WOW was nearly free to play

Original plan featured ads, not a sub.

Speaking at the Game Developers Conference in Paris yesterday, Blizzard's vice president Rob Pardo revealed that World of Warcraft was originally conceived as a subscription-free game supported by advertisements, Gamasutra reports.

During a keynote interview - where he also virtually confirmed Blizzard will announce a new game this Saturday - Pardo told the audience: "When we were first going to make World of Warcraft, we wanted to make it free and advertising-supported."

However, he explained, the developer had to acknowledge the sums didn't add up. "We didn't want to charge a subscription, but as we researched market conditions, we realised that wouldn't support us." [What a shame, they must have thought - Dep Ed.]

Gamasutra has a full account of the conversation with Pardo, Blizzard's game design guru. Worth a read if you're trying to stop yourself thinking about Diablo III this lunchtime.

Comments (20)

Comments for this article are now closed, but please feel free to continue chatting on the forum!