Sony responds to lacklustre LBP sales
"Sackboy hasn't even hit his stride yet."
Sony UK has told Eurogamer that the company is "pleased" with sales for LittleBigPlanet, and believes "Sackboy hasn't even hit his stride yet".
The comments came in response to a lacklustre UK all-formats chart performance for the game, which debuted at four then tumbled, this week, to 19.
"We're really pleased with the initial reaction to LittleBigPlanet, which has been our highest scoring game ever, I believe, with a Metacritic score of 95 per cent and a huge list of 10/10s or 100 per cent scores. We are also pleased with its commercial performance," a spokesperson for Sony UK said.
"In other times of the year [LBP] would be a clear number one, so you have to put the chart in context. This is an incredibly volatile time of year and the chart reflects that."
Sony has backed LittleBigPlanet as the Christmas "hardware seller" for PlayStation 3, and also adopted character Sackboy as "the next emblematic character for the PS3".
Sony said launching an original IP can also be a struggle, but feels LBP has coped better than most.
"Our industry is littered with examples of brand new innovative titles that have been lauded by the critics but have sold dismally. LittleBigPlanet has broken this stereotype by not only being brilliant and original, but also by selling really well on a global basis," said the spokesperson.
"LBP is breaking many preconceptions. There are some games that are hardcore experiences where the kudos lies in getting it first. LBP is excellent on day one but even better as time goes by."
Sony UK went on to highlight the user-created content side of LittleBigPlanet, which boasts over 80,000 community-made levels - a number that will continue to grow.
But despite the promises of an ever-evolving game, some users are finding their time-consuming creations deleted for too closely resembling other videogames or brands. Explanations for removal are not given, and some have seemingly disappeared for no apparent reason - leading to frustration across the community.
Media Molecule is addressing this, however, and Sony is confident that word of mouth and a rather meaty Christmas marketing campaign, which starts in December, will pay dividends.
"This game gets better and better as an experience and as a value proposition. It's also a game that will benefit enormously from word of mouth and from people trying it out with friends or in-store; it drips fun and charm in equal measure," said the spokesperson.
"Also, the bulk of our marketing including our six figure TV advertising campaign doesn't roll out until December, so we genuinely believe that Sackboy hasn't even hit his stride yet."
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Comments (115) Latest comment 3 years ago
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its clever original and cute, but is that what really sells big
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As for games that sell shed loads - GT Prologue - pretty naff, Devil may cry 4, very naff, Halo 3 - hurrendous. So sales means naff all on quality of game. EA's yearly updates tell you that. Same game most years with new stats but still sell massivly - does that mean they are brilliant? I think not.
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Im pretty sure we ALL know that sales and how good a game is has little in common, even if they tend to go hand in hand on occasion.
Okami/ICO ;c
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Is anyone seriously suggesting you could rip off Metal Gear with the LBP toolkit?
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Self-hyped beyond all reason, initially heralded as a quantum leap by critics and fanboys only to fall by the wayside in the cold light of day. Bang on the mark for my money.
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So should'nt the "volatile time of year" affect all games? Fifa? Gears of War 2? Call of Duty? Haven't those titles done well? I bought LBP yesterday, its a great game, but im unsure with sony's "volatile" comment since it hasnt affected other games...
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I've no love for Sony or the PS3, but by all accounts LBP is meant to be flippin' awesome and the kind of thing we all (as gamers) should be supporting.
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But now, it's simply to expensive to buy a PS3 to experience it.
And this is coming from a guy who's really into these unique gaming experiences. (ICO, Okami, Killer7, SotC, Psychonaughts are among my favorites).
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I suspect that word of mouth from people who actually played the game rather than simply keep saying it's amazing, is why it hasn't sold well. It's cute and cuddly and lacking in any real gameplay.
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Sackboy to get the Sack.
I am already sick of seeing the over long advert on TV over here in sunny Finland.
