SCEA questions MS' Folding claim
If it's for PR, it's "shallow".
SCEA boss Jack Tretton has questioned whether Xbox 360 has enough power to take part in a Folding@Home-style initiative - saying he'd be "very disappointed" if the company is just seeking out good PR, GamesIndustry.biz reports.
Folding@Home enables multiple, connected PlayStation 3s to calculate data which is used in medical research at Stanford University. As reported earlier this month, Xbox boss Peter Moore suggested Microsoft may be interested in launching a similar initiative, stating, "If we truly believe that we can in some way marshal the resources of a much larger installed base of Xbox 360 owners, with a processor that's of equal power to the PS3, then you have my commitment that we'll look at that."
Speaking to GamePro, Tretton questioned Microsoft's intentions: "Let's face it, if your motivation is for PR, to me, that's a little shallow. We go out of our way, correctly so, to make sure that we don't try to sell PS3s on Folding@Home.
"I think to look at it as a marketing platform is something that a company certainly wouldn't want to do. I'm certainly not insinuating that's Microsoft's motivation, but I'm not even sure how relevant it is to what we're doing. Would they be even having this conversation if we weren't doing it? I don't know."
Tretton went on to query whether Xbox 360 is even powerful enough to take part in such a project, stating, "I would guess that the medical community would take help from anywhere they could get it, but the commentary that I heard is that Stanford isn't sure that [the Xbox 360's processing abilities] would help them very much. Which is odd to me because if it helped at all, it seems like they would welcome it with open arms.
"It's really ugly territory to get into, but let's take fighting a disease and see if we can get some credit for that," he continued.
"It's not a cool game to play one way or the other so I don't want to even give the impression that that's our motivation, and I'd be very disappointed if they're looking for PR value or to try to suck off some of the goodwill that we're doing."
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Comments (89) Latest comment 5 years ago
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Won't someone think of the carbon footprint of all this posturing?
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If microsoft think they can help by copying what sony are doing theres nothing wrong with it at all, sony are treating the whole thing like guarding an 'exlusive', if anyones treating it as marketing its them. Especially using it as an excuse to have a pop at the 360.
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- Naha, I can...
I think I'm gonna try patent this as a perpetual motion machine.
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If microsoft think they can help by copying what sony are doing theres nothing wrong with it at all, sony are treating the whole thing like guarding an 'exlusive', if anyones treating it as marketing its them. Especially using it as an excuse to have a pop at the 360."
+1
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Don't you think that Microsoft saying that they could easily do it too was their way of having a pop at the PS3? Especially as they probably won't take it any further than just saying "We could do that too"... It's 6 of one and half dozen of the other if you ask me (which no-one has, but I don't really care
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And some garage forecourts soon?
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360 has GAMES... you know.. stuff that you play.
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Why do Eurogamer give this constant shit coverage?
Exactly. Most filanthropic act in a long time would be EG just covering games and leaving the stupid PR battles inside the industry.
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It feels like everyone is using it to take pot shots at each other. Sony, you did a good thing; if MS can help, then that's a good thing too.
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Yes, but not only did Moore use it as an excuse to have a pop at the PS3, he also questioned the value of the contribution from PS3s to the project. Just because it isn't from MS.
Both comments are dirty PR, especially Moore's.
As for using philantropy for PR, well, ask Gates, he's been doing that for a while.
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And yes, no doubt if he's accusing MS of using this for PR then the same charge can be levelled at Sony, it's a moronic fanboy who says that accusation can only be levelled at one party. And as for the 360 being powerful enough - f@h runs on low-spec PCs, it'll easily run on a 360 with the right software.
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They just don't get it.
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Why do Eurogamer give this constant shit coverage? "
Couldn't agree more.
EG gives a shit bout coverin SONY Gamers' Day, but all other shit they cover.
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Odd that Tretton waited until after the H3 beta has launched, obviously Sony want to make sure they get some column inches. I also wouldn't have wasted space on Peter Moore's little PR comment either, without something more solid that "we like that idea, and may get in on it too. If we think it's worth it."
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"And as for the 360 being powerful enough - f@h runs on low-spec PCs, it'll easily run on a 360 with the right software.
"
SCEA:"I would guess that the medical community would take help from anywhere they could get it, but the commentary that I heard is that Stanford isn't sure that [the Xbox 360's processing abilities] would help them very much. Which is odd to me because if it helped at all, it seems like they would welcome it with open arms.
Did you understand this? "Which is odd to me because if it helped at all, it seems like they would welcome it with open arms."
