Eurogamer.net has announced, or rather is announcing right now as you read this, the appointment of Tom Bramwell as editor.
Bramwell joined Eurogamer eight years ago and has since worked his way through thousands of features, countless news articles and seven laptops. His genius was formally recognised last year when he won Best Online Writer at the Games Media Awards, which we like mentioning because we know it makes him cringe.
Former editor Kristan Reed will move into a sort of Queen Mother role as editorial director of the site. Britain's fourth best womens in games, Ellie Gibson, will become deputy editor / Princess Diana.
"I am delighted to be taking over the website I have spent the best part of a decade helping to establish, write and operate," said the new king.
"Kristan's unflinching passion for games and conveying what makes them special leaves me with a great deal to build on, and serving the people who play them will be at the absolute heart of the steps I take to maintain and better the incredible, sustained growth achieved under his leadership.
"I can't wait to get started," he added, having spent the entirety of this morning polishing his crown and laughing.
As part of his new role, Kristan will continue to write regular features for Eurogamer. He commented, "Tom's promotion is a logical evolution for the site, and one that marks the start of a new era for Eurogamer. His ideas to take the site forward give everyone a lot to look forward to.
"As for me, my new role allows me an opportunity to develop relationships and work closer with the people that actually make the games that we all get so heated about. That said, I'm not hanging up my keyboard, and will continue to contribute regular reviews and editorial as usual."
Gibson added, "There are three of us in this marriage, which is good. Please respect my family's right to live a normal life."
News of Bramwell's promotion comes just days after Eurogamer.net was given a design facelift. The site now has easily navigable pages detailing which games are out now and coming soon, helping to make it an essential buyer's guide for You the Consumer.
In other self-indulgent news, Eurogamer has completed its move into a shiny new office in Brighton. From the station go down towards the clock tower then left, if you pass Thresher's you've gone too far.