Sony, Nintendo "freaking out" over iPhone
EA founder Trip Hawkins wades in.
Electronic Arts founder Trip Hawkins reckons Sony and Nintendo are "freaking out" about the runaway success of games on iPhone and iPod Touch.
"It's by far our most effective platform," Hawkins - now boss of mobile company Digital Chocolate - told VentureBeat. "We make as much money with these games on one device as we do putting a game on 100 different cell phone platforms.
"Between the iPod Touch and the iPhone, I think the platform is freaking out Sony and Nintendo. Apple has sold 30 million units so far and it has created tremendous awareness. It has taken ground all over the world. But it has only penetrated one half of one per cent of its total market."
Apple recently revealed the top twenty paid-for applications downloaded for iPhone and iPod Touch - a list dominated (70 per cent) by games. Free games commanded less attention - 30 per cent - but had to trade blows with the likes of Facebook and Google Earth.
Trip Hawkins' comments and the Apple-published lists follow a wave of support for iPhone and iPod Touch gaming, particularly from GDC last month. One crazy person from Namco Bandai reckons those mobile games look as good as dedicated PSP and DS releases; and a raft of top-notch developer support - Bethesda, id Software - and big-name ports - Assassin's Creed, Spore, Monkey Ball, Metal Gear Solid - suggests others are equally enthusiastic.
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Comments (87) Latest comment 3 years ago
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Star Ocean 2 please!
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Its a totally different story in the Western world though (it seems).
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I think you can expect that MS will expand Live somehow to the mobile market, especially the market place.
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So what would be a real game?
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Probably better I would imagine, but you can't control them properly. It's a moot point.
Games made specifically for Iphone are great. Ports are not. Trying to shoehorn existing IP based around established control systems to a platform that needs innovation is a waste of everyones time.
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It is not inconceivable that apple could release a version of the iPhone with some kind of dedicated games control interface or an upgraded graphics chip (the old one is actually a generation behind whay PowerVR now have available for the same power consumption specs).
The fact that Apps are developed by anyone with 99 dollars and some spare time is also making the platform extremely popular and acting to ramp up the amount of applications and games available on it at a much faster rate than either Nintendo or Sony had anticipated.
The old model of only allowing the EAs and Activisions of the world to make games for the DS and PSP are now starting to burn the big two (Microsoft don't make handheld consoles and even if they did, XNA would be used, so we aren't counting them for this little war). I would be amazed if neither choose to create some kind of app store style development process for the PSP 4000 and DSiWare systems.
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not really the best at backing horses is he?
Anyway Apples distribution model is way better than any platform and that's why it sells more.
The iphone/touch control system is pathetic though it is not made for gaming on.
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/me kisses iphone
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Althought to be fair, if you add up all the five minutes i've spent playing on games, that will probably add up to a fair bit....
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Start with any of the following
Cooking Mama
Super Monkey Ball
Rolando
Zen Touch
Puzzle Quest
Metal Gear Solid Touch
Tap Tap Revenge
Real Football 2009
Flick Fishing
Spore Origins
Let's Golf
iTrapped
Flight Control
Field Runners
All of which are at pretty decent and all of which are available 24/7 for under a fiver with one tap of the screen. which is what is worrying Nintendo and Sony. Not that the iPhone is a better gaming platform than the DS or PSP, just that it's a much more consumer friendly one where publishers also get to keep much more of the cash from sales of the games they make. If you don't think those two things are significant, you're an idiot.
Jon
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The question should be now will Apple look at joining the console Market with the next release of machines in about 2-3 years time? Could be very interesting if they do as the already have the infrastructure in place to deliver film and audio content to the machine which Sony and Microsoft are still trying to do.
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The question should be now will Apple look at joining the console Market with the next release of machines in about 2-3 years time? Could be very interesting if they do as the already have the infrastructure in place to deliver film and audio content to the machine which Sony and Microsoft are still trying to do.
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I would be surprised if they didn't announce it this E3. With the features mentioned for 6.5 and 7... I always found it a bit weird that they natively support the pc, 360 and zune in their package but not the wm platform, even though there is a .netME framework out there.
Also, with the recent halo mobile stuff that leaked, I think it's a safe bet.
Not that it matters for me really, I will never see a mobile as a suitable gaming platform. It's a decent scummvm player though.
