off, too. AND only two of them are straight-up shooters. Two and a half if you count BioShock. ;-) |
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you know people laugh when MS harp on about leading in 'consumer spending' and 'attach rate', but it's actually a pretty fair point. just think, if they hadn't had to tear open the chequebook to remedy their awful reliability issues they'd probably be making a profit now.
(IIRC) They cunningly remedied that issue by making the warranty announcement just before they published their financial results, thus relegating that loss to the previous years finances. Although I'm not sure if the profit was due to the 360 or helped by other 'entertainment' stuff or not (like the Zune....errr, probably the 360 then). It sounds odd that 7 games is a record - I've had more games than that for every console I've owned since the NES. |
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scott_morris13
28/01/08 @ 16:28
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i own 22... planning on buying another 10+ titles that i want this year also. this doesn't surprise me!
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McBradders
28/01/08 @ 16:31
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I have about 25 retail and 30+ XBLA games. Microsoft must love me, surely?
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SlackMaster
28/01/08 @ 16:32
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Lets just hope 2008 is another strong year for games. I own probably about 16 games for 360 and have had a lot more but trade alot to get new titles.
I think I probably spend more time bargain hunting for games than actually playing them... not sure how that happened. |
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"Does this mean XBOX gamers have less of a social life than everyone else?"
Umm I think it just means they buy more games. Make of that what you will :). Although it is fairly obvious that Sony (being the mass market favourite) are more likely to sell machines to people who will only buy the occasional game. |
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GamesConnoisseur
28/01/08 @ 16:37
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Its all maths, so say if X360 owners have gone through 3 consoles on average (such as Sony crowd would have you believe) but the attach rate to X360 owner is actually 21 games (7 x 3)!!?
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thepiedpiper
28/01/08 @ 16:42
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Its all maths, so say if X360 owners have gone through 3 consoles on average (such as Sony crowd would have you believe) but the attach rate to X360 owner is actually 21 games (7 x 3)!!?
---------------------- That's the dumbest maths I ever did see!! And yet somehow it makes sense. Kudos to you my dear boy. |
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Britesparc
28/01/08 @ 16:42
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@ SlackMaster - I kinda hope 2008 is a quieter year than 07: I'm still on BioShock, got Mass Effect, Galaxy, Orange Box and others yet to complete! And I wanna play Halo 3 and Crackdown some more...
@ GamesConnoisseur - LOL :-) |
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These are figures for all consoles..
Not sure where you got your info on 8 games for Wii, Raya. Especially considering that a good few Wii owners are content with Wii Sports :/ - unfortunately. |
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asphaltcowboy
28/01/08 @ 16:51
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@Raya
There is no way IN HELL that the Wii has an attach rate of 8... if it does, it'll be down to retailers bundling utter shit for a muchos high price! |
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I suspect Brenders' article is where Raya got his attach rate of 8 for the Wii from - it was 8 for the month of December, but overall attach rates stand at:
Wii - 4.64 PS3 - 4.26 360 - 7.0 NPD figures, so America only, of course. So Microsoft is a fair way ahead, but then they've been on the market longest, so it sort of makes sense that there would be a difference. |
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@Moggsy - Don't ask!!! LOL
I admit I buy far too many games such that I finish very few of them. I'm trying to be a bit more conservative over my game choices in 2008 though, something that could be quite easy given that I'm planning on avoiding FPSs on the Xbox 360 (totally bored of the genre these days ya see)! That should cut down the number of games I buy on the platform by... ooooo.... 50%! LOL |
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@lavalant - Oddly I bought a UK PS2 at launch in November 2000 and it's still working perfectly albeit my nephew now owns it. It even plays "problematic" blue CD games with no issues at all. It never crashed once either!
While I'm well aware of the PS2's early issues (I remember seeing it mentioned on BBC's Watchdog), I was obviously one of the lucky ones. In fact, the only consoles to have died on me are those made my Microsoft. My original Xbox lasted just two weeks in March 2002 and, as mentioned earlier, I'm on my fifth Xbox 360!!! LOL |
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There are those that say such a high attach-rate is a bad thing showing that the 360 is much more of 'specialist' console than the PS2 (for example. The PS3 hasn't sold nearly enough to do a fair comparison). The more mainstream console owners were buying PS2s for the odd game of FIFA and GTA whereas the 360 owner is more into games as a hobby (rather than a diversion) and as such collected mroe games. This 'niche' appeal also unfortunately tended to mean that sales of the 360 had pretty much peaked...this was first stated around the last time MS trumpeted their high attach rate and sales don't seem to have dropped much.