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Don't have any of the next gen consoles yet, but the Wii looks more and more tempting. (Unless Shigs decides to 'pull a Kaz' of course)
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Edit: So is the complaint that it's PR, or just that it's crass PR?
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He should've just taken credit for coming up with the idea first and welcomed Microsoft's participation. See, Mr. Tretton, now that would've been good PR, not the hypocritical BS that you just produced.
I'm available as a PR consultant anytime by the way.
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/Explodes.
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Cock.
I imagine this has been said already 50 times ^^ up there ^^, but I'm too lazy to read :-D
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Yeh because folding@home on the ps3 has nothing to do with marketing by hitting media headlines...
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Well I reckon that there are far more 360's shipped and in peoples homes than PS3's, and given it's similar performance I would bet they would return MORE data than all the PS3's put together... Also I seem to remember f@h started a long time ago when PC's were much less powerful than modern consoles, and I didn't hear Stanford saying it's all pointless back then. (Well obviouosly some people did, but then there are always SOME people)
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lol
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Ipod>Zune
Linux/MacOSX> Windows
Wii&PS3> 360
Take the upright design for the 360 for example- completely ripped off the PS2
Or the xbox controller- completely ripped from the Dremacast
http://me dia.teamxbox.com/dailyposts/gat...
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If you want to help, donate some cash to CRUK or something.
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Um... Windows is 6 years older than linux, man. And the UI design of Macos was practially bought wholesale from Xerox Parc.
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"It's just a cynical way to make drug companies money by them stealing from your electricity bill."
Stanford University.
Not Pfizer. Not Astra Zeneca. Stanford University's Chemistry department.
EDIT: Don't even get me started on UK "charities".
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@Mentalist, Evidence for your cynicism? A cure for alzheimers would indeed make the company responsible a shit load of money for about 5 years. Then, cheap ass generics all round. I'm of the opinion that this folding business is a good start.
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F@H on 360 = RRoD
Do the maths.
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"Take the upright design for the 360 for example- completely ripped off the PS2"
I hope that is sarcasm. You surely aren't suggesting that Sony invented turning something onto its side? I'm pretty sure a dead Mammoth probably got there sooner on that one.
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I absolutely love EG, it's the only games site I read regularly to be honest, but seriously, you're right. Where's the Gamer's Day coverage? Where's the Nordic Games coverage?
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Game over, I expect Konami to announce MGS4 for 360 within a few weeks, same goes for every other PS3 exclusive.
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As I've mentioned in an earlier thead about this, I listened to a talk by a guy from Stanford on the launch even o the HD2000 and that is what he said. they had not been contacted by MS at that pint (about a month ago) but tey were happy to o something smilar. Why rn folding on the Xbox CPU ifyou can run it on the GPU? Heck, if you are worried about overheating, run it 50% on the CPu and 50% on the GPu,not maxing either out.
The prolem with both the Cell and the PGU approach is that itis very inflexible. Rightnow they can only do water-simlulations.
I'm not sure if MS really should do this but I guess why not. If it helps. n the other hand I' still not sure that adding even more power-hungry machines that run 24/7 is a good idea regardklss if they are doing something like this...
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Yes, that's my RESPONSE to that - if you're going to respond to what I'm sayign then you need to say some that argues against my logic, not something that my logic argues against.
Honestly, asking if I understood...if I hadn't then I wouldn't have made the comment in the first place. He's saying something he can easily back down from later that still serves as useful smear talk.
P.S. I thought I'd leave this as-is, as I don't like the sly way posts are edited afterwards to remove things that the poster didn't want to say, but I will apologise for my hot-headed response - sorry!
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Yes, I'm sure we'll all be playing Ratchet and Little Big Planet and Lair and Uncharted and Final Fantasy XIII on our 360s in 2008. Or more likely, not.
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Indeed... I will not be playing those.
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Err, no.
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"The prolem with both the Cell and the PGU approach is that itis very inflexible. Rightnow they can only do water-simlulations."
/Bangs head against wall
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We all know why... Hot Smoking XBOX 360´s dying in bigger numbers than lemmings on the move..
Bring it on Microsoft...
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"We all know why... Hot Smoking XBOX 360´s dying in bigger numbers than lemmings on the move.."
Sorry I found that comment quite funny... Especially since Lemmings is made by Sony! Industrial sabotage I say!
EDIT: Whoops, the publisher of Lemmings is now Sony... My bad...
