Square Enix starts grown-up games label

By Kyle Orland Published 28 April, 2010

Extreme Edges to publish violent titles.

Square Enix has announced a new sub-label for its Japanese localisations of violent, Western-developed games.

Dubbed Extreme Edges, the new label will be applied to Square Enix games that receive Japan's CERO D or Z content ratings (roughly comparable to PEGI 16+ and 18+ ratings, respectively).

This is expected to include upcoming Japanese releases from Square Enix subsidiary Eidos, but also many Activision games, which Square Enix publishes in Japan.

The label will launch on 6th May with the Japanese release of a new map pack for the PS3 version of Modern Warfare 2.

No word yet on whether the new branding will also show up on the Western releases of these games.

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Comments (17) Latest comment 2 years ago

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  • vyseofhr #1 2 years ago

    SOMEONE CALL TIM LANGDELL!

  • andywilkie35 #2 2 years ago

    An ultraviolent JRPG is probably in the works. Will this be the first Square Enix game not to feature an androgynous cast? Will it fuck!

  • doomboom #3 2 years ago

    Someone's about to get sued...

  • Dave_McCoy #4 2 years ago

    Why does 'ultra-violent' mean grown up? Why not put a decent story in that deals with more adult issues? Blood does not equal adult in my mind.

  • Zomoniac #5 2 years ago

    Hmmmm... Extreme Edges doesn't sound like a grown-up games label, it sounds like a label making games for young teens who think that every other word being "fuck" is what defines "mature content".

  • TeaFiend #6 2 years ago

    Ultra-violent means some blood? Maybe someone might swear?

  • Skurmedel #7 2 years ago

    Put Michael Parkinson with a machine gun in a game where he's going mad and thinks he is haunted by old guests from his show. I tell you that is some mature stuff, a grim life drama filled with violence and emotional complexity. It can also speak about subjects such as aging, death and what to do when you retire.
    Edited by 1 at 28/04/10 @ 09:41

  • kinky_mong #8 2 years ago

    Everyone knows "grown-up" means actually seeing it going in, not blood and swearing!

  • Zomeguy #9 2 years ago

    The grown-up thing is just an eurogamer interpretation, not part of an official press release.

    In RL grown-ups play games like the Sims, FarmVille and Bejewled.

    /SARCASM

  • JDFreeman #10 2 years ago

    Lets hope this studio will be for Square Enix what Vertigo is for DC!

  • mkreku #11 2 years ago

    But I'm a lover, not a fighter..

  • FortysixterUK #12 2 years ago

    Well lets hope they finally up the ante on Final Fantasy...FF13 was good, but to date on Xbox, Star Ocean, Tales of Vesperia, Divinity 2, Lost Odyssey,Infinite Undiscovery, Dark Messiah & Borderlands ( to name but a few, I could keep going) were better RPG gaming experiences that FF13 ever was. All of the listed RPGs I could play again, I won't be playing FF13 again.

    You don't need to put swearing or sex into a game ( or film ) for that matter to make it for " grown up" audience.
    Violence & Humour ( dark or otherwise) on the other hand, is a must. :)

  • Bigglesworth #13 2 years ago

    @Zomoniac: mmmm... Extreme Edges doesn't sound like a grown-up games label

    "...for its Japanese localisations of violent, Western-developed games". It doesn't have to sound good to us.

  • darkmorgado #14 2 years ago

    @vyseofhr

    SOMEONE CALL TIM LANGDELL!

    Damn, you beat me to it!

  • PoundHound #15 2 years ago

    @ Dave McCoy #4 -

    Agreed. I feel the same about swearing. There was an interview with some guy from S-E on the 360 dashboard about Nier. The interviewer said that there was a lot of swearing in it and the S-E guy said that this is because they were aiming at a more mature audience. In fact, it seems to be much more juvenile, IMO.
    Edited by 1 at 28/04/10 @ 12:09

  • geeza2020 #16 2 years ago

    Wow, Square Enix surprise me again, by getting worse and worse. Shame. I used to like those old rpg thingies they used to make.

  • smelly #17 2 years ago

    I always find it funny that "grown up" games seem to be mainly enjoyed by teenagers who INSIST that every game they play HAS to be grown up (and grey and brown).

    Whereas "kiddy" games (such as a lot of nintendo's output) seem to be mainly enjoyed by the over 30s - who like games with (you know) gameplay and colour!