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Sony grooming Sackboy to be face of PS3 News
PlayStation 3 News by Robert Purchese
Sony is grooming LittleBigPlanet character Sackboy to become "the next emblematic character for the PS3".
Meaty marketing strategies, such as pre-order downloadable Sackboy designs based on Kratos from God of War or Nariko from Heavenly Sword, are already in place. And Sony plans to put mini-signs with working lights and moving parts all over the US to catch attention.
"We want LittleBigPlanet to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," Mark Valledor, marketeer for LBP, told Adage.
"We have coined 2008 'the year of the PS3', and are confident that with the launch of LittleBigPlanet we will continue to see the momentum build throughout the end of this year and on to the next," said Valledor. "This is a very big title for us."
Sony has stacked its chips high on LittleBigPlanet, claiming the game will be "a system seller" with a target audience of "everyone".
Luckily the game, which comes equipped with an inspirational toolset, appears to match the hype, as our E3 hands-on impressions of LittleBigPlanet will convey.
With developer Media Molecule keen on plenty of DLC support and still promising one major final reveal before release in October, the future is bright. And open to the possibility of Sackboy Strikers Charged, Sackboy Power Tennis, or Sackboy Sluggers.
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squarejawhero
13/08/08 @ 09:11
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Yipes. It's an unproven IP as yet, should prove interesting to watch this develop...
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Be interesting if sackboy is... we're lacking iconic gaming characters of recent. I don't think people really care for old Lara Croft anymore, Snake is too busy decaying now, Sonic suffered from chronic shitness recently, old Mario still working the charms... and what else is there? The big green spaceman?
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gingerlink
13/08/08 @ 09:22
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yeah, there's not many iconic characters about these days and the majoritory are in nintendo's court, with a couple with microsoft.
Would suck for sony a bit if this game turned out to be rubbish, there's just far too much hype and the moment and the general pattern of mega-hype = disapointment. |
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the_dudefather
13/08/08 @ 09:23
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As much as I'm looking forward to this, Sony need to calm down a bit
at this rate the game isn't going to be reviewed as a nomral £40 everyday game, its going to be judged as some kind of flash gordon savior to the ps3 its going from 'hey this is a pretty cool game' to 'its over hyped, sony promised too much etc' |
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Why won't it be a system seller? Most of the people I know who are thinking of getting a PS3 are waiting for something really unique to launch - not a crossover title. Also, there's a real need for something that's not just about racing or shooting.
I don't know if it's the game that will make PS3s fly off the shelves, but it's certainly something that will get consumers interested. |
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I still really want this game, and it is the only thing along with God of War that makes me jealous of PS3 owners... But it ain't a system seller. I love the look of it enough to buy it the second it comes out for the 360 or Wii (or DS?!) but this game is not worth £400.
Come on Microsoft, get your wallet out - yeaahh you've already treated yourself to a Final Fantasy, but what's a bit more for LBP gonna hurt??! Or Nintendo - sort yourselves out and make a revamped Super Mario Bros 2 inspired by this (4 player co-op platformer feat. Mario, Luigi, Princess + Toad, online play.) |
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"Come on Microsoft, get your wallet out - yeaahh you've already treated yourself to a Final Fantasy, but what's a bit more for LBP gonna hurt??! "
Well TBH I think MS is busy getting the XNA player stuff ready instead. With the homebrew scene totally open they kinda have their "construction" kit as well. |
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Actually, thinking of it... Sony really haven't had a "face" you identify with it have they? An exclusive one that is. Metal Gear (and therefore Snake) has been available on loads of different platforms as has Final Fantasy. I remember reading that the game that really helped make the PSOne was Tekken but thats past its icon days in my eyes. No-one else really is there? There are the likes of the 3D platform game characters but none of them really cut it as actual iconic characters...
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GamesProgrammer
13/08/08 @ 09:37
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This game is being published by sony this has as much chance of coming out on 360 as Halo has of coming out on PS3, it would not surprise me if Sony already own the IP and not just this particular title.
