Sony has firmly distanced itself from a listing on hmv.com that puts the price and release date of PlayTV at GBP 99.99 (about EUR 130) on 28th March.
"We have not confirmed the price and release date of PlayTV to anyone, and that includes retailers," a Sony spokesperson told Eurogamer.
PlayTV is a digital TV tuner accessory for PlayStation 3 that uses the console's hard drive to record broadcasts. It's due for release in France, Germany, Italy, Spain and the UK later this year.
We would expect it to arrive later than March, and cheaper than GBP 99.99 - but that's just our (informed) guess.
Check back soon for first-hand impressions of the device.