WAR players returning to WOW
More than half, says Blizzard's Sams.
While a number of World of Warcraft users dropped the game to play Warhammer Online, more than half of those gamers have already returned to Blizzard's market-leader, reports GamesIndustry.biz.
That's according to COO Paul Sams, who said the pattern of players leaving and then returning to Warcraft follows that of any major MMO release.
"We've certainly had some of that happen, which is the same thing we experienced with Age of Conan, and each time an MMO has come out we've seen some amount of reduction of use," he said in an exclusive interview published today.
"The good news is that we've seen a significant number of people, well over half, that cited Warhammer as their reason for leaving - they've already returned."
Sams said he was surprised that Warhammer Online: Age of Reckoning had a rocky start in Europe, but server troubles and registration hiccups are part and parcel of the MMO business.
"It surprises me because Mythic is a very good company and it doesn't surprise me at the same time because it's really hard, what they're trying to do and what we've done," commented Sams.
"We respect those guys over there a lot and certainly wish them well to succeed but having registration troubles, having server troubles, these are things that come with the territory when you're talking about managing a game as big as World of Warcraft or Warhammer or anything like that. So, it's not a surprise because it is really difficult."
It's not just respect for the team that Sams has; he was keen to point out that if any other game can come close to the success of Warcraft, it's Warhammer Online, a game that has already notched up 750,000 registered users.
"I think Warhammer is best positioned to succeed out of the various products that have come out thus far since World of Warcraft has come out," he offered.
"It seems to be a good game, certainly a great company, Mythic and Mark [Jacobs] over there and his team, they're very, very talented.
"But I think without EA they would have struggled as well, because EA fortunately for them has a lot of money and so they were able to put forward a lot of marketing dollars and were able to support the huge infrastructure that they require for these kinds of games," added Sams.
The full interview with Paul Sams, where he discusses the challenge of MMO start-ups, Blizzard products on consoles and more, can be read on GamesIndustry.biz.
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Comments (44) Latest comment 4 years ago
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I went back to WOW!
WAR is SHIT
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Thats what I like in war, if they tell you get x of y, every y will drop an x
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First we get the 'opinion' from Blizzard fans AT Blizcon 'WAR is doomed' when it's a given answer, then we get mostly patch hype, now 'WAR is doomed as 'half' move back to WoW' from a Blizzard PR guy, who will of course ignore the fact that there is a possibility players may be dual-subbing due to them liking WAR but still inrested in WotLK, added to the fact 'if' WAR has had a falloff of half it's numbers then why has it reportedly GROWN in numbers?
Plus he's assuming returning players are comming from only WAR after leaving on release when it may be the case they've come back from other MMOs or just returning from being bg nothing due to the new bored doing nothing due to the new content - it's not like everyone in the world will ONLY play WoW or the very latest MMO only ignoring all the other MMOs/games in general out there is it...
This is basically just the MMO equivilent of PS3/360 putdowns/hype again - and it's not lke Blizzard not to put down any MMO out there but their own - TBH anyone who doesn't take any of whats been said with a pitch of salt, really is a slave the media.
Bottom line is both games are seriusly fun in ther own way, all this is just PR rubbish to keep your sub excluivly to them not anyone else
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Aww did you miss someone holding your hand all the way though did you.
Its a real shame that WaR will end up being dumbed down to fuck because of WoW , i really cant stand WoW now played since the start of euro release and left to play WaR just fed up of all the changes to make the game alot easier plus the endless my armor is better that yours really pisses me off.
Im glad that the WoW kiddies are going back to WoW because they are the main moaners " its too hard , theres no PvE and all you can do is PvP"
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as for this wank sams, why is it when another mmo dev says something psitive about their mmo, they're shot down, but if WoW tells you their game cures cancer, the fanboys are shooting manglue on the screen before the first paragraph is over?
by the way, this guys has some fucking gall talking about rocky starts.
WAR's RETAIL start was as close to perfect as an MMO could be, as opposed to the utter pile of shit that blizzards launch was, despite the fact they waited three months before hitting europe
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And Nov 13 isn't the big day to determine the MMO market after WotLK, I say wait till Janurary/ Feburary. Because most of the new exciting features of WotLK (hairdressers, inscribing, achievements) came in the patch, with only Death Knights+that castle siege thing being fresh in the whole expansion, the rest is just more levels/ skills.