I am hoping they will have been watching how Burnout Paradise has had lots of freebies to make the game longer etc... I think they should be aiming to do something similar and not just releasing DLC to scalp your wallet.
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One would get the impression it's a children's game.
Sony ads suck!
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Level design is excellent, aesthetics are the best I've seen this gen (even better than Valkyria Chronicles IMO). But the gameplay itself isn't really casual. Some of the levels are quite difficult if you don't regularly play games and some are even if you do (spinning stuff in the Asia level).
Haven't tried the game online yet, as I still need to finish the story mode.
Hope this will continue to sell, as a daring effort in an industry plagued by formula-sequels it deserves to do good. But then again, quality has never been a guarantee for success.
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Totally overhyped desktop toy basically. And controlling sackboy is just irritating. Waste of £40.
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Plenty of cinema ads but nothing on TV (which seems to be owned by Nintendo). I had someone at work come up to me and say "I saw that thing at the cinema... you know, you've got the badges on your bag". So its out there.
The bizarre lack of focus on TV nowadays is baffling. Hell I remember when very occasionally, something like Final Fantasy would get a TV ad, but things have changed now and need to shift up a gear.
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It is basically a 2D platformer that just have a few a gimmiks, you use stickers to trigger lifts, you can dress your character and design levels.
I would have given it a max 7/10 I feel reviews gave it top marks for the freedom it gives you and what you can achieve, but if you just want to a game to play and cannot be arsed with all the designing levels and stuff then it is a short OK platform game.
Maybe I was expecting something else, as lets face it, it was hyped as the second coming!
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As it said in the article, 19th (down from 4th in the first week)
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Wasn't that the all formats chart position?
I'd be interested in the PS3 only chart position, to keep the discussion relative.
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It really does deserve to as it's a peach.
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Been going through the Safari levels and thinking, god thats clever.
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2nd in the PS3 chart I think, CODWaW at #1. Individual formats charts it comes in in 12th.
EDIT:
Just read the end of the article. Lets see what this six figure December campaign is then.
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http://ww w.charttrack.co.uk/index.jsp?c=...
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I do know a few people who bumped it off their pre-orders because of the release congestion and the delay, but you can assume that they will pick it up after they munch through some of their existing stuff.
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I suspect that word of mouth from people who actually played the game rather than simply keep saying it's amazing, is why it hasn't sold well. It's cute and cuddly and lacking in any real gameplay.
I could come up with a well crafted argument as to why I disagree with this comment, but I shall not. Instead I'll just summarise my thoughts in two works:
'ABSOLUTE BOLLOCKS'.
Ta.
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I think the introduction you had wasn't the best to be honest. Multiplayer works better with more experienced players who know what they are doing. For proper play more than two people is too many for the game as structured.
I do think there are some things they could do a lot better with the controls though. Z-axis movement I'm used to, but it depends on good level design. I would like an option to have manual control over it. Jumping needs tightening.
As for depth - that depends on what aspects you want to play in the game. The create side has a lot of depth and creativity to it in how you accomplish certain aspects, set scenes etc - but if that isn't of interest the point is moot
The better packed in levels (the Canyons and Temples sets in particular) have a lot more to them than the ones we played, but would have been too much to try on your first go and are much better experienced alone or with one other.
Sales wise I'm a little surprised given some of the backing this has had, but not on the other hand. Seems Sony have blown their advertising load in London as you can't go anywhere without seeing a poster, but I've seen nothing here in Bristol or on TV. I've seen plenty of TV ads for the 360. There is some truth in the fact it's a tricky time to release a new title which does something different as Mirrors Edge and Banjo will atest.
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oh and sony, learn to market!!!!
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This the same LBP you bought after hating the Beta and traded in a week later as they changed nothing? How does that fit with having had it for a "while".
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but unfortunately at this point in time and maybe for the foreseeable future I'm broke, and can’t afford a new game - this is a title I would have loved to have picked up at launch as I played the BETA and loved it! I reckon LBP will continue to sell but slowly and constantly.
