EA has unveiled Adidas Live Season for FIFA 09, an online service that alters player attributes each week based on their real-life performances. [Apart from Fernando Torres, obviously, who is perfect in every way. - Ed]
Scouts around the world will funnel data from the Premiership, La Liga (a newly-acquired licence), Ligue 1, Bundesliga, Serie A and the Mexican Premier Division into PC, Xbox 360 and PS3 versions of the game each week.
Live Season will be a paid-for service, but a free trial restricted to one of the leagues will be offered and run from activation through to the end of the season. Otherwise, subscription costs are unknown.
There will be a demo of FIFA 09 available on PS3 and Xbox 360 on 11th September. The full multiplatform release is due on 3rd October.
Or head over to Eurogamer TV for a brand new FIFA 09 trailer.