The big announcement Capcom has been counting down to was none other than the unveiling of Street Fighter IV.
It came in the form of a single cinematic trailer, though, so no specific platforms, gameplay details or dates are known at the moment.
In the video - now showing on Eurogamer TV - we meet the familiar and grizzled expressions of Ryu and Ken, who are still trying to use the same array of moves to beat each other up - only one is like Ben Stiller and the other Owen Wilson.
The action is shot in a stylised watercolour-inspired montage, and shows the red and white-clad karate heroes pulling out dragon punches, fireballs and annoying kicks that block you in a corner and stop you from getting back up. Don't get me started on M. Bison, he made me smash my SNES pad.
It could all just be a rather artistic introduction to the fourth instalment in a 2D fighting series, of course, or it might be an indication that the action is about to go 3D. No one knows, yet. But we will be here to tell you when we do.
Until then, head over to Eurogamer TV to see the very first trailer for Street Fighter IV.