EA Sports boss and correct football team supporter Peter Moore has said that his Wii games struggle because people are happy with Wii Sports - and that licensed sports games for Wii will lag behind other formats for some time.
"The challenge we face," Moore explained during a chat with MTV Multiplayer, "is that that consumer gets Wii Sports right out of the box and that's a sports experience that's good enough for a lot of people."
Earlier this year Moore announced the All-Play range for Wii, which does more to make the company's sports games accessible and incorporate Wii-specific features like Miis and Jamie Redknapp.
Early examples include Tiger Woods PGA Tour 09 All-Play, which has sold loads in the US, and caught our attention despite "the slightly opaque nuances of control needed to hit the medium shots and putt", as we put it. We're so wordy.
Moore told MTV that sales are alright - especially for Tiger - but that Wii owners will be given even more incentive to look up All-Play next year, and not just hardcore gamers who also own a Wii, although he's pleased that some of them have bought into All-Play already.
"As you well know, I was the proponent of the Wii60 in the early days. I think there's going to be a very strong multi-console ownership in homes. And I think that's bearing out," he said.
When it comes to the Wii Sports-loving casual brigade, though, "We know what we were doing wrong." Presumably we'll find out what that was and how it's been tackled when Moore and friends introduce us to the next round of All-Play games next year.
"The bottom line is we knew what we weren't doing right. We've corrected that. We're seeing progress. Is it easy? No. Will we ever see attach rates for authentic sports games, for licensed sports games, on the Wii to the same we see on 360 or PS3? Probably not in this cycle. Are we going to see continued growth of both? Absolutely."