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You may have noticed there's an article at the top of this comments thread. Why not read and respond to it, rather than vomiting off-topic fanboy shite?
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Like saddam buying ps2s to make a supercompter to power his missiles?
Other than that. He's pretty on point. WOULD MS be even talking about folding@home if sony didn't do it?
Either way, we don't care.
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Sony have the right to capitalise on Folding for PR, because they ARE doing it, even if Tretton claims that's not the purpose.
MS do not, as they ARE NOT doing it. If they did do it, more power to them, good job in following in some admirable footsteps.
Am I missing something here?
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Might be a good time to pop over to the philanthropy debate which raged on that Bill Gates comments thread last year.
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Of course they are capitalising on the positive PR, but they're not using it as a selling point.
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Pricks in suits.
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I'm not sure how Jack could possible believe a console launched a whole six years later would also not be able to contribute in some meaningful way.
It's not hard to believe that the Cell is better suited for this particular application, but its stupid of him to imply that X360 architecture could not be of any help at all.
This ranks as the one of the most bizarre arguments I've ever gotten involved with.
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Maybe the Sony PS3 (also known as the Fony BS3) would have some decent games if Sony would have put more effort into building a machine dedicated to games.
Xbox 360 games have a lot better performance than Playstation 3 games.
Just compare the newly released F.E.A.R. on the Playstation 3. When F.E.A.R. was released on PC and Xbox 360 it received lots of awards because of its high quality graphics and gameplay, along with all of the awesome online features.
But look at F.E.A.R. on the Playstation 3. It was released over six months later, and ended up with graphics that look like garbage. The PS3 version of F.E.A.R. is just like so many other PS3 games the way it has framerate problems and doesn't let you talk to people online. On the Playstation 3 the framerate often drops below 20 frames per second, and it makes the game go into slow motion so much that it has a really bad effect on gameplay.
Look at this website review from 1up for proof of this: [link url=http://w ww.1up.com/do/reviewPage?cId=3158930
]http://ww w.1up.com/do/reviewPage?cId=315...[/link]
Ghost Recon Advanced Warfighter 2 and Rainbow Six: Vegas have been on the Xbox 360 for a long time, but the PS3 versions still are not available. The PS3 versions aren't worth the wait; they will not be as good. Rainbow Six: Vegas is on sale this week for $39.99 at Target because it has sold so well.
Playstation 3 SUX so BAD!!! Who would want to pay $59.99 for a worthless version of F.E.A.R. when you can buy awesome Xbox 360 versions of F.E.A.R. for $39 and Rainbow Six: Vegas for $39.99.
If you read EGM then you know Sony's Jack Tretton talks out of his butt a LOT! He said to EGM, "I bet you $1,200 that the PS3 is sold out everywhere in the country." Then, EGM picked up the phone and found the PS3 in nine of the first stores they called because nobody wanted to buy the Playstation 3.
Jack Tretton made a fool of himself that time, and he made a fool of himself this time, too.
It's like the saying goes, Candy is Dandy but Sony is Fony!
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Simply having a feature, does not mean they are actively trying to sell the product on that feature. Blu-ray, Games, Music playing, Web features are all things they are selling the PS3 on, Folding is not.
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@-TKF- You all keep talking about 360s burning but Ive had many times my xbox on for weeks and weeks without turning it off so even if my waranty is already out of date Id be more than willing to help out with this thing. Instead of everyone talkign shit about this whole thing clear your fucking minds and think it might even once in a million help out your own kids in the feauture. That's all that matters. So sony instead of coming out to questiong MS if they really didnt care about PR in this sector they would even ask from MS to keep trying till they make it and give a hand in this matter.
Ppl can be assholes without even realising it. That's what's sad about this whole thing.
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TBH the only ones putting negative spin on this are Sony. And I do seem to remember Sony making a big thing of this a while back for PR. Tretton is being an ass.
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PR is publicity stunt, either way. they are both as bad as each other.
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It's to fucking cure a disease, not to see who can fucking "fold" it faster. Jeezus H Christ. Who the hell cares about the rest with however many people contributing to the same goal?
Oh and, hey, cure the disease, kill the planet, with your polluting ways. Maybe we can "fold" and figure out a way to save the planet we live on before it blows our stupid asses off.
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DS: 471k
Wii: 360k
PS2: 194k
PSP: 183k
360: 174k
GBA: 84k
PS3: 82k
Judging by those beautiful sales figures above I can't see either the PS3 or 360 curing that darned cancer any time soon.
I think we need Nintendo to get in on this quick sharpish.
