Sony's Michael Denny

European exec talks Move and more.

There's no doubt that Sony has made the biggest splash of all the platform holders at this year's Game Developers Conference. First came the rumours that the new PlayStation 3 motion controller would be called Move. That name was confirmed during the official press conference, during which Sony also revealed the controller will cost under a hundred dollars.

Afterwards, Eurogamer got to go hands-on with a range of titles currently in development for Move. We also sat down for a chat with Michael Denny, vice president of Sony Worldwide Studios Europe. Read on to find out what he had to say about the new controller, the balance between core and casual gaming and going head-to-head with Natal.

Eurogamer: Why have you chosen to make the Move announcement at the Game Developers Conference? Why not save it for E3?

Michael Denny: It's just a very exciting time to show it off. The time felt right to announce something new at GDC. We've already released a lot of content this year, there's a lot to come, we've got a lot of announcements to come at E3 as well. With it launching later in the year we thought it was important to explain to people where we're going with it. The software's in a good state to put in people's hands.

Eurogamer: Can we expect lots of big surprises at E3, then?

Michael Denny: In terms of announcements generally in relation to PlayStation platforms and particularly games that are coming later in the year, absolutely. Very exciting announcements, I'm sure.

'Sony's Michael Denny' Screenshot magic

That's actually magic.

Eurogamer: Why hasn't there been a European price point announcement today?

Michael Denny: Because we didn't announce price points today. We gave an indication of what the price will be under, in dollars. That wasn't the purpose of the event - the event was to explain more of what the system can do and for the first time, show the games we've been working on, which we're excited about, and get them into people's hands.

Eurogamer: So the indication was that the controller will be sub-a hundred dollars. Can we assume it will also be sub-a hundred pounds?

Michael Denny: As I say, for me today's about the software we're showing here. I think people are having a good time and we're getting a great reaction.

Eurogamer: So it could be more than a hundred pounds?

Michael Denny: You've asked that three times now...

'Sony's Michael Denny' Screenshot four

Ha! Ridiculous! Nobody has four hands.

Eurogamer: You haven't given me a straight answer...

Michael Denny: We announced what we were announcing on price today in the conference. I think you probably saw that the main part of the presentation was about trying to talk about what the system can do and the games we're making for it.

Eurogamer: We also saw the sub controller for the first time today. Has that been in development all along, or has it perhaps come out of the response to the Move controller - from core gamers who say they want to sit on the sofa, not stand up and waggle?

Michael Denny: It's a good question. It was planned from the beginning, and we've always wanted to target both a social and casual audience, but add something to core games as well.

When you look at a game like SOCOM, I'm sure you can extrapolate what other games we'd want to use the new system for. The sub controller clearly helps it integrate into those games and give a different experience.

As you say, it's not all about standing up waving your arms around, because of the precision that comes with the controller. Clearly, sitting there and having more twitch-based gaming and core gaming - it can add a lot to those experiences as well.

Eurogamer: Can we talk about the range of games you're showing today? It's not all just pet sims and sports games, which I think some people were worried about. It looks like you are going for more of a balance between casual and hardcore.

Michael Denny: It's great that you say that, and I think there is a balance there. But to some degree, in the same way we develop other games or sign other games, we're not over-prescriptive about what we're looking for.

We had the system, we put it out to the development community - both internal studios and our first-party external studios - and really they came up with the ideas. They're getting inspiration I'm sure from some motion control gaming they've seen before, but they very much want to come up with new ideas as well. So I think that's why we've ended up with that sort of balance, which is great to see.

Eurogamer: What will your shareholders think, though? When they see the huge success Nintendo has had with the casual market, won't they want you to invest more in that?

Michael Denny: I think we are doing that. We do have a pet game, with EyePet. We do have a party game with Move Party. So I think it's balanced. It will appeal to that casual audience but we've got to be conscious that we have a core playstation audience as well. We think it's a system, because of the accuracy that it brings with it, which will appeal to them as well.