This now isn't a case of "Wait till people get bored of WAR", but "wait till people get bored of WotLK".
edit: yeah anomagus, WAR was very stable at release, couldn't even play WoW's as the bugged downloader was "working as intended". Plus WAR has had 3 big updates in 3 weeks, hope Mythic can keep it up.
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Admittedly WoW has alot more content, but the thing I like about WAR content is that it's very consistent and follows the central storyline so well that you find yourself going back to starter areas to find out why a dwarf is asking you to find a map to a lost mine. Also the game has a very nice aesthetic that the devs are clearly trying to stick to, rather than a mix of different parts. Which I think makes the game look and feel far superior to WoW. And that's my opinion.
Oh and I'm Kitar (SW) on Burlok if anyone wants to look me up, I'm definitely still playing this game after my free trial is up.
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I'll be heading back to LOTRO and eagerly looking forward to Mines of Moria instead.
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Unfortunately somewhere along the line it transformed into something that was 'cool' to be playing, to be a part of something, even though many players want a better game so badly (as shown by how many leave when a new mmorpg comes along) they are too comfortable with WoW that they cannot dedicate to something new. I love Warhammer Online and I think it is a better game than World of Warcraft, but it is just that. A game. WoW is a culture.
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Sticking with WAR though...
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If they're going to continue "being inspired by" other games, they need to look at stuff that's going to broaden the game. LOTRO's Deeds system is basically now appearing as Achievements in WoW. But do they offer anything beyond just a badge? (I know, as I haven't read much about them.) That, to me, isn't interesting enough to bring me back (especially as LOTRO has that AND more). Now had they looked at LOTRO/SWG/Ultima Online and thought "You know, we should let players have their own homes/towns/cities" THEN I'd get excited.
But instead, Lich King is just extending the grind cycle and offering ME nothing I want.
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it simply cant be the time sink it used to be
each new expansion does the same thing, 10 new levels, more time sinks etc
war will be the same in three years, but right now, war is still fresh, it has bugs, but as of last night on my server, a pretty fucking major bug has been fixed, which has re-ignited my passion for rvr
to be fair to everyone though, MMO's need an serious over haul, developers need to start thinking bigger
persistent worlds at the moment are static, and until players can REALLY impact on their worlds, mmo's iwll always be locked in a constant cycle of expansion and boredom
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it simply cant be the time sink it used to be
each new expansion does the same thing, 10 new levels, more time sinks etc
to be fair to everyone though, MMO's need an serious over haul, developers need to start thinking bigger
persistent worlds at the moment are static, and until players can REALLY impact on their worlds, mmo's iwll always be locked in a constant cycle of expansion and boredom
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A very good post.
The problem I have is that the stuff a lot of MMO players look for in a game - customisation, housing, fringe benefits, vanity items, stuff outside of levelling, is being eroded as games become more "focused." From what I've seen, it's like WoW took the best bits of existing games and boiled 'em down to make it more instant, but at the same time, it lost something. The WAR seems - to me - to be the "best bits of WoW" so again, it's a boil-down and WAR has even LESS content in it that interests me that WoW has.
It's an unfortunate thing that we can't get a good balance between the two. LOTRO does a good job with its housing but it's in an instance. I'd love to see something like SWG's open-play combined with WoW's Lore/Questing. SWG was a great sandbox but with nothing to do. WoW is a great, but very linear game that funnels players toward an endgame that's not very satisfying unless you want to do the same stuff over and over.
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"I went on wow yesterday to check out the new patch. Got 3 shotted by a ret pally and then went back on WAR
I went on to check the new patch too, world server crashed while I was on my way to Dalaran and it stayed down. So I busted out my Witch Hunter. Wildhammer was still down as I headed to bed. Ahh, the good old days.
Obviously, I have subscriptions to WAR and WoW but which one I keep long term depends on what they do with them (although I might very well keep both, they're both different enough).
