SEGA Europe's development boss Gary Dunn was "blown away" by Microsoft's and Sony's motion-sensing demonstrations at E3 and "immediately" wants to start working with the new technology.
"I was blown away by it, both systems offer us so many opportunities to do great things with videogames. I immediately now want to make another Virtua Tennis," Dunn told GamesIndustry.biz.
"There's so many games and possibilities. I want to go away and lock myself in a dark room with some of our cleverest chaps and see what we can do with it.
"We've got to look in different directions to almost throw history away and it requires a whole new way of thinking," he said. "We've got to ask what can we do with this, because completely different genres of games could open up."
Dunn believes there will be those who implement the motion-sensing controls into proven franchises, and those who invest time and money to innovate from scratch.
"Being the largest third-party publisher on Wii we obviously have good gestural experience so for us I can see an opportunity to get a land grab on some of our competitors by taking our head start in gestural gaming and evolving it," he said.
SEGA was one of the first companies to support Wii MotionPlus with Virtua Tennis 2009, which turned out well. The Sonic-maker has also bet big on Wii with mature exclusives like House of the Dead: Overkill and MadWorld.
Head over to GamesIndustry.biz for the full interview with Gary Dunn to find out how those games did and whether lacklustre sales will deflect SEGA from Wii development.