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Ubi talks up Splinter Cell in-game ads News
PC Xbox 360 News by Tom Bramwell
Ubisoft plans to offer advertisers a variety of opportunities to promote their wares within Splinter Cell: Conviction, according to a presentation at a Microsoft event in New York yesterday.
Joystiq reports that Ubisoft will identify popular routes through each level and then use that information to sell high and low profile space to advertisers.
Ubisoft's Jeffrey Dickstein reportedly told an audience at the Microsoft Advertising "Gaming Upfront" event that it would even be possible to advertise during the bits where Sam Fisher - on the tail of his daughter's killers - beats information out of people by smashing their heads in.
We've contacted Ubisoft to ask for more information.
In the meantime, if you want to experience adverts draped around Splinter Cell: Conviction, why not check out our most recent hands-on preview? There are ads galore through there.
Conviction is due out for PC and Xbox 360 on 26th February.
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Latest Screenshots
3 February, 2010 [0]
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Comments: 1-22 of 22 in total
Poster
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Vertical Stand
13/11/09 @ 08:47
+19
Tell me where my daughter is before I shove this delicious can of --PEPSI MAX-- right up your arse!
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Vertical Stand
13/11/09 @ 08:57
+5
comment#2 - Are you a Russian mafia spambot? Tell me where my daughter is unless you want me to demonstrate how this tin of scrumptious --HEINZ BAKED BEANS IS JUST ONE OF 93 VARIETIES-- of pain I can inflict upon your tender buttocks!
Edit: I know it says killers rather than kidnappers but why, I mean in a generic revenge plot the hero needs something to save in order to redeem himself, torturing and going on a killing spree is hardly compelling narrative but then this whole game smacks of desperation on the part of Ubi Soft trying to make a old series new and edgy.
Edited 3 times,
most recently on 13/11/09 @ 09:12
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the_dudefather
13/11/09 @ 09:09
+12
ok, here is what we do, when you get the game, move sam to a dark corner and look at a wall for about 4 hours, if everyone does this then all the ads will be plastered at that spot were no-one will see them
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el_pollo_diablo
13/11/09 @ 09:35
0
Depends what they're advertising. If it's breasts I doubt many players would complain.
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kangarootoo
13/11/09 @ 09:43
+4
I'll wheel out my usual comment on this subject.
If the ads suit the environment and are presented in a real-world fashion, they might improve the experience. If they are high res textures pasted on the side of pyramins and log huts, they will be rubbish. And this "heat map to flog ad space" business is not new tech by any stretch. |
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0
If I see ads for real products in urban environments in SC:C, it won't break the immersion because I expect to see it there.
If I see them plastered inside factories and out in the terrorist ice bases or what have you, Ubisoft has failed. Sadly, it looks like this is the way it will work, with them talking about placing it in popular routes. |
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WinterSnowblind
13/11/09 @ 12:34
+1
If it's done well, I don't mind. I quite like seeing billboard ads, etc, in games where it's appropriate.
But here I just keep seeing images of Sam holding up a bottle of Pepsi in the middle of a torture scene and delivering same cheesy line about the taste. |
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Collymilad
13/11/09 @ 12:52
+1
My rule on ads is: If it could be there in real life (e.g. ads at the side of the track on racers, billboards or open world, on bus stops etc) and it fits in with the time the game is set, then it's fine.
Otherwise, FO. Stuff like the Pepsi machines all over bionic commando sucked balls, as it was obvious they had put in far more than there would have been otherwise and they were also obviously placed. They were meant to be in rubble but they had conveniently fell at exactly the right angle to be in your face, every time. *shakes head*
Edited 1 times,
most recently on 13/11/09 @ 12:54
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+3
After a torture scene, Sam hands the victim a box of HANSAPLAST(r).
In the next installment Sam will be able to make marketing calls to his enemies like " are you happy with your long distance service provider/insurance/wife/car?". This will piss them off and confuse them as well as mark them for the mark and execute. He also finally discovers anti-depressants a gives up the search for his daughter because he realizes prozac is much better. |
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Bravestinsane
13/11/09 @ 16:42
+1
My want for this game significantly from getting it no matter what the cost too, i don't know if i want it anymore.
These adverts better not be in my face the whole damn game if it is no purchase for me. On top of that if they are funding it through adverts the damn game better be cheaper than normal retail price. |
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+1
You know what, I was highly excited by the prospect of another Splinter Cell game...Last year I was anyway.
I was hoping it would be an improvement over the god-awful Splinter Cell: Double Agent. I personally don't like in game advertisments but if it's in multiplayer I just won't play the multiplayer...If it's in the singleplayer I just won't buy the game...I won't be missing much I don't think. |
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YourMessageHere
11/12/09 @ 17:13
0
Where it comes to the 'billboards used as scenery, cans of drink used as level props' sort of in-game advert, I don't mind it in principle, but in practice it's done so poorly and inappropriately in almost every case, usually completely screwing with the concept of immersion, that I have no faith in them ever doing it well. For example, if I'm playing a level set in Japan, the ads need to be in Japanese, and the drink cans need to be drinks likely to be sold in Japan. Rather than, for example, the Intel ads in BF2142 that tried to sell processors for gaming and thus totally failed to be appropriate to the setting, or indeed the super incongruous ads for the Royal Navy all over Vegas in R6V2. How about giant billboards that say 'HELLO PLAYER_1 BUY MORE COKE WHEN YOU STOP PLAYING THIS GAME'?
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Comments: 1-22 of 22 in total
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