I'm very curious to see what Mythic are planning on adding to WAR post-release. How will they keep people interested in RvR? After you've played the end level scenarios a few dozen times will it still draw people back? How will they reward us for RvR (more armour sets and titles or something else)? Where will they expand it? They've been quiet on that front so far.
Similarly what are they going to do with WoW? I'll get to 80 shortly and then what? I let my subscription lapse for 3 months or so before BC launched, for almost a year during the BC, based on that I'd estimate a much shorter subscription time during WOTLK as I get to 80, run a few instances, get bored with it all and unsubscribe again. Unless the barbershop is truly awesome.
@iokthemonkey
"LOTRO's Deeds system is basically now appearing as Achievements in WoW. But do they offer anything beyond just a badge? (I know, as I haven't read much about them.)"
They offer titles and stuff for the Achievements (from what little I saw before the server crapped out). However, I was mildly annoyed to note that I wasn't credited with killing Ragnaros or Onyxia for the Achievements seeing as I killed the buggers dozens of times. But that's understandable, they just weren't tracking that information before now and they did credit me with kills in UBRS which they were able to figure out from the fact that my char is ony attuned or has the onyxia scale cloak or something.
I also estimate that by 3.1 WoW will have open groups of some form. That alone makes such a difference in accessibility. If the group quests in WoW were transformed into public quests (somehow) it would also make a huge difference.
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Well, it's nice to see at least they're ripping-off the entire thing and not just doing a half-arsed job...
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WAR is smaller, less immersive than WoW, but it does so many things right - the quests, dropchances, really TEAM focused RvR - it's still fun to play, and is a better game than WoW in my opinion. I could consider coming back to WoW if what others said would come to happen - more player controlled world situation, customisation, PvP balance and group focus. WotLK offers more of the same, which got old for me a long time ago.
That is, if you happen to be on a balanced server. Alarielle, where I play at the moment is a joke. Destruction is so overpopulated Order doesn't bother RvRing in open world anymore - holding keeps is impossible. It's fun to dominate in scenarios but they get old quickly, and the meat for me is in open world RvR. I really hope population will balance itself out, because the way it is now, it saps all the fun from RvR.
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And that's the problem all "focused" games like this have. As I say, SWG had no content to speak of, yet it was incredibly immersive and gave you HUGE amounts of freedom. It was great to log-in and go exploring, as the planets were constantly changing, with people building new cities/homes and stuff. Had they not gone down the wrong route of allowing everybody to be OMG TEH JEDIEZ and turned it into a shitty, twitchy-combat game, I'd still be playing to this day, as it was one of the most immersive games I've ever played.
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The achement system yes as to the 'to do' list but once thats done it's got nothing more to add to it, the new open pvp area may add a few more hours into the gameplay but once the gear is got - is it required again? All WotLK really does is inject a small bit of game time payment back into WoW - unless it's a player who has never left since starting all the 'returning' players will leave again once the content is done.
Bottom line is WoW has mastered bringing players back but fails down right on keeping them
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I'm guessing most players keep their subs going though during those "down" times. I know I hadn't logged in for six months yet I'd forgotten to cancel during that period. So Blizzard are probably quite happy to keep these "peaks" in place, as they're getting revenue anyway and those who haven't hit the upper limits yet will still be playing.
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"Well, it's nice to see at least they're ripping-off the entire thing and not just doing a half-arsed job...
LOL, that is exactly what I thought when I saw it.
@qoobah
"It's true that WAR has less content than WoW, it's more focused, aimed at a well defined populace (PvPers). It has promise in it's endgame (the realmwide tug-of-war) but I can't really see how can Mythic expand on that and make endgame more varied. Surely after a year or two, when you've done the same city siege to death, you'll get bored."
That how I see it too, I play WAR like I would TF2 or CS I drop on, join a scenario queue and do some quests, then the scenario pulls me in, I play it and drop back to the real world, normally rejoining the queues. Quest some more, do some PQs and mayber another scenario, all very fun but when I reach end-game in WAR I don't know what will keep me playing. After taking the inevitable city or recapturing Altdorf a few times I'm not sure it won't get dull.
Then again some CS players must have played Dust2 a billion times and they keep playing, maybe the variation in your tactics and the enemy responses will be enough to keep it interesting.