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So what will happen with the next gen iPhone/iPod Touch now they've woken up to the potential of the games market?
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So i think that its probably given both companies a wake up call, and we can see new handhelds from both Sony and Nintendo that might even have inbuilt phones.
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I have :
Dropship
Fieldrunners
Geodefence
Rogue (free!! and awesome)
rRootage (free)
Dungeon Defence
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or
£29.99
hmmmm
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Claiming that they dont need to go down that road, its not their market. That was until people start using torrents to get their music.
Now its all about the games to them. TV and printed media adverts everywhere for the iPhone games market.
As quite rightly pointed out here Apple are only getting the upper hand as their distribution model is so slick.
They will only really get involved in the market if the unit can be bought standalone without a contract to a network.
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a) whether iPhone games are real games
b) whether the iPhone is a good platform for games
I'm not sure either of these issues are relevant to the discussion at hand.
"Freaking out" is a rather daft emotive term, which is acting to hide the actual point being made.
Apple have a great delivery system, and a shed load of people own iPhones and iPod Touchs. And as a consequence Apple (a company that most would consider not at their heart to be a games company) are making a massive pile of money for relatively little effort.
Apple seem to be filling the same role as eBay here. I.e. create a system that allows everyone else to sell shed loads of stuff, and then take a cut from every pie.
Developers who make games for the iPhone seem to sell a fair few copies, so they are happy. Apple get a cut as mentioned, so they are happy. And no doubt Sony and Nintendo are looking at Apple and thinking "I would rather like to be making the same sort of money they are making, for the same relatively low investment".
Whether this can be classed as "freaking out", I don't really know.
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In particular:
Rolando
Dr. Awesome
Fieldrunners
FlightControl
Pinball Dreams
Edge
Wolfenstien
iShoot
Drop7
Are they DS/PSP quality? Mostly not (rolando and fieldrunners possibly being exceptions), but then again I'm not paying £20-30 for them. Many are reminiscent of Amiga/SNES era games with better graphics.
There are also loads of a-bit-crap-but-fun games to be had for free as well (JellyCar has been keeping me entertained for the last day or two).
Add to the ease of distribution, the price (often 59p) and the fact that many apps have regular updates which make significant improvements (features, not just bugs) for free and that’s basically what does it for me.
It is certainly true that some conversions are very poor (Onslaught - an old classic favourite of mine, being a good example of a bad port) but decent developers seem to be able to put in place decent alternatives if they can be bothered (wolfenstien). The lack of buttons doesn't have to be a show stopper.
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The problem/grace that all apple products have. ;p
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I think we can never really ignore the possibility that Apple do well because they are giving people what they want
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It's the iTunes model rather than eBay, surely?
I don't think many people should be surprised that the iPhone sells lots of games. The games are about 10% of the price of games for those other platforms, they can be bought from anywhere with a few clicks, and the hardware gets daily coverage in the press and on the internet.
Once it was clear the iPhone was going to be a success, Apple didn't really have to do much to sell a lot of games.
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"It's by far our most effective platform," Hawkins - now boss of mobile company Digital Chocolate - told VentureBeat. "We make as much money with these games on one device as we do putting a game on 100 different cell phone platforms.
My mobile (not an iPhone) came with Digital Chocolate games preloaded on it. They were fucking awful.
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iTunes and eBay are pretty similar, though I concede iTunes is a better comparison as Apple have SOME work to do for each track or game added to the catalogue (whereas eBay staff don't have to take active involvement in any given sale).
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So despite the headline they're not actually "freaking out". Some random bloke thinks they must be. Tabloid-tastic!
Here's some headlines for you for tomorrow.
Sony, Nintendo "encourage everyone to go on murder sprees"
Sony, Nintendo "plot to destroy Europe and the US at advanced stage"
Sony, Nintendo "have secret moonbase"
That said, I'd love to see Nintendo/Sony drop their prices to within an ass's roar of Apple's prices.
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Sony, Nintendo "encourage everyone to go on murder sprees"
Sony, Nintendo "plot to destroy Europe and the US at advanced stage"
Sony, Nintendo "have secret moonbase"
Followed by a thoughtful article about how outraged EG are about the Daily Mail shaping stories to fit their agenda and sell papers.
