SCE Australia boss Michael Ephraim has responded to criticisms of the PS3's high price point by stating that the console is in a different league to its rivals.
"We think PS3 is not a product to be compared with Wii, it is a completely different product. This is a digital hub, that is a games console," he told news site The Age.
"To maximise Xbox 360, you need Media Centre, you need a PC. And now if you want to play high-definition movies (and we can argue which format is going to win) you have to spend another AUD $249 [EUR 150]. Xbox is significantly dearer than PS3 for what it can do straight out of the box."