Wii an "expensive niche" says Sony boss
Stringer bangs Blu-ray drum.
Sony super-boss Howard Stringer has dismissed the Nintendo Wii as an "expensive niche game device".
Speaking at a media conference in the US last week, Stringer underlined Blu-ray and internet connectivity (er) as capabilities that set the PS3 apart.
"I've played a Nintendo Wii. I don't see it as a competitor," said Stringer, according to Bloomberg.
"It's more of an expensive niche game device. We're selling a lot of PlayStation 3s now and it's still the best way to buy a Blu-ray player."
The PS3 sold 1.2 million units across the US in the first five months of 2008, compared to the Wii with 2.8 million sales, according to NPD data.
Currently the PS3 costs USD 399 (GBP 200) and the Wii costs USD 249 (GBP 125).
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Comments (113) Latest comment 4 years ago
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I have 9 games for one of those consoles and 1 game for the other one.
It's not the Wii that's the "expensive niche".
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"it's still the best way to buy a Blu-ray player"
I think this shows how much he knows/cares about gaming.
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360 are here too, until they betray us in the next E3 conference and we push them overboard
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How about a games console?
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...
Oh wait...
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also, blue ray is niche, dvd is ubiquitous.
idiot.
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No, that just makes no sense. The only logical solution is that Eurogamer swapped "Wii" for "Blu ray" - and that's very naughty of you EG and you should be ashamed.
FOR SHAME.
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Ninja Breadman or Genji 2?
You decide!
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Oh well, at least Nintendo aren't the only company doing it. Ford and Volkswagen target a similar niche market.
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Ninja Breadman is by far the best obviously with its superior Toast playback ability
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Yeah, these comments shouldn't be taken out of context, but still, the Wii is far less of a niche market than either the PS3 or Xbox360, and it's also not really expensive either. It's hardly going to win confidence from investors when bullshit you throw out has no match at all to the reality. Expensive is fair enough in terms comparable functionality, but niche is so wrong.
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D'you think Sony and Microsoft will still be dismissing the Wii as a fad when this gen ends with the Wii on 100 million and the 360/PS3 on around 30? Probably.
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Nintendo want to sell as many machines to people as possible and have them play games on them.
MS & Sony want to sell as many machines to people as possible and have them do *everything* on them.
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Sonylol
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Of course the lack of focus on PS3 as "just a gaming machine" is what caused it to stumble in the first place.
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No, seriously.
"I've played a Nintendo Wii. I don't see it as a competitor,"
Because if they did they'd have to admit that they're losing to a cheaper, less powerful and less functional rival. Does this ring bells for you Sony, it's what you did last-gen with the PS2.
"It's more of an expensive niche game device. We're selling a lot of PlayStation 3s now and it's still the best way to buy a Blu-ray player."
You know, this is where they miss the point. I'm a GAMER. I want GAMES. I could care less about Blu-ray right now. Yadda yadda it's the future but the future is certainly not now, DVD is still the giant and Blu-Ray is the niche. A lot of push for HD but it's a few years too early I think, give HD and Blu-Ray a couple more years to get cheaper and perhaps make the quality a lot more noticable and then perhaps people will go for it...
I mean, why buy a HD system if you don't have an HDTV? A lot of people don't, after all...
The PS3 sold 1.2 million units across the US in the first five months of 2008, compared to the Wii with 2.8 million sales, according to NPD data.
They can't sugar-coat those figures.
Currently the PS3 costs USD 399 (GBP 200) and the Wii costs USD 249 (GBP 125).
And with some fun economic times, is it any wonder that people go for the cheaper system?
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this is probably the most hilarious sony pr gaffe yet. "expensive niche"!! fool!
strange how neither ms or sony see the wii as a competitor these days, i wonder why??
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You can pick up a 360 Arcade for less than a Wii these days, but yeah, 2006-era Sony are BACK! Six months without fucking up horribly (apart from that whole bork your machine with our new overhyped updated thing) and people think the PS3 is on an even keel. Guys, it's a £300 minimum games console. Nobody's buying Blu-Ray.