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most recently on 28/01/08 @ 17:12
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Raya is right, ARS reported a Wii attach rate of 8.11 per console in December:
http://arstechnica.com/journals/thumbs.a... I'd guess it has a lot to do with the bundling that was going on over Christmas, unless they count Wii Sports as 5 games. Whichever way you cut it, a one-month view is meaningless, but particularly so when your hardware supply is constricted during that month. Seriously, I still love my Wii, but I only own four games (Sports, Zelda, Resident Wiivil, Mario Galaxy). Great titles, but swimming in a sea of mediocre rush-releases. By contrast, I own a dozen 360 games and can think of another 4 I'd like to own. And the PS3? I got Motorstorm and Resistance bundled with it and have since bought the excellent Uncharted. But until a cross-platform release is shown to be worth buying on the PS3 over the 360, I'll be concentrating on exclusives.
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most recently on 28/01/08 @ 17:17
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asphaltcowboy
28/01/08 @ 17:19
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@yashin
WRONG! Read it again - 8:1 attach for December - that is quite different to life-to-date attach rate! |
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"As I recall the PS2 wasn't the most reliable console when release, infact I think it had just as many failures as the 360(obviously didn't get as much attention due to the internet not being so widespread and mainstream as today)"
What a load of absolute bollocks. Stop defending M$ for a 99% launch unit failure rate (and it is that high, if not now, then eventually). The PS2 wasn't even in the same league. My launch unit works perfectly, as does everyone else I know - it might have been higher than normal for a console - but higher as in 5% and not every frickin unit. The high attachment rate is commendable, helped on by the excellent achievements and gamerscore system. Ironically this exacerbates the reliability issue - more time played = closer to rrod.
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most recently on 28/01/08 @ 17:35
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Hm. I own 12 wii games - and not too much dross in that lot (but I think this is a running joke rather than serious comment)
The wii figures are inflated by wii sports, and wii play being virtually free. I currently also have over 30 360 games ... and even 4 PS3 games (and I don't even own a PS3 ... .don't ask) |
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SpigleyMcCheese
28/01/08 @ 19:14
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I've always wondered whether these are full-priced retail games, or do they include Arcade games? Is the answer in the article? I'm too lazy to read, yet sufficiently energetic to comment...
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@ApoIogie - Well if I sound pro-Sony then that's probably because my PS3 hasn't had to be exchanged four times because if I had to pick a favourite console then it would be the Xbox 360, no contest, simply because it has the best selection of games. LOL
Don't get me wrong, I'm very happy with my PS3 but I haven't played nearly as many games on it and it has yet to prove itself as a serious games machine. At the moment, its use is split 50:50 between being an (admittedly excellent) upscaling DVD/BD player and games console. I've just bought Burnout Paradise for it (better framerate IMO) and I intend buying Devil May Cry 4 (better controls IMO) so things are starting to look up for it on the games front. :) |
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thebuzzard
28/01/08 @ 19:24
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So if the avg was 5.3 and its now 7 thats means the avg 360 owners has bought only 1.7 games since in a whole year. I can do maths you know.
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George Roper
28/01/08 @ 20:03
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@Darren
"Don't get me wrong, I'm very happy with my PS3 but I haven't played nearly as many games on it and it has yet to prove itself as a serious games machine. At the moment, its use is split 50:50 between being an (admittedly excellent) upscaling DVD/BD player and games console. I've just bought Burnout Paradise for it (better framerate IMO) and I intend buying Devil May Cry 4 (better controls IMO) so things are starting to look up for it on the games front. :)" Bollocks its a better framerate and bollocks better controls. I have both machines too and you're talking complete bullocks, old chap. Oh, and.. LOL? |
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Ive no idea how many games ive had on the 360 but its at least 30 and 20 Arcade.
Im one of the few thats never had the legandary RROD since launch. I have to say the 360 is the best console ive owned to date and ive owned them all! It just has the best games FACT.
Edited 1 times,
most recently on 28/01/08 @ 20:11
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