SEGA has signed a three-year deal with Alton Towers, the UK's most popular theme park.
Under the terms of the deal, Alton Towers will have exclusive rights to launch a Sonic the Hedgehog rollercoaster. Visitors will also be able to stay in a special Sonic the Hedgehog-themed room in the Alton Towers Hotel, where they'll get to play the latest Sonic games.
The room and the rollercoaster, which is titled Sonic Spinball, will open on 13th February. The character's next game, Sonic & SEGA All-Stars Racing, will hit the shops on 26th February.