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In relative terms (considering the number of PS3's sold and % of those that are soley BR players) it didn't so too bad.
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Games like this can have a 'long tail'. Nintendo make massive profits from this approach with the likes of Brain Training on the DS.
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No LBP, nowhere to be seen.
Sony has to work with retailers if they want this to sell.
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argos have been advertising 360 packages - and its not the cheapo one they are advertising. its the next one up. cause the bog standard one is simply too cheap for what people expect of a "cutting edge" peice of technology, and doesnt give the retailers much profit either. hence the snub of the cheapest xbox - you'd think they would wanna advertise the cheapest price. but i actually think its TOO cheap.
i can see the 360 being the poor mans christmas present. and a bit of a laughing stock.
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Yep, and it is. Big time.
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""The better packed in levels (the Canyons and Temples sets in particular) have a lot more to them than the ones we played, but would have been too much to try on your first go and are much better experienced alone or with one other."
I keep hearing this. Play it at the right time or with the right people or on the right level and you'll enjoy it.
Surely it should be enjoyable right from the word go, and enjoyable with anyone (or no-one) playing alongside you?"
I think that's a very good point, if "the stars have to be aligned" so to speak, before you get to have fun, then it's not fun. Or rather, if you have to find the fun then a lot of people will never find it, immediate accessibility and immediate fun is what makes a platformer like the Mario games such fun (yeah, I have played other platformers but Mario comes to mind first, always *cough*Sonicsucks*cough*
I hope this does better over Christmas, I love the idea.
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It reminds me of those fucking awful BBC2 adverts that ran before the Peter Serafanowicz show. "We all love him and we know you're going to love him too". Well, actually BBC2, some of his stuff was good and some of it wasn't so good, but the fact that you are trying to sell him to me with personal pleas about how much you love him makes me actually less likely to enjoy it.
People like to come to decisions about what they do and don't like by themselves. Marketing should support that. It should lead people to your product without them realizing they even want it.
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The only games that sell consoles are gun games or non games.
(see xbox shooter #100000 and wii carnival fit sport game)
If sony have any sense they market the fuck out of killzone.
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also its not just left and right you travel, its also up and down (or towards and backwards) which i though was very smart.
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and your right, we should be laughing at the 360 - as it IS currently getting outsold by a console double its price!
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With so many great games being released at the moment, it's hardly surprising that most people are playing it safe by buying an established series of games with good/great reputations, rather than taking a chance on what appears to be a kiddie platformer.
I took a chance and absolutely love it, so hopefully in the same way I'll pick up GOW2 and Far Cry 2 in the next few months, people will start to pick up LBP and fall in love with it. If not, it is truly their loss.
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I kind of agree with Sony on this (first time). They've made possibly the best game for PS3, that has a ton of potential and an almost limitless shelf life.
You could argue their marketing has been crap (I've found it almost non-existent myself), but it's definitely got legs.
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I don't see how more busy levels or fewer/less players affects the core gameplay and controls, and it's the core gameplay that didnt hold my interest and the controls I found far too vague.
Different levels have different gameplay elements to them. If you are simply talking about platforming as a rule then you would never like LBP fullstop.
And here we hit the crux of LBP's problem. It's simply not a strong enough game to sell based purely on the levels supplied with it, and that is what 90% of the intended audience are after.
I agree and disagree here. It is not easy enough to play for the casual market that I agree on, and as that is it's intended market then it fails there. As a pure gameplay experience the levels supplied with it are absolutely strong enough - some of the levels are sublime in their ingenuity and gameplay.
I'll re-iterate that the create side is also part of the gameplay and it is not just for 10% of the people. Maybe only 10% of the people should actually publish what they make, but anyone can produce something which is enjoyable for them and have fun doing it.
I keep hearing this. Play it at the right time or with the right people or on the right level and you'll enjoy it. Surely it should be enjoyable right from the word go, and enjoyable with anyone (or no-one) playing alongside you?
