Sony is grooming LittleBigPlanet character Sackboy to become "the next emblematic character for the PS3".
Meaty marketing strategies, such as pre-order downloadable Sackboy designs based on Kratos from God of War or Nariko from Heavenly Sword, are already in place. And Sony plans to put mini-signs with working lights and moving parts all over the US to catch attention.
"We want LittleBigPlanet to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," Mark Valledor, marketeer for LBP, told Adage.
"We have coined 2008 'the year of the PS3', and are confident that with the launch of LittleBigPlanet we will continue to see the momentum build throughout the end of this year and on to the next," said Valledor. "This is a very big title for us."
Sony has stacked its chips high on LittleBigPlanet, claiming the game will be "a system seller" with a target audience of "everyone".
Luckily the game, which comes equipped with an inspirational toolset, appears to match the hype, as our E3 hands-on impressions of LittleBigPlanet will convey.
With developer Media Molecule keen on plenty of DLC support and still promising one major final reveal before release in October, the future is bright. And open to the possibility of Sackboy Strikers Charged, Sackboy Power Tennis, or Sackboy Sluggers.