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"It's more of an expensive niche media player device. Nintendo are selling a lot of Wiis now and it's still the best way to buy a games machine."
Look, I can do what he did too!
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Nintendo have played a blinder this gen.
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Yes it's sold more but the PS3's demographic (and 360's for that matter) is completely different to the Wii's.
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When a ridiculous spin comment like this is made the whole audience/interviewer should burst out into side splitting laughter as if they've just heard a fantastic Billy Connelly toilet joke and keep laughing as they leave the room.
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I presume hes talking as a movie enthusiast rather than a gamer. Wii IS an expensive niche for movie enthusiasts because it doesn't play movies. See? Do you see now?
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I'm still mourning the loss of HD-DVD as it was a truly mass market format (the spec was stable on day one and the players were cheap) which I feel would have stood far more chance against DVD's in the long run. .
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I don't think the real target demographic is different, they all want to sell to as many people as possible. The approach is different though. Nintendo want to sell them easily accessible games, MS & Sony want to sell them a multimedia box that does a lot of things (one of which is games).
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So if you do a bit of research, that can amount to a PS3 + BD game + 3 controllers.
I know which I'd rather have for the money, but then I don't have the cosy family with Ikea furniture and a house painted in pastel shades, which seems to feature in all the Wii adverts.
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In fairness to all the systems:
Wii: limited range of very good games, and rarely played except when guests are over
PS3: used every night for streaming films and music, watching Blu-Rays, playing some games, but there's still a limited range of very good games
Xbox 360: Quite a lot of decent games, but the machine is horrible (noisy, unreliable, hates streaming things, DRM-riddled, constantly needs new batteries in the controllers)
In other words, they're all a bit crap at the moment. If you want really good games then the 360 is currently best, but it'll only take the other two releasing a few decent games for things to balance out. Frankly I'd love to never turn on my NoiseBox ever again, but while it's got the best games I'll have to put up with it.
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Yeah, BDs specs were finalized late but since it hasn't yet achieved mass-market success then it's a moot point because by the time it does (if it does) then these new buyers won't even be aware that it was ever incomplete. Given the split in support for BD and HD DVD, the only way that either could have succeeded was at the expense of the other format dying and that's what happened. Fortunately. Since then the BD market has increased noticeably according to various sites, with it being a format that you'll be able to buy all your new movies on. It still has someway to go before it outsells DVD though... if it ever does, of course.
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Possibly, indeed many will argue that the Wii has returned gaming to fun (I don't agree personally) while the other two continue a pissing contest of power and multimedia features (I do agree!). Of course there is crossover and all want to hit as many people as poss, the new motion controllers, Lips/Singstar, Buzz/Scene. Still it's very clear to me which demographic each is going for.
I used to work in advertising and done a few courses and studies on demgraphics and targeting of products and Ninty is casual/child/family all the way as it's core audience (in truth it always has been), sure games for everyone but that is it's core. Not a bad thing in any way don't get me wrong, but hard the compare to 360/PS3 as different people (in general) are buying the different machines.
(Of course there is also us sad hardcore gamer gits who have 'em all!)
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the thing is, you can spin it that way, but thats not what he said. He could well have meant that, but if he did he didnt go about saying it in a very good way.
I guess if by 'expensive' he meant cheapest and by 'niche' he meant 'biggest selling' then he made perfect sense.
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Ok maybe current target audiences are different but that's not the end game for the PS3 or 360. The higher price points they both had to start with meant they had to target more focused audiences. This will branch out as they can drop the price. Sony & MS want a box in *every* home - that is the goal.
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I didn't explain myself very well but what I meant was that HD-DVD stood more of a chance of mass market penetration than Blu-ray currently does. Blu-ray is currently way too expensive - when will this situation change as I really would like to adopt the format myself but I'm not paying £300 for a PS3 in order to do so?
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I see what you mean and that part of what he said is silly, but IMO what he meant is exactly what MS said, that many will buy the machine and leave it to collect dust after a while. I know my girlfriend and I did and many others have too. So in a way (even though it doesn't apply to EVERY Wii owner) he does have a point.......
