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Spot Forza 3 Ferrari in London on Friday News

Xbox 360 News by Robert Purchese

22 October, 2009

To celebrate the launch of Forza 3 this Friday, Microsoft plans to tear around the streets of London in a bright red Ferrari.

Spot it, take a picture and upload it to Facebook or Twitter (tag #forzasupercar) to win some goodies. Prizes range from copies of the game right up to Xbox 360 Elite consoles.

The press release doesn't mention exactly what model the Ferrari is, but it doesn't look like a 458, which is a little disappointing. Incidentally, the red stallion will be branded with Forza III stickers and Microsoft logos, so you shouldn't be able to miss it.

Race over to our Forza Motorsport 3 review for a full, under-the-hood analysis.

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Comments: 1-30 of 30 in total

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MrMarc
22/10/09 @ 14:13
#1
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Ferrari eh? Wonder if they'll have the Lamborghini bombing about that they've been using in the promo vids on XBL as well, that ride is sweeeeeeeet!
Zomoniac
22/10/09 @ 14:22
#2
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Sounds like a fun little PR stunt, a bit different. Although I'm surprised they're not using an R8 or Murcialago they've been using it to promote it so heavily.

/waits for someone to come and correct with "it's a Gallardo". I can't tell the difference.
Unclebenny
22/10/09 @ 14:25
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I'm actually in London on fridayfor an interview. I'll keep my eyes peeled.
Edited 1 times, most recently on 22/10/09 @ 15:26
Byzanite
22/10/09 @ 14:35
#4
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Lets hope the driver doesnt crash or roll the car over or something.. :P

Edit: I guess irony is lost on some ppl :(
Edited 1 times, most recently on 22/10/09 @ 15:59
Fab4
22/10/09 @ 14:36
#5
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"Microsoft plans to tear around the streets of London in a bright red Ferrari."

What time are they doing it? 4 in the morning?
altitude2k
22/10/09 @ 14:39
#6
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Don't quote me on this because I might be completely wrong, but I reckon there's a lot of Forza fans who don't live in London. Just saying...
secombe
22/10/09 @ 14:39
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Got to question absolutely everything remotely promotional in London, I appreciate that they reach the widest audience in the smallest space, but it's incredibly saturated already (not to mention supercars being everywhere in the city)

Bring some of this stuff out to the big towns and all of a sudden it's big news in that area, this would be frontpage news in my county paper if the car was driving around the local towns.
8bitMofo
22/10/09 @ 14:41
#8
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If I see the car, I'll just take my prize there and then.
icematt12
22/10/09 @ 14:49
#9
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I can see that car getting scratched one way or another. The bits of central London I went to didn't seem that friendly to drive an expensive car. Hope they have good insurance.

The above was referred to the traffic and street layout rather than people personallyscratching the car. Although, some PS3 owners may scratch anything with an XBox related logo on it. They should have gone for an Aston Martin though to appeal to the Brits.
Edited 2 times, most recently on 22/10/09 @ 18:50
The_Inquisitor
22/10/09 @ 14:52
#10
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I'll search for it on Google Maps...
Spekingur
22/10/09 @ 15:03
#11
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Give it to Top Gear and let each and every presenter make up their own design for a "camouflage". And then drive through London. :D
MrMarc
22/10/09 @ 15:10
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@secombe - You're right there, for example if it came to my little town it would end up on the front page of the local newspaper for being robbed by a bunch of scummy twats and then burned out near the council estate 10 minutes later.
Toothball
22/10/09 @ 15:11
#13
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Set in London and requires Facebook or Twitter. That would be better if I was involved in any of those in some way.
Hypercube
22/10/09 @ 15:25
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I've always thought Ferraris to be a bit vulgar. Should have gone with an Aston Martin, that would have been classy.
themorganator
22/10/09 @ 15:28
#15
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meanwhile... at a top Microsoft marketing meeting...

"come on boys, how can we advertise the game in the UK whilst doing as little work as possible?"

"Why don't we hoon a Fezza 'round London"

"excellent idea, lets hit the pub to celebrate"
paulf
22/10/09 @ 15:37
#16
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I saw the batmobile (Adam West version) racing a Ferrari down a london street the other day

true story
Natversion1
22/10/09 @ 16:04
#17
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They should have done it on Saturday. Might have been able to take a picture of the car going past Capcom's zombies. Would surely have been an instant win.
riz23
22/10/09 @ 16:15
#18
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running over capcom zombies more like. Now that's PR!
texx
22/10/09 @ 17:01
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reminds me when Sega released Crazy Taxi on the Dreamcast, two blokes with blue flat top hair doo's drove around london in an old yellow soft top caddy. looked cool
freakzilla
22/10/09 @ 18:13
#20
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Stop with the damn puns already geeez!!! Nice... I wonder if I'll get some down thumbs if I mention "GTbyCitroen"
Enkeixpress
22/10/09 @ 18:53
#21
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ROBBED !! :D :D :D
secombe
22/10/09 @ 20:06
#22
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I wonder if I'll get some down thumbs if I mention "GTbyCitroen"

It's a nice little comparison actually,a company builds a new car and has it on the streets before the game it's linked to even exists. Whilst on the other hand, a hired car is used to promote a game that you can actually buy in the shops.

See, at first Sony looked as though they won this "car in London" battle ;)
YourMessageHere
22/10/09 @ 21:34
#23
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I saw an Enzo convertible in Newcastle the other day, driven by two deeply uninteresting-looking besuited gents- it was going about 1mph over a speedbump, with all attendant millimetric clearance. I think they saw me too; they certainly heard me laughing my ass off at them.
kinky_mong
23/10/09 @ 09:02
#24
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Click on the the Facebook link in the article and take a look at the graffiti wall. Good grief.
budgietheii
23/10/09 @ 09:45
#25
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People on the internet will find a way to moan about anything. *sigh*
BobsUncle
23/10/09 @ 11:59
#26
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Not sure why people think it will get stolen or scratched, there are loads of supercars in London. But obviously the owners don't park them outside places like the Queen Vic.

I'm also surprised it's not the poster boy Audi R8.
ps3owner
23/10/09 @ 13:30
#27
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isn't that the point of the internet. to moan, be right all the time and of course know everything there is to know + have an opinion on anything.

then wait and see what happens ;)
Area88
23/10/09 @ 15:34
#28
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Is it a Testarossa?
BeachGaara
24/10/09 @ 03:03
#29
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Competition in London shock. The only way this'll get to Manchester is if they're going to a United game...
djcool3005
24/10/09 @ 17:06
#30
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So the majority of the population of this country won't even see this promotion. There's some fucking geniuses working in the marketing department department.

Comments: 1-30 of 30 in total

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