Spot Forza 3 Ferrari in London on Friday

By Robert Purchese Published 22 October, 2009

Take a picture, win a prize.

To celebrate the launch of Forza 3 this Friday, Microsoft plans to tear around the streets of London in a bright red Ferrari.

Spot it, take a picture and upload it to Facebook or Twitter (tag #forzasupercar) to win some goodies. Prizes range from copies of the game right up to Xbox 360 Elite consoles.

The press release doesn't mention exactly what model the Ferrari is, but it doesn't look like a 458, which is a little disappointing. Incidentally, the red stallion will be branded with Forza III stickers and Microsoft logos, so you shouldn't be able to miss it.

Race over to our Forza Motorsport 3 review for a full, under-the-hood analysis.

Picture of Robert.

About Robert Purchese

Bertie is Eurogamer's Senior Staff Writer. When he's not hunting down news stories he's often found playing with his kids or gabbling about fantasy games and strange online worlds.

Read more articles from Robert by visiting the Robert Purchese archive page.

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Comments (27) Latest comment 2 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • Zomoniac #1 2 years ago

    Sounds like a fun little PR stunt, a bit different. Although I'm surprised they're not using an R8 or Murcialago they've been using it to promote it so heavily.

    /waits for someone to come and correct with "it's a Gallardo". I can't tell the difference.

  • Unclebenny #2 2 years ago

    I'm actually in London on fridayfor an interview. I'll keep my eyes peeled.
    Edited by 1 at 22/10/09 @ 15:26

  • Byzanite #3 2 years ago

    Lets hope the driver doesnt crash or roll the car over or something.. :p

    Edit: I guess irony is lost on some ppl :(
    Edited by 1 at 22/10/09 @ 15:59

  • Fab4 #4 2 years ago

    "Microsoft plans to tear around the streets of London in a bright red Ferrari."

    What time are they doing it? 4 in the morning?

  • altitude2k #5 2 years ago

    Don't quote me on this because I might be completely wrong, but I reckon there's a lot of Forza fans who don't live in London. Just saying...

  • secombe #6 2 years ago

    Got to question absolutely everything remotely promotional in London, I appreciate that they reach the widest audience in the smallest space, but it's incredibly saturated already (not to mention supercars being everywhere in the city)

    Bring some of this stuff out to the big towns and all of a sudden it's big news in that area, this would be frontpage news in my county paper if the car was driving around the local towns.

  • 8bitMofo #7 2 years ago

    If I see the car, I'll just take my prize there and then.

  • icematt12 #8 2 years ago

    I can see that car getting scratched one way or another. The bits of central London I went to didn't seem that friendly to drive an expensive car. Hope they have good insurance.

    The above was referred to the traffic and street layout rather than people personallyscratching the car. Although, some PS3 owners may scratch anything with an XBox related logo on it. They should have gone for an Aston Martin though to appeal to the Brits.
    Edited by 2 at 22/10/09 @ 18:50

  • The_Inquisitor #9 2 years ago

    I'll search for it on Google Maps...

  • Spekingur #10 2 years ago

    Give it to Top Gear and let each and every presenter make up their own design for a "camouflage". And then drive through London. :D

  • Toothball #11 2 years ago

    Set in London and requires Facebook or Twitter. That would be better if I was involved in any of those in some way.

  • Hypercube #12 2 years ago

    I've always thought Ferraris to be a bit vulgar. Should have gone with an Aston Martin, that would have been classy.

  • themorganator #13 2 years ago

    meanwhile... at a top Microsoft marketing meeting...

    "come on boys, how can we advertise the game in the UK whilst doing as little work as possible?"

    "Why don't we hoon a Fezza 'round London"

    "excellent idea, lets hit the pub to celebrate"

  • paulf #14 2 years ago

    I saw the batmobile (Adam West version) racing a Ferrari down a london street the other day

    true story

  • Natversion1 #15 2 years ago

    They should have done it on Saturday. Might have been able to take a picture of the car going past Capcom's zombies. Would surely have been an instant win.

  • riz23 #16 2 years ago

    running over capcom zombies more like. Now that's PR!

  • texx #17 2 years ago

    reminds me when Sega released Crazy Taxi on the Dreamcast, two blokes with blue flat top hair doo's drove around london in an old yellow soft top caddy. looked cool

  • freakzilla #18 2 years ago

    Stop with the damn puns already geeez!!! Nice... I wonder if I'll get some down thumbs if I mention "GTbyCitroen"

  • Enkeixpress #19 2 years ago

    ROBBED !! :D :D :D

  • secombe #20 2 years ago

    I wonder if I'll get some down thumbs if I mention "GTbyCitroen"

    It's a nice little comparison actually,a company builds a new car and has it on the streets before the game it's linked to even exists. Whilst on the other hand, a hired car is used to promote a game that you can actually buy in the shops.

    See, at first Sony looked as though they won this "car in London" battle ;)

  • YourMessageHere #21 2 years ago

    I saw an Enzo convertible in Newcastle the other day, driven by two deeply uninteresting-looking besuited gents- it was going about 1mph over a speedbump, with all attendant millimetric clearance. I think they saw me too; they certainly heard me laughing my ass off at them.

  • kinky_mong #22 2 years ago

    Click on the the Facebook link in the article and take a look at the graffiti wall. Good grief.

  • budgietheii #23 2 years ago

    People on the internet will find a way to moan about anything. *sigh*

  • BobsUncle #24 2 years ago

    Not sure why people think it will get stolen or scratched, there are loads of supercars in London. But obviously the owners don't park them outside places like the Queen Vic.

    I'm also surprised it's not the poster boy Audi R8.

  • ps3owner #25 2 years ago

    isn't that the point of the internet. to moan, be right all the time and of course know everything there is to know + have an opinion on anything.

    then wait and see what happens ;)

  • BeachGaara #26 2 years ago

    Competition in London shock. The only way this'll get to Manchester is if they're going to a United game...

  • djcool3005 #27 2 years ago

    So the majority of the population of this country won't even see this promotion. There's some fucking geniuses working in the marketing department department.