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Xbox 360: Quite a lot of decent games, but the machine is horrible (noisy, unreliable, hates streaming things, DRM-riddled, constantly needs new batteries in the controllers)
Eh? I'll give you it's quite noisy (although I'm getting a bit sick of people whining about that TBH) but mine has been very reliable, streams everything I've thrown at it (including BBC programmes via the iPlayer), the one DRM issue has been fixed and my controllers run for ages on my rechargeable batteries.
It's the best games console I've ever owned and I've owned quite a few of them over the years (including the PS3 and the Wii).
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BD prices now are comparable with those of DVD at the same point in its life (2 years old). Dedicated players can now be bought for under £200 and the movies are typically £18 or less each (at least when bought online), about the same as two-disc DVDs were a few years back. Sure, they're still more expensive than DVDs but that's because the picture and audio quality are generally much better so that's what you pay extra for. It's all relative IMO and, in time, prices will come down such that you'll be able to pick up a cheap BD player in Tesco for £50 and the movies for £10 each.
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@moggsy - BD is still too expensive? Well HD DVD is only cheap now because it's DEAD!!! LOL
I bought my HD-DVD player for £100 long before the format was dead. Yeah, the discs were expensive, which is why I rented them from LoveFilm at no extra cost to normal DVD's
Where's this profile 2.0 player for under £200 you talk of?
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Well you wouldn't have to if Microsoft released a BD add-on for the 360 but they've been "stung" by the demise of HD DVD and want everyone to download (inferior quality) movies so that's not going to happen unfortunately. You can buy a standalone player for £200 now - Play.com have the Samsung BD-P1400 for £199.99 - and by Christmas I reckon sub-£150 players will be available. Best just wait until then really.
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Sony want to pump their chests out and say we are still the be all and end all of console gaming...
TAP TAP MR SONY YOUR NOT GET OVER YOURSELVES
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Well Microsoft's Home and Entertainment business is turning a profit and has done for almost a year now. Sony's games division's about $3 billion in the red and rising so far.
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The Samsung BD-P1400 isn't profile 2.0 though is it? I hope you're right about sub £150 players by Xmas but I can't see it myself. Since HD-DVD died the companies involved with Blu-ray seem to have done nothing to encourage it's adoption. Maybe I'm just too impatient...
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I'm not commenting on the success of the approaches - current or future - just pointing out that is the reason they are in this market in the first place. It's very much a long term goal too. In fact MS's entry into the market in the first place is in some small respect related to this approach by Sony. If someone is going to make a box like this a success then we want it to run our software and the best way to do that is to make a box ourselves.
The business models are very different between MS/Sony and Nintendo too. Sony and MS aim to get a lot of value out of each customer with downloadable content (for games and movies) and other areas, whereas Nintendo can be a lot happier with selling the machine some extra controllers and a few games. They don't care how much the people play so much as they have already made a load of cash out of them at point of sale - this is where the expensive bit from Stringer comes in - stupid comment as will obviously be misunderstood by the majority.
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Are you seriously still using a PS2?
Christ are you missing out on some great games.
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Let's look at it this way. You buy a PS3, sans rumble pad so you'll want one of those. Oh yes, you'll need an HDTV or a decent PC monitor so there's another couple hundred quid...
If you're going to factor in the extras, then bloody do it for all systems or you'll make yourself look really, really stupid. PS3 is in no way comparible to Wii on price whichever way you look at it... 360 might be but you have to give up a fair bit for it...
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I think the hardware of the Wii is a great idea, but the software? yeuch...
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Christ are you missing out on some great games."
+ infinity!!!!!!!!!!!
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"It's badly phrased but look at the context. Both MS and Sony are trying to put a super box that does lots of stuff under every TV in the world. They are just using Gaming to get it there. That has and always will be their aim. Nintendo make a great games machine. Their targets are different. It's not actually a criticism of Nintendo."