The experience of any game can change massively based on who you play it with and how you play it. Very few games work well under all situations so why expect this to? 3 or 4 players is a nice idea but it doesn't work so well in my opinion. Does that mean the game is a write off? No - becaise there is loads more to it.
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crazy
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Given that I have a shit load of other things to buy for other people for christmas,
I shall not be buying much for myself.
I hope that it is a bit like Abe's Odysee, in that it is a platform puzzler.
Too much choice
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What's this about sloppy controls? Seem fine to me - do you have a faulty pad?
Also the incentive to finish a level is so that you can play the next one - just like every platform game ever - duh.
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Seriously so much fuzz for this game i never got it... Good on its kind or not why would everyone care? It's not something I'd waste my time on even if im playing shitloads of games... Just wouldnt on that short of game. Anyhow, my comment is only on why wondering about its sales, not about how good the game is or not,
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i always felt this would be another viva pinata-
its clever original and cute, but is that what really sells big
+1000
Said it before release, will say it again.
Question: Is there any game that sold more because of it's level editor than because of it's out of the box gameplay?
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For me the other elements more than make up for any defficiencies in the controls - but I can see how it would be an issue for some. Some levels would kill you. I'm running through the levels again trying to ace them (do them without dying) and frustration levels will be extreme in later levels such that I won't attempt some unless they do tighten the controls.
I still don't get the whole objectives thing. There is an overriding story and a story within each level. There are collectables scattered throughout the levels, more prizes for completion, collecting all the other collectables and ace'ing the level. There are mini objectives within levels. Elements to levels which are only unlocked by finding the right object in the current or other levels.
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If this had been developed for the Wii I think it would have been a christmas number one, but the ps3 does not have enough system sales yet to make this a big hit. I do think it will become one as I can see most new ps3's coming with a copy of it next year.
And what is up with the price of the DLC, £2.50 for some animal costumes and £1.50 for a Motorstorm outfit, and that first week tshirt DLC was something even Microsoft would have thought twice about.
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edit: Banjo is selling poor too.
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I think you underestiamte how many poor men there will be this Christmas.
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No. Guns sell big.
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So, if someone creates the greatest game ever made about being a rocket scientist, we should all bow down and love it even if we have no desire to be rocket scientists? LBP's a great game for the genre it's in, but maybe it's time to start coming to grips with the fact that the genre isn't the most appealing any longer? Maybe gamers have "moved on" so to speak...
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Sony jumped on the wrong horse. Enjoy your game and get over it...Sony has been jumping on the wrong horse quite a bit lately. Don't insult the gaming community because we aren't biting or we aren't buying something because "Sony said so."
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Ironicly, We (the gaming community) are celebrating the 10th anniversery of Gordon Freeman today.
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I was playing platformers with construction kits 10 years ago.
You were? Which ones?
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Sony
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My three PS3 owning mates at work, discussing Dead Space, WOW and asking to know Gears of War 2 is like in co op, I got involved on all the points. I brought up LBP and how its a great game only to be met be blank stares. I explained and one said yes saw the advert but its a kiddy game. Other two agrees.
Nuff said.
Sony would be expecting too much for LBP to break through to the more 'casual' PS3 owners vs the hardcore ones who got the message that LBP is different a radical game.
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Between Sony's cluelessness re: price, and Nintendo's cluelessness re: software - eg. their collective cluelessness re: what customers want - Microsoft actually comes out looking like the good guy. How the hell did that happen? Weren't they the great evil empire a couple of years ago? Maybe Google should take over and ship a console that shocks users at timed intervals if they don't purchase enough payable DLC.
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Well, in their current form they are a hell of a lot more advanced than in the past.
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That seems to be Sony's problem, not the consumers, as they do have options (now, this is not the 90s anymore...).
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Yeah, like when Gears of War struggled all the way to 4 million units. And Mass Effect... and others....
"In other times of the year [LBP] would be a clear number one, so you have to put the chart in context."