'Sony's Michael Denny' Screenshot never

The world has never seen technology like this.

Eurogamer: How many titles already on the market can we expect to be able to play with the Move controller?

Michael Denny: Certainly existing game franchises we have, and maybe future iterations of those, will experiment with all the interfaces we have available to us now. If they work and if they add something and if the dev teams are excited by it, of course we'll look at integration. I think we'll have some more exciting announcements at E3 about which games - both new and existing - will take on Move control.

Eurogamer: How will it work? Will I be able to play, say, LittleBigPlanet 1 with the Move controller, perhaps by downloading a patch? Or will I have to wait for a sequel - a new game with the functionality built in?

Michael Denny: Today we're not announcing whether we have any plans for LittleBigPlanet in terms of motion control. What we wanted to show today, by using a demo, similar to what we did at the Tokyo Game Show, was to show we think games like LittleBigPlanet can work with the Move controller - as SOCOM can, as I'm sure other existing franchises will as well.

Eurogamer: OK, without reference to any specific game, what's the general principle for how the system will work? Will I be able to download a patch that lets me play games I already own with the Move controller, or is the functionality only going to work with new games coming to the market?

Michael Denny: Generally, both of those can happen. We can patch existing games so we have both those options open to us. So existing PS3 games on the market, we could patch to add in Move control functionality, or we could build them into new iterations of the game straight out of the box.

'Sony's Michael Denny' Screenshot robin

It's a bit like Robin without Batman: lonely.

Eurogamer: When the PS3 motion controller was first announced, it was said to be launching this spring. Now, following the delay, you're going head-to-head with Microsoft, with Natal and Move both launching in autumn. How concerned are you about that? It's not an ideal situation, is it?

Michael Denny: All we concentrate on is getting our system absolutely right and making sure we've got great software support for the system we're launching. I think we're trying to demonstrate to everyone today that we're in great shape to do the launch later in the year, we're excited about it. Hopefully going to get a great reaction from everybody as well.

Eurogamer: Is your magic stick better than their invisible magic stick?

Michael Denny: I think we're really excited about what we're showing here today. The development teams who are working on it are excited about it. Hopefully the journalists who'll get their hands on it today will be as well.

Michael Denny is the vice president of Sony Worldwide Studios Europe. His magic stick is due to launch in the autumn.

Comments (42) Latest comment 2 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • harzo #1 2 years ago

    "So, how does it feel after you have just unveiled the Nintendo Wii?"
  • hy4000uk #2 2 years ago

    so Michael

    today you decided to unveil an exact copy of the wii motion + with some eyetoy stuff thrown in

    you've then revealed a bunch of wii minigame knockoffs with "mature" twists like gangsta boxing and gladiator swordfighting

    do you honestly think anyone's going to buy this shit? hell i know sony fanboys are retarded but lets give them some credit
  • tinodz #3 2 years ago

    I have read that question 3 times now
  • markymark22 #4 2 years ago

    I've not got much interest but i think sony have it bang on here. They've created a system that can pull in the casual audience while having it possible to work as a default controller. Its a good idea. Best of both. Nobody will force anyone to buy it. I can see myself playing killzone 3 or dead space 2 with playstation move. I cannot see myself playing halo reach or em, dead space 2 with natal! Lets be honest here.
  • weejok #5 2 years ago

    This guy should be a politician, he's an expert on not actually answering any questions he's asked!
  • smelly #6 2 years ago

    Dont get me wrong - i think it's ace.

    But they have to be careful with pricing. Nintendo have room to drop the price of their system, it'd be a bit embarrasing if nintendo could sell the whole console/game/controller/etc for same price as one of these controllers...
  • Dylbot #7 2 years ago

    Damn, that's some serious innovation, Sony. We've never seen a pair of motion controllers before, one of which is used for pointing controls, and can work on its own with simpler games, and the other of which includes an analogue stick and extra buttons for more complicated games.

