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Sony unleashes PS3 viral The Game News

PC PlayStation 3 News by Robert Purchese

24 November, 2009

Sony has begun a weird viral campaign based around The Game: a collection of web-based mini-games and quizzes that are supposed to trigger lots of blabber about PS3.

Get yourself over to The Game website, enter an email address, pick a name and choose a team - either A or B - to begin. Then plough through quizzes and mini-games (pool simulators, target games, various speed/skill tests) until you feel bold enough to challenge a friend with a compilation of your own devising.

This viral attack will last a year and aims to - oh, here we go - represent the four different aspects of the PS3 experience. You can't play on PS3, though, only check Team A's and Team B's standings.

"Like PS3, which inspired it, The Game is easy to understand, to play and to share with friends. It's giving people a taste of the world of PS3 - an ever-changing world that's open to everybody - a world shaped by players' passions and where the game is just the start," said Mark Bowles, European product manager for PS3.

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Comments: 1-20 of 20 in total

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Eraysor
24/11/09 @ 15:14
#1
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I just lost the game :(
Edited 1 times, most recently on 24/11/09 @ 15:14
Toothball
24/11/09 @ 15:17
#2
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Wrong game Eraysor.

I'm sticking to my consoles though.
M_of_the_sys
24/11/09 @ 15:19
#3
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Damn you Eraysor!!! Grrr!!

Incase you hadn't realised by my outcry, I just lost too.

Edit: Everyone around me has just lost it too.
Edited 1 times, most recently on 24/11/09 @ 15:20
VibratingDonkey
24/11/09 @ 15:37
#5
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Wow, this loads incredibly slow and also that quiz game asks the same question over and over again. What's the point of all this? Do we compete for something or what?
reflux
24/11/09 @ 15:40
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So first I couldn't register with IE8, it refused to show the captcha-code and I had to switch over to FF. The first game I tried then chose to display the questions in Dutch instead of Swedish, my selected language. Impressive Sony, impressive.
HuggyAtHome
24/11/09 @ 15:46
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I think it links well with my PS3 owning experience - very slow to update and there's nobody else I know using it.

I also lost the game
f00b_inc
24/11/09 @ 16:02
#8
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Ah shit, I lost the game too. I'd been going for about 2 years or something ridiculous.
b00n
24/11/09 @ 16:02
#9
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Taking marketing just one step too far through the line...
Toothball
24/11/09 @ 16:08
#10
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So I take it all the people here who just lost the game won't be taking part in Sony's version out of spite and also so they can play the real game?

I don't play the original by the way. That's the only way to win.
link'sdad
24/11/09 @ 17:14
#11
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OMFG I have just found something that loads slower than a PSN update!

Must be to show off the ps3 in a good light.
Chufty
24/11/09 @ 17:52
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FFS, I just lost too. Damn you all...
thesonglessbird
24/11/09 @ 18:45
#13
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You deserve to lose the game for playing it in the first place.
Retroid [mod]
24/11/09 @ 21:20
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At least it's better than paying a marketing company to create a fake blog called "All I want for Christmas is a PSP" and then insisting against mounting evidence that they had nothing whatsoever to do with it.
Murton
24/11/09 @ 21:56
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@Darkmorgado: it's been a long time since I read such a misinformed post, even in the EG comments section.

As for "The Game" it's not the worst idea out there, but I for one would rather some of this marketing money be put to better use, like maybe some of those features that were promised in 2009 firmware updates or even addressing the gap between PSN America and PSN Europe.
man.the.king
25/11/09 @ 05:11
#16
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@darkmorgado

"So easy to understand the developers have trouble programming for it.
So easy to play that its firmware updates constantly brick consoles and its online service is a joke with frequent lag.
So easy to share with friends because it's... erm... fecking massive and expensive and the official pads retail at 40 quid? "


What?!?

Ah! I see where you are coming from...
Edited 2 times, most recently on 25/11/09 @ 05:12
Retroid [mod]
25/11/09 @ 11:08
#17
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No, darkmorgado is just a trolling tard. They come in all 'flavours' unfortunately :/
rprince
25/11/09 @ 14:45
#18
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I don't know if it's just the Flash performance on my PC, but PS3 "The Game" is the slowest responding website in the world!

For that matter, why do Sony insist on making all their websites entirely out of Flash? Flash websites are the spawn of the devil...
nuanimal
25/11/09 @ 15:40
#19
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Taken straight from "The Game" website:

"You can play challenges and earn points for your Team via your PS3, but for the full experience just power up your computer, get yourself to http://www.ps3-thegame.com and start playing, start creating, start recruiting."

So we shouldn't have faith in the PS3's web browsing ability, eh Sonny?
mOrtt
01/12/09 @ 21:07
#20
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Just tried the website again on my PC and it's SO much faster than it was last week! Looks like they must have fixed something as it seems to be working properly now anyway :)

Anyone signed up? Got some challenges to send!

Comments: 1-20 of 20 in total

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