SEGA America mouthpiece Sean Ratcliffe has said MadWorld could become a franchise in a heartbeat if the audience demands it.
"The first set of data for MadWorld is very encouraging," Ratcliffe told VentureBeat.
"If it resonates with the audience, yes, we absolutely want to make that into a franchise.
"I think it's unique, and there are many aspects of that game which are sort of pushing boundaries," he added. "And it's just great fun."
SEGA has found considerable success on Wii, owed largely Mario & Sonic at the Olympic Games, which has sold over 10 million copies worldwide.
"We're in a fortunate position because SEGA does incredibly well with a lot of its games on the Wii platform," added Ratcliffe. "We were confident about that platform right from the start. A number of publishers were less so.
"SEGA has definitely taken the view that the Wii platform and the audience for the Wii fits firmly in the heartland of SEGA's consumer base."
MadWorld arrived here in March amid tabloid outcry that such a violent game should be allowed on such a family-friendly console. Absolute claptrap, of course, but sadly MadWorld failed to live up to its own notoriety in charts or reviews.
Nevertheless, SEGA and Platinum Games are to be applauded for taking the risk. Head over to our MadWorld review to find out why.