Nintendo's announced a midnight London launch for Super Mario Galaxy 2 next Thursday, 10th June [game's out Friday, 11th June -Ed].
GAME's Oxford Street store will be the location and Charles Martinet, the voice of Mario, the celebrity.
The event starts on Thursday evening at 11pm and ends on Friday morning at 1am.
The first 50 people to arrive dressed as Mario will get a goody bag. Martinet will be signing games and posing for photos throughout the evening.
Charles Martinet popped down to the Eurogamer Expo last year to say hello and even commandeer the PA system as Mario.
Nintendo's predicting "Mario mania" at the London launch.
Additional events will take place in Birmingham (Gamestation, New Street), Leeds (Argos, The Gantry), Glasgow (HMV, Buchanan St.) and Dublin (Smyths, Blanchardstown Centre) over launch weekend.
Super Mario Galaxy 2 scored top marks here on Eurogamer. Read our SMG2 review to find out why.