    THAT'S SUCH A NEW FUCKING IDEA IT WILL SURELY REVOLUTIONISE THE GAMING INDUSTRY
  • markymark22 #8 2 years ago

    Matt damon
    i'm just saying that if i was to consider buying a Move i'd only play proper games if i was able to sit on the couch. I would not play gears of war or any other game if i was standin up waving about my body! I play games to on relax time!
  • M_of_the_sys #9 2 years ago

    You're damned if you do and you're damned if you don't.
  • coolbritannia #10 2 years ago

    don't give a toss about this, or natal, but fair play to sony, hope it works for them. michael denny comes across as a complete cretin however.
  • gjgjg #11 2 years ago

    haha, good work Ellie. i think if it were less than 100 they would have mentioned it 3 times already.

    having said that they have impressed me a lot more than i thought they wuold on this. its clearly ninty-derivative but i think it could fill the hole that ninty have created with their lack of a hdwii for the more than casual gamer.

    but until i try it i aint buyn
  • Alkeno #12 2 years ago

    Is your magic stick better than their invisible magic stick?

    Coolest question ever, Ellie. I really wouldn't know how to answer that withouth LOLing...
  • smelly #13 2 years ago

    >Three times, and no straight answer on price

    It's sony! They'll be waiting for msoft to price the Natal first.
  • hy4000uk #14 2 years ago

    apparently it's more accurate when writing your name

    great news for fans of handwriting games
  • cristoflanga #15 2 years ago

    Wow, Ellie's kinda harsh isn't she? Still dissapointed by the control. I kinda hoped Sony would standout with actually a good or interesting game using the motion controller (like another Heavy Rain-type or The Last Guardian or something). And they came up with things we've already seen, low poly, Wii style. I sold my Wii for a reason.
  • kratos-i-am #16 2 years ago

    Interesting how he didn't confirm whether current games like LBP will support this..? I hope that doesn't mean we will have to buy the extra motion functionality at a later date! Haha this is looking like an absolute joke!
  • sarcasmoidosis #17 2 years ago

    Denny: "Today was not about almost every question you want to ask me. I have written lines and will only say those. Please do not insist"
    Ellie: "You don't really know me, huh?"

    Oh, yeah, almost forgot. Sony sucks at PR
  • cheekyjay #18 2 years ago

    Given that the camera part of this equation is readily available and can be found online for as little as £15, I can't see the value in Sony charging £100 for camera + wand + game. If Sony haven't set the price yet then so be it, there is plenty of time between release and now. Some may accuse them of being unoriginal in this invention (personally I don't feel that way), but they aren't stupid, and after the initial backlash that hit the launch pricing of the console itself, they won't make that mistake again. I suspect the bundle will be marketed at somewhere around the £60 mark (bearing in mind that Nintendo's comparable Wii Play bundles currently retail at around £30). Considering like for like costs with the Wii, I also would hedge a bet that standalone wands will be priced at around £25 with the sub controller at between £15 and £20. They need to boost the install base in the casual market so I doubt they'd price themselves out of the race.
  • Rufus #19 2 years ago

    "Will I be able to download a patch that lets me play games I already own with the Move controller, or is the functionality only going to work with new games coming to the market?"

    This is exactly the question I wanted answered. Thank you Eurogamer!

    Still drooling over the idea of Resi 5 with motion controls. Resi 4 on Wii was brilliant!
  • flapps #20 2 years ago

    ^ cheekyjay
    First sensible and rational comment I've seen on this thread!
  • funkateer #21 2 years ago

    "Eurogamer: Is your magic stick better than their invisible magic stick?"

    Questions like these show what kind of readers Eurogamer is after.
    Still kind of funny though.
  • Zomoniac #22 2 years ago

    today you decided to unveil an exact copy of the wii motion +

    Wii Motion+ doesn't have 3D spacial awareness. If properly implemented, that could be a very big deal.
  • altitude2k #23 2 years ago

    People are getting excited about entirely the wrong things these days. Forget Move - Microsoft have made their waggle sticks invisible, which is almost as impressive as Apple managing to develop a machine that was able to shrink Steve Jobs.
  • woodnotes #24 2 years ago

    This Michael Denny should be a politician.
  • zombies #25 2 years ago

    That was a funny read :-)

    Think Ellie did well not to batter him over the head with one of the things!
  • JahB #26 2 years ago

    You haven't given me a straight answer...

