An American woman who tried to win a Nintendo Wii by drinking loads of water has died, with the coroner pointing to water intoxication.
28 year-old Jennifer Strange from California had been taking part in KDND 107.9's "Hold Your Wee for a Wii" contest, in an effort to win one of the consoles for her three children.
Contestants were asked to consume increasing amounts of water without relieving themselves, although competitor James Ybarra told the Associated Press that they were all warned not to put their health at risk.
Strange left work soon afterwards complaining of a headache, and was found dead at her home later the same day. The coroner's preliminary investigation found evidence "consistent with a water intoxication death".
Water intoxication occurs when the body's normal levels of electrolytes stray outside safe boundaries due to rapid intake of water.
British readers may remember the term because it was linked to the much-publicised death in the mid-90s of Leah Betts, who drank around seven litres of water in 90 minutes in an attempt to remain hydrated after consuming ecstasy.
Staff at the radio station in California were said to be "stunned" by the news of Strange's death.