Microsoft this week claimed that the only relationship between Wii owners and its own customers is that when people grow out of Nintendo they turn to Xbox.
"We don't feel like the Wii customer and the Xbox customer are the same thing," John Rodman, group product manager for Xbox and Xbox Live, told the New York Times.
"We think that as soon as the Wii customer turns 14 they want something else."
Sounds like Microsoft's gone cold on the whole "Wii60" idea, then - a term dreamt up when people thought PlayStation 3 would end up costing as much as both of its rivals put together.
That wasn't quite the case in the end, and if Rodman's comments are anything to go by then perhaps we ought to retire the term in favour of OOOOOHYOUGOGIRLFRIIIIIIIIIEND or something similarly raucous.