    I love you, Ellie. I've been waiting for somebody to tell a PR dude that to his face
  • Johnson #27 2 years ago

  • berryl227 #28 2 years ago

    "do you honestly think anyone's going to buy this shit? hell i know sony fanboys are retarded but lets give them some credit"

    @hy400uk you sir are a tit!
    Edited by 1 at 12/03/10 @ 09:35
  • FogHeart #29 2 years ago

    While I'd love for existing games to be patched to work with Move, I'm skeptical that we'd ever see it. It would mean a lot of pain for programmers for little gain in sales.

    The one possible exception, where it's easily patched in with little change in gameplay mechanics, is the third person shooter, but the increased speed at which you can target enemies means that you'd have to bump up the difficulty a bit to compensate. I hope to see our good friend Uncharted 2 patched as a kind of 'thanks for making this game so successful' gesture.

    Quite a brave interview, this one, but it certainly communicated our concerns and sent a clear message that we're sick of questions being avoided and that an interview isn't an opportunity to have a fawning 'professional fan' slap you on the back. I'll bet you pissed him off a bit. Hope he doesn't keep an interview blacklist!
  • Bigglesworth #30 2 years ago

    Some people really need to engage their brain before farting out words. "It's always about price"? Not when you're at a non-consumer conference, talking to developers about a piece of kit they're going to get for free. Despite this, they gave a "ballpark price" - easy to miss I know, what with the 'under', the '100' and the '$' being the only clues on offer, but do try to keep up.
  • Sniper_007 #31 2 years ago

    Well done Ellie, that interview sounded like hard work!!

    Why does anyone agree to do an interview if they refuse to answer questions on what everyone wants to hear? The key question is what games support will there be, will any existing games be patched to incorporate motion controls and how much will it be. If they can't answer these key questions then they will always expect to come off as either ignorant or just plain rude?

    At least Microsoft have a standard line stating "our competition is doing some exciting things there, but we're taking it this way" and then say why... clearly Michael realises he doesn't have a unique selling point and so has nothing to say?
  • super_monty #32 2 years ago

    Someone save us, I play my PS3 cos I think motion control sucks. I hope the don't ram this into tradional games so we are forced to buy the SonyWiiDildo or get sustandard controls for the pads.
  • kdoggdayton #33 2 years ago

    One thing that can work for Sony here (copying the wii controller) is that a lot of third party studios can easily port their Wii games (and honestly there are a couple of decent wii games) onto Sony's platform whereas Natal is all on it's own... Plus third party studios have had experiance developing for the Wii and should find Move easy to work with.
  • makeamazing #34 2 years ago

    Excellent interview... I didnt think the questions were that hard, but the guy was trying to dodge them.. I mean if your saying that the price is going to be sub $100, then surely it should be safe to say that it will be under £100... to be honest its the usual american centric pricing/view that really irritates me.

    As for the controller, not sure why there is alot of hate. I dont hate it, i dont love it yet, because all ive seen is initial stuff. Whats important for me is that its easy for companies to implement, so this shouldnt mean a whole lot of extra development..so should be supported in most new PS3 games. This is where Natal has an issue, because that is not so easy, and will companies want to take the risk.

    Shame Sony didnt contact rockstar and use their table tennis game rather than making their own, that would have saved them alot of time :)
  • tiredoldandy #35 2 years ago

  • jefranklin18 #36 2 years ago

    I suspect with patching of existing games to make them Move-supported, it will paid DLC. That way those that don't want it aren't forced to install a patch, and the developer gets some revenue for their efforts. At least that is what I would do. Any new/casual gamers are not immediately going to rush off and buy Killzone 2 when they get their new, (used to be) shiny PS3.