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Almost all games and apps for other phones have a demo mode that allows you to try before you buy, and it's been that way ever since smartphones came into existence. The App Store skips this, so people are just buying blindly.
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"next version of the iphone OS will allow demos"
Many games have free 'Lite' versions which are cut down and allow you to try before you buy.
That said, the odd 59p on a game that turns out to be rubbish isn't the end of the world and you can see user reviews and star ratings from the app page, so you rarely buy completely blind.
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If Apple are bringing new gamers into the market, this could be good for Nintendo and Sony in the long run. Just like other companies may benefit from the Wii bringing in new gamers.
So it begs the question, why are hardcore gamers giving Nintendo so much abuse and not Apple?
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I also don't think there are many (if any) games with the depth and content of a good DS title.
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ass's don't roar they bray.
It's an Irish expression; if you say something is within an ass's roar of something else then it's not all that close but within a mile or two. Obviously, I'm speaking figuratively and mean perhaps not the same as Apples prices (as the dev costs are higher) but closer than they are now.
(Also, while we're being pedantic roaring is a synonym for braying see http://www.thefreedictionary.com/bray (Thesaurus section))
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You can bitch and moan about 'real' games, that the control system doesn't work, that Sony and Nintendo aren't looking very closely at the iPhone model but you'd be wrong.
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Translation
"because iPhone users have more money than me... and that annoys me"
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+1
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But that's at the heart of the strategy: You play a title for five minutes, get bored, and try another title for five minutes ...rinse, repeat. That's how they make their money.
What I like about the model is that it opens up business and distribution for small and unknown developers. What I don't like so much is that -- as a consequence -- there is a lot of shovelware on there.
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Sorry, but I really think that's a hugely exaggerated statement.
What iPhone games has my mum heard of? Which movies have been slated based on iPhone games? What percentage of the population own an iPhone? If you're under 18 you can't even buy one.
It has breathed life into a stagnating mobile phone games market, but I see no evidence to suggest it has had as big an impact on the games industry as the PlayStation.
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There's no arguing that really. Shops that are open all the time are a great way to cash in at the expense of the foolish though. I bought two books online last night after some beer drinking, and it's not as if I can read them simultaneously.
"If they want to produce a free Lite version for people to try, that's up to them."
Isn't it in Apple's rules that 'Lite' software isn't allowed to make reference to itself as a demo, meaning that it has to be able to stand alone as a game/app? Depending on the type of game, that's likely to be quite off-putting to the developer.
"because iPhone users have more money than me... and that annoys me"
Probably true, given that I've noticed a lot of bankers wanting to show them off recently. But my current and previous phones were definitely in the same price bracket as the iPhone, and my next is likely to be either a Nokia N97 or a Samsung i9810.
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20 million of those sold.
Oh.. and BTW Touch sells VERY well in Japan (for those that seem to think that somehow Japan is 90% of the games market).
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It's not just the platform and marquee titles; it's the model for distribution, the way developers get paid, the ease of development, the lack of barriers to tiny developers.
Big franchises are appearing on the platform as developers begin to take it seriously.
And why does your Mum hearing about game mean it's game-changing? My Mum wouldn't be able to tell you a single 360 title, yet you can't deny that Live has transformed the gaming landscape.
What percentage of the population own an iPhone? I don't know, but I do know it's sold 17 million since launch (and it's 30 million if you include the Touch). That's serious numbers.
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"because iPhone users have more money than me... and that annoys me"
Probably true, given that I've noticed a lot of bankers wanting to show them off recently. But my current and previous phones were definitely in the same price bracket as the iPhone, and my next is likely to be either a Nokia N97 or a Samsung i9810.
How do you know they were bankers? Were they wearing "I'm a banker" t-shirts or badges?
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I'm not denying it has had an impact , I'm just denying it has had an impact similar to the release of the Sony Playstation. Surely if it has, then big franchises would be more than "beginning to take it seriously".
edit: @sneetch
You can tell a banker from the other end of a Tube carriage, they'rre not hard to spot
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Very quickly iPhone and iPod Touch have taken a chunk of money out of Sony and Nintendo's pockets. Maybe not much, but enough to get their attention - and really without trying very hard. Case in point: I just bought PuzzleQuest Galactrix for DSi at about£30. It kept me entertained for a fortnight but not much else. I could easily have bought the top 15-20 best games in the App Store which wold probably have kept me entertained for much longer.