As a system seller i do know 2 people that say they will buy a ps3 for this game if it gets good reviews so i can see how its going to be a system seller, but it will take more than 1 game to push a system to the top. |
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Actually, thinking of it... Sony really haven't had a "face" you identify with it have they? An exclusive one that is. Metal Gear (and therefore Snake) has been available on loads of different platforms as has Final Fantasy. I remember reading that the game that really helped make the PSOne was Tekken but thats past its icon days in my eyes. No-one else really is there? There are the likes of the 3D platform game characters but none of them really cut it as actual iconic characters...
Crash was originally supposed to be the Sony answer to Sonic and Mario. But a) he didn't take off, and b) he went multiplatform. Really it was Heihachi, and later Cloud. Daxter always had mascot potential, but for some reason they never saw it. Likewise Ratchet, to a lesser extent. |
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christourlord
13/08/08 @ 09:41
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This game is being published by sony this has as much chance of coming out on 360 as Halo has of coming out on PS3, it would not surprise me if Sony already own the IP and not just this particular title.
Mm have a two-game deal with Sony, after which they can do as they please with their IP. |
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afghan_jones
13/08/08 @ 09:42
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LBP looks good but fucks sake of course its the headline IP, its the only decent one theyve got
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There's as much chance of this ending up on the 360 as there is of Halo on the PS3.
What's all this 'saviour of the PS3' crap? Who said it needs saving, it appears to be doing rather well and outselling the 360 even though it's priced higher. They'll probably make more money out of selling plush sackboy toys than the game itself :) Im sure this game will help continue the PS3s momentum forward but not to a great extent, i think MGS4 was more of a system seller than LBP. |
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NegativeZero
13/08/08 @ 09:44
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It worked for me. I got my PS3 last month on the strength of LBP, primarily.
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GamesProgrammer
13/08/08 @ 09:47
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@christourlord
So sony have it safe for quite a while then, plenty of time for sony to make it the next Studio "Insert Location" |
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gingerlink
13/08/08 @ 09:52
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@Widge then @Menage
They kind of already have, Banjo-Kazooie and some microsoft people would say the gears of war guy as well |
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It will be interesting to see how people react to the cliff-like learning curve of creating levels. I'm guessing 99.9% of them won't get past dropping a few boxes on the ground. Very clever tech and looks great but if I were Sony I'd forget the level editing and concentrate on professional DLC and charge a fiver for each one.
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I'm getting a PS3 for this game, so ner ner ner-ner ner. And WipEout HD. And Warhawk.
I think Sackboy would make a fine Sony mascot, much better than Crash Bandicoot ever was. /remembers all the old articles saying he was going to be the new Mario or Sonic. Even then, no-one believed that would happen. Would just like to highlight this from the article, though: "We have coined 2008 'the year of the PS3', and are confident that with the launch of LittleBigPlanet we will continue to see the momentum build throughout the end of this year and on to the next." So, that would be 2009, yes? Wouldn't be surprised at all to hear some Sony PR numpty say around Christmas time that by saying "2008 is the year of the PS3", they really meant a financial year, giving them until April '09. Or maybe do some kind of odd Gergorian / Julian calendar maths and say that 2008 is really our 2011. Or something. /rambling |
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I have found that it's mostly hardcore gamers seem to like the concept for this. As a result, I don't see the "casual" Wii Sports/Guitar Hero/Singstar demographic going for LBP, as it's main selling point is building and sharing - which is neither social nor casual gaming really. It's gonna be time-consuming, geeky and, well... quite hardcore.
I hope it turns out great but I won't be buying a PS3 for it.
Edited 2 times,
most recently on 13/08/08 @ 11:10
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Plus Banjo-Kazooie is hardly iconic in my eyes... I feel that they could have come out of the same 3D platformer character generation factory as Ratchet, Daxter, Crash….
Sackboy is so much better than crash... mainly for not going for the "hey! I'm a whacky cartoon animal!" approach...
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most recently on 13/08/08 @ 11:08
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EvilSpaceMonkey
13/08/08 @ 10:06
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@nickthegun
Of course 'emblematic' is a word. It's an adjective of 'emblem'. I recommend buying a dictionary... |
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