Weeeell, only time (hopefully this E3) will tell whether or not Nintendo have made a great games machine. A machine with successful sales? Sure, that's undeniable. Unfortunately from what we've seen recently and as far as I can tell Nintendo aren't too concerned with games as such. Of course your definition of game may vary from mine but for me Wii Fit and it's ilk aren't really games (just more junk peripherals clogging up the space under the TV).
I mean we've seen this generations iterations of Mario et al but very few, IMO, ace titles; Nintendo have just produced a lot of games that, for me, look and play almost identically to their cube predecessors. Zelda is the most obvious one, being an actual cube title but Metroid, SSBM and Mario Kart all have a strong sense of deja vu for me (Metroid is still excellent mind you, just familiar and SMG was fantastic).
I'm expecting big things this E3.
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What exactly is your definition of a game?
How is Wii Fit not a game?
I think some could even argue that it's more of a game than, say, Metal Gear Solid 4.
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Sony would *kill* for the sales figures that the Big N are getting...
Sony are this generation's runaway winners of talking total sh*te.
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if that was what he meant then he indeed had a point. He could have worded it better
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Absolutely, but has anyone at Sony not made themselves look like a prat by opening their mouths?
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The sony boss never said "Wii is an expensive niche" he said "Knee is an expensive wish" - he's blown his knee out and needs a replacement but it's too costly for him right now, bless him.
What with the PS3 pissing their department's money away that is. OHHH!
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oh... I see, the exchange rate.... Europe gets buggered again.
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So PS3 is catching by 16k units a month (and that's including the MGS4 bump in May).
Wii sold more than both of them put together.
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"Let's look at it this way. You buy a PS3, sans rumble pad so you'll want one of those."
Nope, sixaxis is just fine ta, I prefer a lighter pad with a longer battery life.
"Oh yes, you'll need an HDTV or a decent PC monitor so there's another couple hundred quid..."
Some of us already owned an HDTV, do you think some people already own the extra Wii pads?
The PS3 works just fine on an SDTV anyway, stop talking rubbish, I was just pointing out that the prices between the two systems are far more comparable than on the face of it. Sorry for using facts, I know they can be irksome.
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Er yes... Expensive Niche is of course interchangeable with Affordable Mainstream, which is actually the reality.
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given that your 1st 'fact' was that you need 4 wiimotes to play the wii 'properly', then i don't have much faith in your definition of the word...
i've been playing on the wii since launch, and i've only got 2 controllers. have i not been playing properly???
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yay, smash bros.!
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"given that your 1st 'fact' was that you need 4 wiimotes to play the wii 'properly', then i don't have much faith in your definition of the word...
i've been playing on the wii since launch, and i've only got 2 controllers. have i not been playing properly??? "
The key selling point of the Wii is that it's a 'party game' system, so you need 4 pads to get the most out of that element.
Most of the adverts tally with this, with the 2.4 children family all enjoying their Wii together in one big middle class haven of gaming bliss.
By having only 2 controllers, you're simply not getting the most out of the system.
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fuck's sake man, do you not see the hole in this argument?? i could just as easily say sony's advertising all revolves around HD and having a massive telly - by not having one you're simply not getting the most out of the system. but that would be a bit stupid, right? lots of their announcements also talk about blu-ray - if you don't buy loads of blu-ray discs then you're simply not getting the most out of the system. i could go on...
if you're gonna add all sorts of extras that you 'need' to play 'properly', at least do it for all systems or don't bother. obviously, i realise you're only doing this to score a point for your ps3 against the wii. so i don't really know why i'm bothering to try + use reason here...
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You can play a PS3 with an SDTV and still be in awe of the graphics.
You can't play a Wii in full 4 player split screen, the main selling point of the system, without the appropriate number of pads.
Anyway, stop concentrating on the specifics of what I've said and think about the point I'm getting across.
The Wii is actually a fairly expensive system when you hold it up against the other consoles.
Yes I own a PS3, no I'm not trying to score points against the Wii.
If I wanted to do that I'd start doing the sums for the 360 vs Wii, which prove beyond all doubt that the Wii is overly expensive, but it's not MS that have been quoted in this article, is it?
Fuck sake, they're only games.
