Sony unleashes PS3 viral The Game

By Robert Purchese Published 24 November, 2009

Quizzes! Mini-games! Social!

Sony has begun a weird viral campaign based around The Game: a collection of web-based mini-games and quizzes that are supposed to trigger lots of blabber about PS3.

Get yourself over to The Game website, enter an email address, pick a name and choose a team - either A or B - to begin. Then plough through quizzes and mini-games (pool simulators, target games, various speed/skill tests) until you feel bold enough to challenge a friend with a compilation of your own devising.

This viral attack will last a year and aims to - oh, here we go - represent the four different aspects of the PS3 experience. You can't play on PS3, though, only check Team A's and Team B's standings.

"Like PS3, which inspired it, The Game is easy to understand, to play and to share with friends. It's giving people a taste of the world of PS3 - an ever-changing world that's open to everybody - a world shaped by players' passions and where the game is just the start," said Mark Bowles, European product manager for PS3.

Picture of Robert.

About Robert Purchese

Bertie is Eurogamer's Senior Staff Writer. When he's not hunting down news stories he's often found playing with his kids or gabbling about fantasy games and strange online worlds.

Read more articles from Robert by visiting the Robert Purchese archive page.

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Comments (20) Latest comment 2 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • Eraysor #1 2 years ago

    I just lost the game :(
    Edited by 1 at 24/11/09 @ 15:14

  • Toothball #2 2 years ago

    Wrong game Eraysor.

    I'm sticking to my consoles though.

  • M_of_the_sys #3 2 years ago

    Damn you Eraysor!!! Grrr!!

    Incase you hadn't realised by my outcry, I just lost too.

    Edit: Everyone around me has just lost it too.
    Edited by 1 at 24/11/09 @ 15:20

  • darkmorgado #4 2 years ago

    Like PS3, which inspired it, The Game is easy to understand, to play and to share with friends.

    So easy to understand the developers have trouble programming for it.
    So easy to play that its firmware updates constantly brick consoles and its online service is a joke with frequent lag.
    So easy to share with friends because it's... erm... fecking massive and expensive and the official pads retail at 40 quid?

    EDIT: I just lost the game too.
    Edited by 1 at 24/11/09 @ 15:30

  • VibratingDonkey #5 2 years ago

    Wow, this loads incredibly slow and also that quiz game asks the same question over and over again. What's the point of all this? Do we compete for something or what?

  • reflux #6 2 years ago

    So first I couldn't register with IE8, it refused to show the captcha-code and I had to switch over to FF. The first game I tried then chose to display the questions in Dutch instead of Swedish, my selected language. Impressive Sony, impressive.

  • HuggyAtHome #7 2 years ago

    I think it links well with my PS3 owning experience - very slow to update and there's nobody else I know using it.

    I also lost the game

  • f00b_inc #8 2 years ago

    Ah shit, I lost the game too. I'd been going for about 2 years or something ridiculous.

  • b00n #9 2 years ago

    Taking marketing just one step too far through the line...

  • Toothball #10 2 years ago

    So I take it all the people here who just lost the game won't be taking part in Sony's version out of spite and also so they can play the real game?

    I don't play the original by the way. That's the only way to win.

  • linksdad #11 2 years ago

    OMFG I have just found something that loads slower than a PSN update!

    Must be to show off the ps3 in a good light.

  • Chufty #12 2 years ago

    FFS, I just lost too. Damn you all...

  • thesonglessbird #13 2 years ago

    You deserve to lose the game for playing it in the first place.

  • Retroid #14 2 years ago

    At least it's better than paying a marketing company to create a fake blog called "All I want for Christmas is a PSP" and then insisting against mounting evidence that they had nothing whatsoever to do with it.

  • Murton #15 2 years ago

    @Darkmorgado: it's been a long time since I read such a misinformed post, even in the EG comments section.

    As for "The Game" it's not the worst idea out there, but I for one would rather some of this marketing money be put to better use, like maybe some of those features that were promised in 2009 firmware updates or even addressing the gap between PSN America and PSN Europe.

  • man.the.king #16 2 years ago

    @darkmorgado

    "So easy to understand the developers have trouble programming for it.
    So easy to play that its firmware updates constantly brick consoles and its online service is a joke with frequent lag.
    So easy to share with friends because it's... erm... fecking massive and expensive and the official pads retail at 40 quid? "

    What?!?

    Ah! I see where you are coming from...
    Edited by 2 at 25/11/09 @ 05:12

  • Retroid #17 2 years ago

    No, darkmorgado is just a trolling tard. They come in all 'flavours' unfortunately :/

  • rprince #18 2 years ago

    I don't know if it's just the Flash performance on my PC, but PS3 "The Game" is the slowest responding website in the world!

    For that matter, why do Sony insist on making all their websites entirely out of Flash? Flash websites are the spawn of the devil...

  • nuanimal #19 2 years ago

    Taken straight from "The Game" website:

    "You can play challenges and earn points for your Team via your PS3, but for the full experience just power up your computer, get yourself to http://www.ps3-thegame.co m and start playing, start creating, start recruiting."

    So we shouldn't have faith in the PS3's web browsing ability, eh Sonny?

  • mOrtt #20 2 years ago

    Just tried the website again on my PC and it's SO much faster than it was last week! Looks like they must have fixed something as it seems to be working properly now anyway :)

    Anyone signed up? Got some challenges to send!