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SingStar boss leaves Sony for Atari News

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News by Robert Purchese

8 September, 2008

SingStar boss Paulina Bozek has joined Atari to head a new London-based creative studio that will focus on mass-market games and online services for PC and consoles.

Bozek leaves Sony after six years as executive producer for the SingStar series, which has clocked-up 15 million worldwide sales and around GBP 250 million in revenue.

She, of course, rejoins old boss Phil Harrison under the Atari banner, which she said has a "great vision" that she can't wait to get stuck into realising.

"I am very excited to be joining Atari at this pivotal time for both the company and the industry. There is a huge opportunity as gaming platforms become more ubiquitous, more connected and attract more mainstream audiences," said Bozek, tunefully.

Phil Harrison left his post as head of Sony Worldwide Studios back in March, to become president of Atari alongside big-boss and old friend David Gardner.

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Comments: 1-10 of 10 in total

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Dizzy
08/09/08 @ 09:12
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Atari is the new Sony?
Eraysor
08/09/08 @ 09:14
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Perhaps Atari should spend less on stealing rival's executives and more on actually making games.
Eighthours
08/09/08 @ 09:22
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What is it about Atari? Salaries? It certainly isn't the games they're coming out with...
Fernando
08/09/08 @ 09:55
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Atari the new sony
Doctor_What
08/09/08 @ 10:21
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Not long after Sony London dropped most of the big games they were developing... Coincidence? Possibly...
Dark_Era
08/09/08 @ 10:47
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I Think this confirms the Reason why Harrison left cos sony didn't wanna take the too casual gaming approach when it came to the PS3,
Luckyjim
08/09/08 @ 11:55
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I have no interest in Sing Star but it's worth pointing out that Ms. Bozek is a bit of a looker.

... Oh man, I can't believe I posted that.
Triggerhappytel
08/09/08 @ 13:05
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Why are they all joining this sinking ship? Surely it's only a matter of time before Atari goes under; I for one am interested to see whether it will be them or Midway first.

...I shouldn't joke about that as a lot of people will lose their jobs, but Atari are shit though.
Prodigy_BE
08/09/08 @ 16:02
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Atari is not going to go under. They're cooking up stuff to start ascending again.
You don't really think big Phil switched seats without finding out what the future brings.

Nope, put your prejudice aside, and give Atari a year.

Phoenix from the flames, mark my words.
kangarootoo
09/09/08 @ 09:44
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^ Almost certainly very true.

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