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Simple truth is if you want to play technicalities, do it forall or don't do it at all or we can, justifiably, call you a raging fanboy.
Who says we MUST have four wiimotes? Online play mean anything to you?
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:facepalm: okay man, the wii is the most expensive console. i reckon it's also a niche product, how bout you?
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Anyone who calls themselves a gamer (hardcore or otherwise) yet dismisses the Wii (or any other format) is just a troll.
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And that raises a point that directly contradicts Stringer. The fact that all 3 *still* cost less in the US, even with the weak dollar, shows that they are obviously very much in competition with one another - Mr. Stringer's PR spin notwithstanding.
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Where exactly did I say it was the most expensive console?
You're really not grasping my point at all, I can only assume you're either being deliberately obtuse, or you're missing a chromosome.
My point is that it's a lot more expensive than people realise.
That simply put enough for you? Or is that still points scoring in an imaginary competition where the winner gets a best console in the universe trophy and medal?
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ok... i'll be getting a ps3 for ff xiii and turismo, but if there are good games on any of the 'next generations' yet i haven't seen them, just smoke and mirrors. including mgs4,bioshock,dmc4,uncharted,halo,gears of war blah,blah,blah in my opinion...i'll give you lot oblivion,but other than that... why would i waste a couple hundred quid.
You forgot Call Of Duty 4. Oh and The Orange Box (Portal in particular). And Mario Galaxy. And PGR 3 & 4 and Forza 2. Also GRAW 1 and 2. Mmmm and Crackdown. FEAR and Mass Effect are worth a look too. I'd recommend Zack & Wiki too.
Have I missed anything? I have haven't I?
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It's KenK's birthday today, and all Sony execs are required to celebrate by making things up. You'll hear how the Wii has failed to sell later, and that the 360 has no popular games, and that all PS3 games are 1080p etc etc. Zzz.
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Get off timberwolf's case. The PS2's library still pips what 360+PS3 have to offer, and if his PC isn't too ancient he can play most of what you mentioned on his PC with better spec. Of all the 7th gen titles that are really something I'd only count MGS4, simply cos I've played everything else on PC. What we need is awe-inducing stuff like SotC and God of War 2. In all fairness the PS2's library can sustain healthy gaming for the next 12-24 months, until this gen's stagnation is sorted out, or till the big boys roll out more feasible, power-efficient and non-multimedia-bullshit machines.
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Or would you rather that all new releases just feature tweaked game engines and storylines, and have titles like "FPS Nazi Shooter XVIII"
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""Of course your definition of game may vary from mine but for me Wii Fit and it's ilk aren't really game"
What exactly is your definition of a game?
How is Wii Fit not a game?
I think some could even argue that it's more of a game than, say, Metal Gear Solid 4."
Actually, you're completely right, I misspoke; what I meant to say was, I don't like the prevalence of these kind of mini-game compilations on the Wii. They are, of course, games they're just not my kind of games.
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"Or would you rather that all new releases just feature tweaked game engines and storylines, and have titles like "FPS Nazi Shooter XVIII"
Aw, I read that as "Final Nazi Shooter XVIII" I thought it was a new title from Square Enix.
You made me want a game that doesn't exist.
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to be fair they both said that at E3 when it was first unveiled and everyone thought it would flop so its not a new thing for them to say
however the 360 is still the best GAMES console around.
this is probably the most hilarious sony pr gaffe yet.
not sure about that!
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I know 10-15 Wii owners (in the real world), not one of them has more than 2 controllers. Also, you eluded to the 360 in your bizarre battle...checked out the price of a wireless network adaptor lately?
Average spend on a Wii excluding a game of the people I know is around £230...and by that point they already have 2 games (Wii Sports and Wii Play) and 2 full controller set-ups. Now I come to think about it, did you factor in Wii Sports to your calculations? YOU may not consider it a game, but it means a lot of people have no need to buy an additional game for a while and I would hazard a guess that many people get an awful lot of hours play out of it.
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Wii Play (with additional controller) £30
Additional nunchuck £15
Component Cable £20
...
Sony chiefs comments: Priceless