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Because they care far more about publically questioning Sony's proactive contribution than getting off their collective 'arris and helping a good cause.
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Yep, 'Pika Tumor Wavee Bye-bye.'
I'd buy that for a dollar.
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Gee, maybe, just maybe, the decision is actually down to the team at Stanford University and not MS themselves. You know, the guys actually responsible for Folding.
Just a thought.
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I think we already established that FEAR PS3 is a poor port of an OK port of a poorly optimised, power-hungry, 2 year old PC game. We weren't expecting miracles.
R6Vegas and GRAW2? Let's wait and see, but given Ubisoft's history with lazy porting, again, I'm not holding my breath.
I'm curious though: how do Resistance, Motorstorm or Oblivion factor into your 'argument' against the PS3's capabilities?
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"Gee, maybe, just maybe, the decision is actually down to the team at Stanford University and not MS themselves. You know, the guys actually responsible for Folding."
I doubt it. Why would Stanford object? MS will not do F@H on the 360 because the console is too unreliable ie. RRoD. You would be talking hundreds of thousands more 360 failures, a financial and PR disaster for MS.
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"I doubt it. Why would Stanford object?"
Firstly, what is there to doubt? Folding is the work of a team at Stanford University, so it's up to them FIRST, and so far, there is no evidence that they have contacted MS regarding bringing Folding to the 360, and certainly no evidence that MS are against it.
Secondly, who said anything about objecting? Developement isn't simply about someone saying "Hey guys, I have a great idea, let's put our program on the 360 tomorrow!". To get Folding on 360, the team would have to WANT to bring it on the 360 to begin with (they chose the PS3 mostly because of interest in the Cell processor). They would then need to contact MS. If they get the go ahead, they would have to PAY for at least one 360 devkit and work on porting their code to the new console. Then they would need to work with MS on getting it to work on XBL (which is closed compared to PSN). The list goes on. It's a lot of work and therefore would only happen if the team decided they wanted to do it in the first place and if it's worth the effort.
So the idea that it's not on the 360 because of console unreliability is just fanboy nonsense, it really is.
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I doubt Stanford would not want that extra power though Vijay Pande, the creator of F@H did say, "the cell processor in the PS3 is much more powerful for our calculations than the CPU in the Xbox 360." It appears Tretton was on the right track.
I guess all MS has to do is ask. I doubt they will because 360's will start dying like flies. Perhaps you can start a petition and send it to Peter Moore.
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And in other news, shares in fire blankets and fire retardent jackets skyrocketed today...
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"I doubt Stanford would not want that extra power"
Of course they will, but as I stated, these things don't just happen over night, it takes time, and there are MANY factors behind it besides power or reliability.
"the cell processor in the PS3 is much more powerful for our calculations than the CPU in the Xbox 360."
And which part of that statement did you not know already? Was that really news to you?
We all know (most of us) that the Cell processor in the PS3 is about twice as powerful as the CPU (Xenon) in the 360 for floating-point operations, so of course of the two consoles, that would make the PS3 the ideal choice for Folding. However, we also know from the website that ATI GPUs offer about twice the performance of Cell for Folding (albeit it's less flexible than Cell, but both are less flexible than PC CPUs). NVidia GPUs in contrast offer very poor performance (as stated on the website), hence we have the ATI GPU client for Folding. Therefore IF Folding is to come to the 360, it's likely to make use of the ATI GPU and not the CPU (unless they find a way to use both).
But again I state, it's not as simple as that. Expecting Folding on the 360 is like expecting a successful console game to appear on a rival console using the logic "But surely the developers would want more sales". Yes they would want more sales, but it's not as easy as that, and it may not be worth the effort.
"I guess all MS has to do is ask. I doubt they will because 360's will start dying like flies."
360s dying is obviously the ONLY point you want to make here, since you've stated it in every post so far. So if you want to keep bashing, go ahead, but at least try something original.
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"And in other news, shares in fire blankets and fire retardent jackets skyrocketed today..."
Sure, you mean like they did during the "Sony Exploding Batteries" incident!
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And I think my response to Vandrius is quite appropriate ("Those in glass houses..."
However, I think both the PS3 and 360 are superb consoles, so if people are going to make ridiculous comments simply because of their own bias towards one console (360s dying, Cell not good for gaming, don't need Blu-ray, DVD not enough for next-gen etc) then I'm going to respond, like it or not.
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Let's all demand Peter Moore ask Stanford for the 360 to do F@H. RRoD be damned!
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