I actually bought the DSi solely for the store, but typically for Nintendo, there's fuck-all of any interest on there (for me). I've no idea how long I'll have to wait for it to be populated with half-decent titles. The App Store now has over 5,000 titles - they can't all be shit...
So not freaking out, but I would guess at 'a bit concerned'.
EDIT: My fave games are…
Field Runners
7 Citiies TD )(great)
Fantastic Contraption (awesome)
Tiki Towers (awesome)
Besiegement
Tap Defence
Sentinel (okay)
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Surely if it has, then big franchises would be more than "beginning to take it seriously".
You're are looking at it backwards. The 'mere' fact that they are taking it seriously means it has had a massive impact.
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No. I just listen to them.
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I guess we'll just agree to disagree. As I said I agree it has had an impact in gaming, but I can't see any evidence that impact is anywhere near as big as PlayStation's.
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I think it's because you are talking about the PlayStation legacy - looking at it from our current knowledge of what's come since - whereas I'm talking about impact that's it's arrival had (or "will have" in the case of the iPhone) on what came after.
But it's cool to disagree without resorting to a slanging match, perhaps we're the new breed of EG comments posters.
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I think you splitting hairs a bit too much. It was a subjective oberservation that we can't measure, especially as the Play Station is pretty old now and iPhone is only relatively new.
Lets meet back here in 8 years and find out who was right
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It's a good platform, get over it.
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Well thanks for being civil. I wasn't really picking on you or your income, more just having a general stab at the phrase "more money than sense", which is far too often simply an insult disguised as objective commentary.
The implication is always that the person has no sense (rather than suggesting they simply have pots of cash). And far too often on these pages we tag those who have different tastes as being stupid or "sheep" or any other insult... rather than simply accepting that some people want a different product for their money.
And I tell you what, I wish I had more money than sense. I'd be loaded
* this is of course a joke. I frequently have bugger all sense.
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Anyway, Apple have done with iPhone what MS wanted to do with XBLA and XNA: create a simple store where tiny games can be bought 24/7 for a reasonable price, ensuring a good deal for consumer and creator alike whilst keeping a nice share for the publisher. The reason Sony and Nintendo should be worried is simple: it's selling, and a lot of industry journalism and reviewers are turning their focus to it and away from them.
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... and a lot of industry journalism and reviewers are turning their focus to it and away from them.
So much so that we might even get a button in the toolbar on the left one day...
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They might not be freaking out, but I'd be very surprised if Nintendo and Sony weren't watching that with raised eyebrows.
Anecdotal evidence, but still: I've bought a fat DS at launch and then a Lite, and subsequently maybe 30 or 40 games in the following years. I haven't bought a single one since I got a Touch more than a year ago. Nintendo's price policy doesn't help. I'd rather buy Flight Control for 79 cent in the appstore than pay 40,- € for Air Traffic Control, even if the latter has a little bit more content.
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Bring beer.
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Nothanks...
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One button, eh? I wonder how all those people using iPhones manage to type a number in or send an email...
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My personal fave games: Slotz, Sway and Flight Control
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[link url=http://gizmodo.com/5041574/iphone-game-pads-are-coming-to-enhance-gameplay-tenfold
]http://gizmodo.com/5041574/iphone-game-p...[/link]
But it's true that Apple are unlikely to endorse it, so it may not ever happen or it may require you to jailbreak your phone.
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What iPhone games has my mum heard of?
I don't know.. is she even a gamer? The iPhone is simply a phone/PDA/iPod hybrid that also happens to play games (amongst many other things). Games are not the main selling point of the iPhone at all.
Which movies have been slated based on iPhone games?
What an odd thing to ask. You mean because Uwe Boll or Paul Anderson aren't making shit films about iPhone games, that Apple have somehow failed?
What percentage of the population own an iPhone?
Roughly 1.6% of the UK's population own an iPhone. It has been selling faster than either the PS3 or the Xbox 360.
If you're under 18 you can't even buy one.
Who gives a flying fuck? Certainly not iPhone app developers. Under 18's don't exactly have much disposable income and the iPhone is marketed as a grown-up's toy.