    And re the lack of commitment to pricing: it's not really surprising at a developer conference.
  • Les #37 2 years ago

    "Look at the minuses on this thread. You can't say a word against Sony on here these days without being hit with them."

    No, you can't say anything against Sony and/or MS or positive about Apple without being hit with them these days...

    Seems the Wii-lot is the least obsessive around here.
  • FogHeart #38 2 years ago

    @jefranklin18: Actually that's a bloody good idea.
  • Stevas mkII #39 2 years ago

    I just love how one of the standard responses to Nintendo fanboys shouting "THEY IS RIPPING OFF THE Wii!" is to try point out that Sony were doing the whole Wii thing before Nintendo anyway.

    Right. Sooooo...

    They didn't have the bollocks to go ahead with it then, and now they've been shown by someone else that it's a licence to print money they're scrambling to get an equivalent out the door and jump on the $$$$ bandwagon? Yeah, that TOTALLY makes them look way better. Bravo. What innovation. What acumen. What REMARKABLE BUSINESS SENSE.

    Also: if they did have this sort of shit sorted out so long ago, just what were they waiting for before they got their shitty Wii copy out the door, exactly? For Nintendo to make so much money that they literally exploded from all of the cakes/sushi/women (delete where you think it might be applicable) they could afford? Were they giving it a few years to see if it was indeed a fad that would blow over?

    Sony exec 1: "Right, so... when do we get in on this, do you think?"
    Sony exec 2: "I'd say we wait till Nintendo have totally hit saturation point, and then we come in with our slightly improved version! Everyone will already have a Wii by then! We'll clean up!"
    ...
    Sony exec 1: "But by then Nintendo will have all the money in the world, surely?"
    Sony exec 2: "That's the beauty of this plan! Our customers will only be able to pay us with Wiis! And then we... uh... we ebay them all! Have you seen how much these fucking things are still going for there? We'll clean up! Again!"
    Sony exec 1: "If they couldn't give us money in the first place, what are these customers going to give us for these Wiis on ebay, exactly?"
    ...
    Sony exec 2: "Always with the thinking things through, exec 1 - isn't it? It gets very tiresome, you know."


    FANBOYS: You're only making it clear how poor you are with your bleatings about how one console (i.e. YOURS) is clearly superior to others (i.e. THOSE YOU CAN'T AFFORD).
  • Les #40 2 years ago

    "Yeah, that TOTALLY makes them look way better. Bravo. What innovation. What acumen. What REMARKABLE BUSINESS SENSE."

    Sorry but that's a bit of a silly rant...

    The only people that care about who was first and who inspired who are the fanboys. Which company cares what it looks like in their eyes?

    With regards to innovation, does it really matter anymore at this stage? Yeah Nintendo was brave and smart enough to go for motion controls. Sony arrives at a pretty similar control method that may or may not have been the inspiration for Nintendo in the first place. What matters is that it works.

    As for the acumen and business sense: since when is trying to get a piece of a pie that's proven to be delicious a stupid idea? Ignoring the Wii's success would show a complete and utter lack of business sense. Which is exactly why both Sony and MS don't ignore it.

    Edited by 1 at 12/03/10 @ 21:44
  • Gastrian #41 2 years ago

    For me the issue is that after seeing and hearing about Move I'm still not too fussed on buying a PS3. The price is just to high to give it the casual market appeal that the Wii had and while its technically superior to the Wii it just doesn't seem different enough to bring in customers.

    If Sony can release some games other than SOCOM 4 that just can't be done on the Wii (and I'm not just talking upgraded graphics or watching blu-ray movies) they'll have my attention until then I'm waiting to see what Natal offers.
  • Stevas mkII #42 2 years ago

    @Les

    Uh... the entire silly rant (and I'm not disputing that it's not silly, nor a rant) was directed at fanboys. Of course the only people who care are the fanboys - that's why they come up with these retarded responses to other fanboys retarded comments. That. Was. Pretty much. Entirelymypoint.

    Way to totally miss it.