The president of the Ultimate Fighting Championship has declared the organisation is "at war" with Electronic Arts - but says they started it.
"EA Sports told us, 'You're not a real sport. We wouldn't touch this thing. We want nothing to do with this,'" said Dana White, as reported by MMA Junkie.
"I'm not tap-dancing around this thing or whatever. I'm telling you straight-up, I'm at war with them right now. That's how I look at it."
The UFC produced a game with THQ instead, and it all turned out fine. UFC Undisputed 2009 scored a healthy 8/10 on Eurogamer and according to White, 2 million units of the game have been shipped since the game was released in May.
In June EA Sports announced it would be developing an MMA title, which appears to have ****** White off no ******* end.
"We put our asses on the line, THQ and the UFC, to make a videogame deal in the worst economy in the world," White said. "We go out there and do this thing, and it's successful, and now ******* EA Sports wants to do a video game. Really? That's not what you told us a year and a half ago.
"You told us you'd never be in business with us. They wouldn't even take a meeting because mixed martial arts disgusted them. This wasn't a real sport. Boy, they got over that real quick, didn't they?"
White has banned UFC fighters from appearing EA's game, though an exception has been made for Randy Couture following some legal wrangling. It's all for the best, according to White.
"You know what the difference is? I'm in the mixed martial arts business. EA isn't," he said.
"EA doesn't give a **** about mixed martial arts. They made that very clear."