Why Natal Won't Launch with 'Xbox Plus'

So, what of the intriguing notion that Microsoft is set to release a version 1.5 of the Xbox 360 hardware with the launch of the Project Natal 3D camera in late 2010? When an organisation like 1UP starts talking this up, spider-senses across the globe start tingling. Well, checking in with my sources over the weekend – people very likely to know what’s going on at the higher echelons of Microsoft's gaming division, the story appears to be a lot of hot air. Or perhaps, more likely, the end result of Chinese whispers.

While my main source didn't go into any details on the ins and outs of the Natal launch aside from debunking this story, the more you think about the Xbox Plus/Natal concept, the less believable it becomes. The fact is that an enhanced Xbox 360 is rather unlikely simply because the tech requires none of the console's processing might to sift through the data acquired by the 3D camera. While Microsoft claims credit for the entire Natal design, the key component – the "brain" of the camera – actually appears to have originated from Israeli start-up company, PrimeSense, with Microsoft itself responsible for the optics and the software. It's all part of a strategy Microsoft has internally that will see Minority Report-style gesture control become the next generation interface between man and machine, the ultimate successor to the touchscreen, deployed across a range of devices – and of course fully supported by the Windows OS.

Regardless, the point is that all of the really clever stuff that Natal does is carried out onboard, with the data then streamed across to the 360 via USB. If, as the 1UP report suggests, the 360 update is only offering a minimal amount of extra power, then the question surely must be, what's the point of that? Why go to all the lengths of engineering brand new silicon, risking incompatibilities with the current model, just for that extra amount of juice? Why bother developers with a new architecture for such minimal gains? And in a market where driving down the price of your console is key, why introduce that extra expense?

If the processing and fabrication arguments aren't enough, let's consider the basic marketing angle. Microsoft would be in danger of fragmenting its audience on the launch of its most innovative product in years. The firm has already pledged in the most basic terms that Natal works with every 360 on the market today; the mass wave of negative PR that would follow from the news that Natal works better if you buy a new console would completely over-shadow the launch.

What I can see happening is that Natal will form the basis of a mid-life relaunch for the Xbox 360, perhaps in a new skin. By the 2010 timeframe, the 360 will be a low-power device (relatively speaking, even compared to today’s Jasper unit) running with a combined CPU and graphics core on a single die. This in turn means a more petite motherboard, and a more modest cooling assembly, meaning a smaller unit. The machine will potentially be small enough, cute enough, and hopefully quiet enough to appeal to a new demographic while retaining the same capabilities as the current console. Certainly, the cost-savings from switching to the newer, smaller, cheaper Xbox will help offset the cost of a bundled Natal. But any actual changes to the hardware and its capabilities will be minimal – along the lines of the inclusion of the flash RAM that was introduced with the Jasper revision of the 360.

So in that sense, the story has the ring of truth to it, but any true new iteration of Xbox 360 is going to require a premium level price-point. To stand any chance of being a hit with the mainstream, the cost is key, as Wii demonstrated. In the case of Natal, Microsoft will be doing everything in its power to make the technology, whether it's bundled with a 360 console or not, as cheap as possible.

Comments (5) Latest comment 3 years ago

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  • ChadSexington #1 3 years ago

    I don't expect EyeToy 2, sorry Natal, will sell the Xbox 360 to the same market as the Wii - they won't see any reason to buy a different console.
  • countstex #2 3 years ago

    This confirms more what I was expecting. I wasn't thinking they would do a 'new' 360, just a streamlined, low power, quiter cooled system. Potentially with a larger hard drive ready for the 360 Games download service?
  • Les #3 3 years ago

    "To stand any chance of being a hit with the mainstream, the cost is key, as Wii demonstrated."

    Except of course that it didn't...
  • Kaminari #4 3 years ago

    That was predictable. Releasing a slightly overclocked 360 would have been a marketing suicide for Microsoft, especially now that the system is selling great in North America and reasonable well in Western Europe. Nintendo can ride on its own hype and force consumers to buy a new machine whether the previous model was a blast or a flop. But that might not work forever and the competitors would be crazy to think otherwise.
  • Olemak #5 3 years ago

    This whole Natal thing reminds med the last part of the movie BIG, featuring Tom Hanks back in the day. You know, where he is a 12 year old kid who by means magical becomes a grown man overnight, and takes over the deveopment division of a huge toymaking company.

    Initially, he makes all these cool toys that only a 12 year old boy with access to unlimited funds could dream up. But as he's loosing touch with his inner child, his inventions become more and more about tech, and less and less about fun. His last invention is a computer-screen-thingie a lot like Kindle, that is essentially an electronic comic book. This thing will cost at least a thousand bucks to buy, will pretty much do the same thing a 5 cent comic book does.

    It is expensiv, and really not a lot of fun to play with.

    That is what Microsoft is building here. They're loosing touch with their inner gamers, well, if they ever had any inner gamers to begin with.

    I'll take a silent and reliable xbox tho, if that is also a part of the natal package.