Ummm, like Gears of War, Mass Effect etc, that launched at this time of year?
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During my limited play, I did download a few levels that were rated high but I found them boring to play even though they looked pretty good. When you sum things up, LBP is a platformer first and it's the platformer part that just doesn't provide the immediate fun I like in my platformer games.
I will give LBP another chance when I get the opportunity but it probably will not be soon since there are so many games coming out that I want to play.
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Finding better user levels is helped a lot by delving into the system a bit more than just picking off the top as there are a lot that don't really justify the plays they have had. It's worth hearting a decent level creator when you find something of value and following the link through to see what they have hearted themselves. Though as you don't get on with the controls it's not really going to help you that much
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Repeat after me:
expensive - bad.
not expensive - good.
Now, that might sound harsh, but let's face it you bought the BS. Happens to everyone, once. Twice, not so much.
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But they aren't. They are still taking a loss. After 2 years.
Ergo it isn't overpriced, its just expensive. Big difference."
Their loss does not dissuade me from the notion that PS3 is positioned badly in terms of price. It's merely evidence that they've had a problem since the first design docs hit the table. That they're still taking a loss after 2 years, despite watching their competition maneuver aggressively, and despite having reconfigured their own hardware and SKU's at least once, is evidence of complacency and/or mismanagement. It would be one thing if - after 2 years - their over-designed, overbuilt hardware were bringing something qualitatively different to the end-user, but with the exception of Blu-Ray support, it really doesn't.
It comes down to this: it's just a video game. A video game that you expect to sell to the great unwashed masses should not cost $500 right now. If I go to the hardware store to buy a rake, and the cashier asks me for $200, and then explains it's a great value because the tines are flecked with gold leaf, I'm still going to tell him, "F*** you, that's an overpriced rake."
That said MS is losing money on XBoxes as well. They understand that that's a necessity if they expect to create momentum and sell as much software as they hope to. By contrast Sony seems, still, to be hanging on to wishful thinkng: Any second now, LBP is just going to get so cute that I'll be willing to skip a mortgage payment to play it. Not likely.
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*I do own Rez, Ico and Braid, so I'm even in the market for more offbeat type of games, I just always been very sceptic regarding this whole user generated content malarky.
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team ico is the last most viable hope for ps3 in my opinion
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"It's just I dont think the general public, outside the Wii audience, is really ready to start playing core platforming games again. We've grown up, we play deep RPGs, complex and viceral shooters, and thro ourselves into hi-octane racers."
I think that your fisrt sentence is true. I think that your second sentences implies that it is not grown up to play platformers and that platformers cannot be complex. From the very British surreal brilliance of Manic Miner and Monty on the run on the Spectrum 48k and Commodore 64 to the British inventiveness of Rare's output on the N64 such as Conker's Bad Fur Day, these games have clearly been labours of love- Rare's games were epic and clearly had a lot of thought in them.
I would say that the vast majority of people are not clever enough to realise that some platformers have ingenius level designs, puzzles, satire and a sense of magic lacking in many games. If those aren't adult qualities then I don't want to be an adult. And I'm 30.
I have a problem with 'Sackboy' being a mascot. He's a really tatty, cheap looking teddy bear. I know that he probably symbolises the patchwork approach that the game has but he still isn't cool. I'd rather have clean cut characters like Sonic the hedgehog or Nathan Drake.
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Wouldn't call that a great comparison. Gears was targeted expertly at the 360 ownership: Deformed men with guns. And was the first title to show what the next gen was capable of pixel wise and didn't really have any competition. Mass Effect might be a new IP technically but in reality it was just another outing of RPG masters BioWare.
LBP is too different from the norm to attract the typical PS3 owner apparently (thanks to Sony's initial misjudgement to turn the PS3 into a shooter box not too different from the typical 360 owner), a bit too difficult for the really casual gamer and the PS3 just isn't a Wii. Still a great game though, my favourite of the year so far, with little ahead to challenge it (though I have high hopes of Resistance 2 online).
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