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WAR hit 'matuirty' in week one hee hee.
Anyone complaining about lack of content in WoW after 3 years of solid playing needs to go get some sun. People saying WotLK won't last longer than 'a few months'.. sheesh how much content are you expecting. What other games can hold your attention for THREE WHOLE MONTHS after release.
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WAR is so much more fun, and though i was shocked when they said they were taking out the other cities, that is alot of content they can add back in.
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Oh no I must be stupid.
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From MY experience of WoW, the age of the players has dropped. I think that's what people are talking about. That's certainly my overall feeling with WoW now, especially when you go into Stormwind and find loads of people jumping around called "IKILLYOU-DK" and "MASTAHUNTA-XXX."
GENERALLY, MMOs tended to attract older players, as they weren't, you know, for kids on the whole (Brucie Bonus points for whoever spots my bastardised reference there) but WoW has introduced a new audience to the genre, shifted the focus to more "instant" play and generally made MMOs more mainstream. As a result, it's attracted a wider audience, INCLUDING a lot of younger players who now seem in the majority from my experience. I think this is why WoW may have some "perceived immaturity" problems.
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Let's not forget that it was impossible to register WoW on the day of release, either. Unless you used Firefox, which was just downright bizarre. Although on the plus side, it did introduce me to a not-shitty browser, so that's always a plus...
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The thing is
a) People playing game X for long time see it's faults and when game Y comes along they believe it will be better. They believe it so much, when game Y comes along they see what they want to see.
b) People get more an more drawn in to "the game I play is better than the game the others play" and the more they argue it the more dug in they get to that position. This confounds point A.
I've played both WoW and WAR, and from an objective point of view, the overall quality of WoW is superior. People who list WoW's faults as "The mobs don't drop quest items 100%" obviously cant find much else to complain about which is a credit to WoW.
However, WAR has introduced more interesting and varied pvp objectives and mechanics, which is specifically what many, many people are looking for. This alone makes the game more enjoyable for players looking for that type of experience.
What I find quite disappointing is people who throw their personal feelings around rather than citing specifics.
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Can you suggest anything that would be really new and keep you interested for 10 more levels? What kind of things are you looking for?
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Put simply, width (ooer missus.)
WoW is too focused purely on your character and your gear. I'd like to see more social/quasi-"role playing" stuff like the ability to build your own homes (and guild cities), better customisation options for characters (so everybody isn't wandering around in the same armour), better crafting options so you could personalise and name items (obviously you'd need to avoid being able to use pre-existing names), more social aspects like large taverns where players could interact and receive bonuses of some kind (SWG used to have Cantinas that healed wounds - so I'd think something like players being able to play instruments to heal Res sickness, for example) and just something that moved the focus away from the constant grind of levelling.
LOTRO does a lot of things like this very well and as I say, SWG used to do it brilliantly.
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WoW and WAR are more action based than RP. Thinking about it, WAR is more focused on the Order/Destruction balance of power, WoW looks more toward your own personal character and abilities.
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It may well be a smaller audience, but it's also the more hardcore/dedicated audience, in my experience. And I think unless WoW starts to do something for those players, they're going to see a drop off in their subs. Sure, there's an audience section in WoW that plays it more like Counter-Strike with Elves, but I don't know how long that audience will stick with WoW and if Blizzard are making the right decision catering to them. It's what killed Star Wars Galaxies and I'd hate to see that happen to WoW, too.
The other thing is, when I still played WoW, player housing and character/gear customisation were two requested features that topped the "Wanted" lists regularly. But LOTRO is introducing a new equipment customisation system, AoC already has one and CoH has an "Enhancements" system in place. I don't think it'll be long before WoW includes a similar feature. And housing WAS planned (there's an unused instance entrance in Stormwind) but they didn't go with it. Which I think is a shame.
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That's the impression I got from WAR. And I feel the same way about WoW, to be honest: the world just feels like a game level and the mobs just AIs (I know, I know) just there for the sole purpose of being killed by me. I know that's ALL games, really but in WoW I never get that sense of a proper world...
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APB will lure me away I suspect.
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